Business Blogs

Performance marketing is a type of online marketing and advertising where advertisers only pay when a certain type of action happens. This could be a click, a sale or a download. It’s all data-led, meaning it requires a focused strategy from the outset.

As we write this in the middle of 2025, the rise of ChatGPT and other AI tools seems only to be accelerating. As with any new technology, there are concerns about what this means for the future of websites and their content.

When you work with us at POSH, you can be sure of a personalised approach to ensuring your company gets what it needs.

With GDPR-compliant tracking becoming the standard, businesses face challenges such as opt-outs, consent modes and ad blockers…

After years of challenges following Brexit, the German market visiting Scotland is showing signs of revival.

Marketing a small business is hard. Seeing it thrive is infinitely harder. Here are POSH’s top three tips for marketing a small business.

Creating a new website or updating your pages for your hospitality business is a big step, and it’s important to do it correctly. Here at POSH we have many years of experience in delivering high quality websites for our hospitality customers.

Are you looking for a UK creative agency to drive sales and take your digital marketing up a level? If so, you might be overwhelmed with what’s on offer. With so many agencies across the country, how can you choose which one to work with?

Here’s some of the most common phrases and terms you might hear when booking and staying at hotels and accommodation venues across the country. 

AI in the hospitality industry can help us do many jobs and enhance the experience of guests and visitors. Here are some ideas.

As 2023 draws to a close, we’ve seen the Scottish hospitality industry change over the year. Here’s a rundown of what we’ve seen – and where we think 2024 will take us.

Recently, our CEO, Jenny Mills, joined the board of Love Loch Lomond and is determined to continue acting as an ambassador for this beautiful region.