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Branding Blogs

Social media marketing
February 20, 2017

Social Media Marketing: Learning From The Best

10 years ago, a business’ online presence was defined by its website, a few display ads and a couple of local online listings. Today, it is defined by their social media presence. In many ways, social media marketing is “free”. It costs nothing to set up a social media account, and snapping a few pics […]

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Hammer trying to hammer a screw and a spanner trying to screw a nail
March 20, 2015

How to tell if your Brand is Confused

Is your brand identity speaking clearly? There’s nothing trickier than getting your branding right. Too informal and it alienates a high-value market. Too formal and it alienates those on a lower income. As a result, many businesses attempt to appeal to a broad spectrum of markets, and in turn confuse their company mission, their target market […]

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