
Reduce that Bounce Rate
A guide on how to reduce bounce rate
So you want to reduce bounce rate on your website? Who doesn’t! If they bounce they are gone and that is not good for any business trying to capture the online user. There are many elements that can reduce your website bounce rate. If you have a good digital agency behind you, they will be taking care of this, monitoring user behaviour all the time to make sure your users stay engaged. So what can you do if you have hit a stumbling block with a high bounce rate? Well, help is in hand in this interactive and non-bouncy blog. We are going to take a look at one of the key elements that can and will improve your bounce rate.


Bounce rate statistics
For your understanding, before we go any further, a good bounce rate is anything between 26-40%. An average bounce rate is between 41-55% and higher than average anything from 56-70%. Things are bad if it is above 70% and you need to take a good look at what is causing this. Below 20% indicates there is probably an issue with your analytics set up and again should be addressed.
Engaging Design and Functionality
One of the key things in engaging a user is your content. How you display your information is key to grabbing someone’s attention. Take a look at the 2 examples below. Which example engages you most?
Example 1
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
Example 2
Most of you probably found example 2 to be most engaging given it is interactive. The next stage in engaging the user is to make sure that your content in these sections is relevant and interesting with call to action buttons leading them to the next stage of the user journey. You can help make these stand out using animation, inviting colours, sizes and relevant wording like the below examples:
It’s all about information and how it is displayed
As you have started to see, the way information is displayed is key to engaging a user when they hit your page. Below you can see some more examples of how to display relevant information in engaging ways. However, one thing you must make sure is that the content you are using is relevant to your product and enhancing it. There is no point adding information for the sake of adding information or people will get bored and disinterested. It is like a beautifully wrapped present that entices you to open it, only to find a single knitted sock inside!
Banner Example










Interactive Information Boxes
Gallery Carousel





Animated Testimonials
Joe Blogg
Joe Blogg
Joe Blogg
Interactive hover boxes
Header Title
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Header Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
Header Title
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Interactive Blog Post Grid
Lead people to your latest blogs…
Web Design that works
Hopefully, all the above functionality has kept you engaged and led you to here. In which case the above is proof that interactive design works. All the above are examples of functionality that will improve your bounce rate. Good website design will include these types of features and will be styled to suit your branding. Here at POSH we design and build sites with all the above in mind. If you want to know more then get in touch with us today!