Social Media Blogs

We’ve collated some of the best advice for hotels, resorts and self-catering lodges during Coronavirus, and offer it up here to help our colleagues get through this time. 

Using social media content to build your online presence If you want to stand out on social media these days, then you need to bring your A-game and, most of all, make sure your content is appealing. Luckily, this doesn’t require a million pound special effects budget because many of the best social media tools […]

**update** Google+ was shut down for business use and consumers on April 2, 2019. Frankly, we’re not surprised. It offered very little in terms of usefulness to our clients’ businesses efforts. It also wasn’t particularly fun to be on as an individual. We’ve kept this blog post from 2016 up as a record of some […]

On January 11th 2018, Mark Zuckerberg announced a new Facebook update, to shake business activity. This will change the way businesses and personal users interact on the network. It will primarily affect the news feed, where users see posts from their friends and pages that they follow. Facebook wants to increase social interactions between friends […]

The aim of the content marketing game is simple – engage with new and existing customers, drive traffic to a website and inspire sales. But after hours spent researching a topic, creating great content and optimising said content for search engines, it seems a shame to only share it once. Great content, like all great […]

10 years ago, a business’ online presence was defined by its website, a few display ads and a couple of local online listings. Today, it is defined by their social media presence. In many ways, social media marketing is “free”. It costs nothing to set up a social media account, and snapping a few pics […]

When it comes to social media engagement, Instagram is probably the most engaging platform out there. And it is easy to see why. With over 1 billion accounts, 95 million daily posts and roughly 4.2 billion daily likes, Instagram is designed to give users what they want – visual gratification without any clicky obligations. It […]

**Update** Google+ was shut down for business use and consumers on April 2, 2019. We tried really hard with it too, but ultimately…it just wasn’t very good. We’ve kept up this blog post as a legacy for your information. Why Google+? That’s a question we hear a lot. Usually right after, what is Google+? Simply […]

When it comes to social media marketing, next to Facebook, using Twitter for business is probably the next big weapon in a company’s social media marketing arsenal.

2016 has been an exciting year in social media marketing. New algorithms have come and gone. New platforms have emerged. And new strategies were born. To help you understand the ins and outs of what’s happening, we’re taking a closer look at some of the biggest social media platforms and what they can do for […]

A few weeks ago, die-hard Twitter fans were shocked by the news of a proposed change to Twitter’s news feed timeline. Since the dawn of Twitter time, tweets have been ordered in reverse chronological order.

Semi-colon, hyphen, closed brackets. 😉 Love them or hate them, emojis are here to stay. As a quick and easy way to express the way we feel, emojis have become key communication tools in the online world. Especially when it comes to social media marketing in 2016. As we continue to delve deeper and deeper […]