Branding Blogs

10 years ago, a business’ online presence was defined by its website, a few display ads and a couple of local online listings. Today, it is defined by their social media presence. In many ways, social media marketing is “free”. It costs nothing to set up a social media account, and snapping a few pics […]

Is your brand identity speaking clearly? There’s nothing trickier than getting your branding right. Too informal and it alienates a high-value market. Too formal and it alienates those on a lower income. As a result, many businesses attempt to appeal to a broad spectrum of markets, and in turn confuse their company mission, their target market […]