Responsive Website Design
The importance of smart technology and mobile readiness is undeniable; everybody these days has a smart phone or a tablet. Whether it’s for business or pleasure, the user will require the browser feature and for this to be effective, companies have to ensure their sites are mobile responsive. Are you SEO mobile ready?
Why is this important?
This is important for the very reason you have a website in the first place. You create a website to sell or market your product. If your site isn’t mobile ready, this will cause problems for potential clients or customers if they can’t even see what you’re trying to sell properly. The main aspect of a site being mobile ready is that all the elements of the webpages fit onto the screen properly without looking distorted. The other thing is that because the content has to be minimized, your menu on the webpage ideally should be a pop-out menu as opposed to the desktop banner layout.
But how does this affect my business?
Our clients, since the mobile-readiness release of their websites, have witnessed a significant change in browsing behaviour – particularly in mobile-traffic. This means the amount of people who are going onto their site via mobile devices has increased and in turn created more revenue for them. So business and profit was increased simply by allowing their sites to be viewed on a mobile device such as an iPhone, Android, Blackberry, Windows phone or a tablet.
What if I don’t do this?
If you should choose not to make your site mobile-responsive, Google will as of 21st April 2015 penalize your website and your SEO ranking will drop. Google will deem your site of little importance because it basically is not current and keeping up with technology trends. This will affect your traffic; people won’t be able to find your site as easily as they were able to before.
How does it work?
Google releases new algorithms all the time. On 21st April 2015, Google will be releasing a new “Mobile Friendly” algorithm. An algorithm is basically a set of “rules” which Google uses to define whether or not a site is where it should be in the Search Results pages. If your site doesn’t fit in with the requirements of these “rules” your site will be penalized. This means your Google ranking will drop, basically you won’t be at the top of the page anymore.
Is your site SEO Mobile Ready?
Feeling a bit overwhelmed by it all and don’t know where to begin? To quickly check the mobile readiness of your site, head on over to the Google Mobile-Friendly test – a free tool to help identify issues with your website. Is you website lacking mobile accessibility? Get in touch and we can advise you on all aspects of responsive website design .