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Semi-colon, hyphen, closed brackets. 😉 Love them or hate them, emojis are here to stay. As a quick and easy way to express the way we feel, emojis have become key communication tools in the online world. Especially when it comes to social media marketing in 2016. As we continue to delve deeper and deeper […]

We all know that when it comes to content writing, the better it is, then the more it works. With blogging, social and digital content, the better your writing, then the more engagement you get, which in turn means, the better you and your company are. Although it may not be as easy as it […]

It’s no secret. The online world is changing. And it’s changing faster than we think. Gone are the days of old-school dial ups and offsite server backups. Today, the online world is a myriad of social platforms, wireless connections and synchronised backups onto a seemingly mythical cloud. And with a world wide web of information […]

When it comes to social media for business, leveraging the power of Twitter isn’t always easy. Designed to connect people “in the moment”, Twitter is limited by the number of characters you can use, images you can upload, people you can tag and the overall short lifespan of a tweet. Even when you get everything […]

When it comes to social media marketing, more often than not, companies tend to focus all their attention on the more “social” social media platforms. Facebook, Twitter, YouTube, Pinterest and Instagram have always been key social media players. While LinkedIn has always been regarded as the social refuge for disgruntled employees looking for a new […]

1. Creating great content doesn’t cost a lot While it’s true that writing a page of perfectly optimised copy for your website is a lot more cost-effective than a print or TV ad, too often brands cut corners in an attempt to cut costs. Many even try hamming out quality, engaging content themselves. Remember, when […]

Meta descriptions are important marketing messages which are intended to give the user a snippet of what they can expect to find by clicking on your website. So we’re asking – why are they so important? Well, if the marketing message isn’t there, then why should a potential customer click through to your site and […]

As 2015 draws to a close, most people in the SEO business are drawing their own conclusions about what to expect in the New Year. By now you’ve wised up to the latest Panda update to be released from the Google zoo. You’ve mastered the art of user optimisation, installed all the latest plugins and updated […]

That was the title of a recent article in The Huffington Post. However, this debate has been going on in the digital marketing industry for a while. Some marketers believe that traditional trying-to-rank-for-particular-keywords SEO is still alive and well. Whilst others believe it is out the window with other search techniques taking its place. What […]

There’s one question every online marketer fears. “Why is my website not ranking for such-and-such keyword?” It’s a fair enough question and one every client has the right to ask. But as anyone in the search engine optimisation (SEO) game knows, it’s one without an easy answer. You’ve spent weeks working out a kick-ass keyword […]

Since the dawn of Social Media time, Facebook users have been on a quest to find a solution to the ever-awkward conundrum of liking or sharing a sad, upsetting and (in all likelihood) sensitive post. After years of begging, pleading and explaining that “liking” a natural disaster just simply isn’t cricket, Facebook finally announced that […]

AdWords, Facebook, Twitter, Pinterest, LinkedIn, Instagram – not since the invention of the printing press have we seen a more innovative, effective way of communicating with the masses. It’s not surprising then that marketers and entrepreneurs are calling online marketing the “next big thing”. But in this world of clicks, likes, shares and comments, how important […]