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Is your brand identity speaking clearly? There’s nothing trickier than getting your branding right. Too informal and it alienates a high-value market. Too formal and it alienates those on a lower income. As a result, many businesses attempt to appeal to a broad spectrum of markets, and in turn confuse their company mission, their target market […]

Social Media Campaign Management – Yes or No…? These days, social media isn’t just for tagging your friends after a good night out. It’s the perfect marketplace for your business, where smart advertising can be free and real-time likes are often translated into online transactions. Uniquely, social media campaigns are also the one arena where […]