Reduce that Bounce Rate

A guide on how to reduce bounce rate

So you want to reduce bounce rate on your website? Who doesn’t! If they bounce they are gone and that is not good for any business trying to capture the online user. There are many elements that can reduce your website bounce rate. If you have a good digital agency behind you, they will be taking care of this, monitoring user behaviour all the time to make sure your users stay engaged. So what can you do if you have hit a stumbling block with a high bounce rate?   Well, help is in hand in this interactive and non-bouncy blog. We are going to take a look at one of the key elements that can and will improve your bounce rate.

Bounce rate statistics

For your understanding, before we go any further, a good bounce rate is anything between 26-40%. An average bounce rate is between 41-55% and higher than average anything from 56-70%. Things are bad if it is above 70% and you need to take a good look at what is causing this. Below 20%  indicates there is probably an issue with your analytics set up and again should be addressed.

Engaging Design and Functionality

One of the key things in engaging a user is your content. How you display your information is key to grabbing someone’s attention. Take a look at the 2 examples below. Which example engages you most?

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation

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Most of you probably found example 2 to be most engaging given it is interactive. The next stage in engaging the user is to make sure that your content in these sections is relevant and interesting with call to action buttons leading them to the next stage of the user journey. You can help make these stand out using animation, inviting colours, sizes and relevant wording like the below examples:

It’s all about information and how it is displayed

As you have started to see, the way information is displayed is key to engaging a user when they hit your page. Below you can see some more examples of how to display relevant information in engaging ways. However, one thing you must make sure is that the content you are using is relevant to your product and enhancing it. There is no point adding information for the sake of adding information or people will get bored and disinterested. It is like a beautifully wrapped present that entices you to open it, only to find a single knitted sock inside!