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Measuring Online Performance: The Key To SEO Success
When it comes to measuring online performance, we all know there is one metric that every client/manager/CEO/board of directors wants to know – what was the ROI? In other words, how much money did we invest, and in turn, make? And while a simple ROI calculation can quickly tell you just how profitable your online […]
Find out more >>User Friendliness – To Read or Not to Read
Read easy with our SEO tools and tips Gone are the days where we stroked Googles back with a soft feather of content stuffed with keywords. As search engines have evolved, what they are looking for has changed significantly. Now it is all about UX (User Experience). And rightly so! At the end of the […]
Find out more >>Social Media Marketing: Learning From The Best
10 years ago, a business’ online presence was defined by its website, a few display ads and a couple of local online listings. Today, it is defined by their social media presence. In many ways, social media marketing is “free”. It costs nothing to set up a social media account, and snapping a few pics […]
Find out more >>3 Ways To Win At SEO In 2017
1. What He Said No matter what line of business you are in or what your sales and marketing strategy is, there is only one sure way to ensure SEO success in 2017… listen to your customers. Whether online or offline, listening to your customers’ needs and then finding ways to meet them is sure […]
Find out more >>Decoding Social Media Platforms And What They Can Do For You: Instagram
When it comes to social media engagement, Instagram is probably the most engaging platform out there. And it is easy to see why. With over 1 billion accounts, 95 million daily posts and roughly 4.2 billion daily likes, Instagram is designed to give users what they want – visual gratification without any clicky obligations. It […]
Find out more >>How to SEO Web Copy, SEO Training
SEO Training SEO is such a fragile art. All too often we see brands penalise themselves when trying to please Google by making mistakes or through recruiting black hat SEO techniques. So we decided to give you a little SEO Training, F.O.C… Gradually on our blogs we will work through all the aspects of White […]
Find out more >>Decoding Social Media Platforms and What They Can Do For You: Google+
**Update** Google+ was shut down for business use and consumers on April 2, 2019. We tried really hard with it too, but ultimately…it just wasn’t very good. We’ve kept up this blog post as a legacy for your information. Why Google+? That’s a question we hear a lot. Usually right after, what is Google+? Simply […]
Find out more >>Decoding Social Media Platforms and What They Can Do For You: Facebook
2016 has been an exciting year in social media marketing. New algorithms have come and gone. New platforms have emerged. And new strategies were born. To help you understand the ins and outs of what’s happening, we’re taking a closer look at some of the biggest social media platforms and what they can do for […]
Find out more >>POSH Tech-ionary: The A-Z of Understanding Technical Jargon
When you make your living online, it’s easy to forget that the average Joe doesn’t know their metadata from their tracking codes. Too often these techy terms are bandied about with little or no consideration for the tech-level of the person on the receiving end. Because we know that understanding technical jargon can be a […]
Find out more >>POSH gets POSH-er with Roxburghe Estates
Roxburghe Estates & Floors Castle have appointed POSH Communication as their lead Marketing and PR agency. We’re going to reinvent the beautiful walled gardens, 50 000 acre estate and stunning borders town as one of the wonders of Scotland. It’s time to take the Estates’ historic roots forward to new beginnings.
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