Decoding Social Media Platforms and What They Can Do For You: Facebook

Social Media Infographic2016 has been an exciting year in social media marketing. New algorithms have come and gone. New platforms have emerged. And new strategies were born. To help you understand the ins and outs of what’s happening, we’re taking a closer look at some of the biggest social media platforms and what they can do for your business.

What We Like About Facebook

People connecting digitallyFacebook is undoubtedly the social media giant. With 1.23 billion monthly users, it is the online “place to be”. In fact, according to one survey, 90% of advertisers have a Facebook page and 62% are actively advertising on Facebook – that’s more than on Google, Twitter and LinkedIn combined. Which means marketing agencies around the world have identified Facebook as the online advertising platform of choice. And it is easy to see why.

Continuous innovation and sophisticated algorithms have allowed Facebook to cater to the needs of businesses while protecting the interest of their users. New features and capabilities like slideshows, carousels and canvas posts, combined with organic targeting enables companies to get the right message to the right person at the right time. While algorithm updates that prioritise social posts and block spammy clickbait tactics, protect users from being inundated with newsfeed fodder. Overall it is a social win-win.

Facing Off With Facebook

People on mobile phonesBut as more and more companies take to the social platform, it’s getting harder and harder for businesses to compete organically. In fact, we’ve seen Facebook’s newsfeed algorithm drastically affect organic reach over the last three months. Which means we have to work twice as hard to reach half the amount of people. Constant updates to their Business Manager platform also mean that technical issues crop up now and then. And if you’re not a Facebook Marketing Partner or you are not spending large sums of money advertising on the platform (and we mean LARGE sums), you could wait days for Facebook to fix an issue.

So why are so many companies and marketers turning to the platform for advertising? Well, it’s still one of the best ways to engage with new and existing customers. Creating valuable content (like blogs, product updates and upcoming events) promotes special offers, keeps your business top of mind and creates invaluable linkbacks to your website – which is great for SEO. While sharing company news, employee updates and “connecting” with customers through continuous engagement ensures your customers feel like part of the family.

Why You Can’t Afford Not To Be Here

Young people on social mediaAll in all, your Facebook profile is pretty much one of your strongest brand advertising platforms for your business 24/7. And in addition to all the advertising and branding opportunities of Facebook, there’s one thing we can’t ignore. The world is becoming more and more digitalised. The way people search is changing. A company without a website is obsolete (and has been for some time). But a company without a website that doesn’t link to at least three or four social profiles is archaic, old-fashioned and out-dated. And your tech-savvy audience knows it.