It’s probably why I always get asked what my average day looks like. So, let’s break it down to give you a better idea of what SEO copywriting really is and the reality behind the pages you read online.

The Start of My Day as An SEO Copywriter

I start by checking my to-do list to understand what needs doing and when. After replying to some emails and feeling pretty darn productive, I move on to one of the most important tasks of my working day, making a coffee.

Task One: Keyword Research

Keyword research is the backbone of search engine optimisation, so, coffee in hand, I start researching keywords for a batch of new blogs and service pages. I pray that I find terms with high volume and low difficulty that match the hilarious blog ideas I’ve come up with.

No luck, and I settle for a different angle on practically every piece. I’ll make them work.

Task Two: Actual SEO Copywriting

I add placeholders to the pages and blogs before I start, writing things like “CTA here, obviously” and “secondary keyword here, dur”. I make sure the H1 and first paragraph have that hallowed primary keyword included, and that my other headings are in place and ready to rock.

Then, I get to writing.

Obviously, I get carried away because I’m now suddenly very invested in what I’m writing, which is the different kinds of pressure washing services available in the UK.

I switch my focus to a milk frother blog, and find myself adding one to my cart. I don’t need a milk frother, but I suppose that’s the strength of compelling SEO copywriting, and the reason an SEO copywriter is a job in the first place?

I get another coffee.

Task Three: SEO Copywriter-Themed Existential Dread

Next, I start to disengage from reality because the best products might not be the best products, but simply have the best SEO. Are we all being fooled? Am I part of the problem?

This puts me into a bit of a spin, so I go out for lunch.

Lunch as An SEO Copywriter

I get into conversation with the waiter about what I do for a living. After failing to explain what an SEO copywriter is, I go with something along the lines of “I write websites so people can see them on Google” to a blank look.

Foolishly, I ask what he does for work, and he looks around, says “this”, and walks away. He doesn’t make small talk when he returns with my food.

Afternoon Task One: Competitor Research

I think about the lunch encounter a thousand times. Then, I start some competitor research for one of the blog articles I’m writing.

I find a ranking article and immediately judge their H1 tags, feeling smug. I then realise that I’ve written a similar article, which theirs is ranking higher for.

Audit time, but first, another coffee.

Afternoon Task Two: Write an SEO Optimised Service Page

Audit complete, I go back to my trusty to-do list and tackle a service page. I get into the groove with a clean structure, on-point metadata, and well-distributed keywords, and it even sounds like a person wrote it.

Because a person did write it. It was me.

I get way too into the writing and abandon my structure. I remember that people want a step-by-step guide built around search intent, not for me to run off on a tangent about the etymology of a verb I find interesting.

I re-focus and get a 90% ready draft completed. Job’s a good ‘en.

Afternoon Task Three: Optimise an Old Blog Post

Using the data from the audit, I refresh the old blog post so it can rank well with the Google overlords. This means doing all that good stuff: strategic edits using new terms, metadata rewrites, and deleting that one sentence that made me die inside on re-reading.

I then add internal links and polish off the blog with some good, royalty-free imagery and fantastic alt text. I’m as specific as possible, rather than writing something like “man smiling”.

Afternoon Task Four: Polish Off the Projects and Get Ready to Send

Time to get everything ready to send, which means loads of unnecessary final touches.

These include:

• Rewriting a headline 12 times and realising SEO copywriting is mostly arguing with yourself.
• Making another coffee, and noticing I didn’t drink my last one. Accidental cold brew, anyone?
• Spending 20 minutes coming up with a fun CTA for a blog, just to remember the client wanted me to write “the usual contact details” instead.
• Writing an email “briefly” explaining what I did for each page, which takes an hour.

Afternoon Task Five: Procrastinate

I need a fresh headspace before I click send, so I scroll through Google SERPs as if it’s Instagram. Nice featured snippet! I think to myself. I cringe.

The Final Task of The Day: Fire Off The Docs

Save the document. Attach to an email. Re-read and find two spelling errors. Edit and re-attach. Go back and remove the daft CTA I thought was cool at the time. Send to the client.

Rinse and repeat for every project I’ve done today.

The End of My Day as An SEO Copywriter

Close the laptop and hunt for the cat. The cat will make everything okay.

The post A Day In The Life Of An SEO Copywriter appeared first on POSH Agency.

Pros of ChatGPT

AI has become more sophisticated in its writing. It is able to knock up a 500 or 1,000 word blog in a matter of seconds. And, it’s free. You can sit at your desk and within five minutes have a fully written blog using any keywords you would like and upload it with a couple of images and boom, job done. And yes, AI can even generate the images for you, saving you even more time and money. 

Multiply that over the course of a day and you could be churning out thousands of words, very easily, without the need to do any research, editing or understanding of the topic yourself. For only a few pounds, you could probably find someone on Fiverr to do it for you whilst you enjoy a round of golf or some time in front of the TV. This will result in a consistent publishing schedule that will ensure your website is constantly refreshed with new content – a key aspect of being Google-friendly. 

ChatGPT can also create a variety of content types on a whim. From a funny blog post to a serious article, or from a LinkedIn post to Memorandum of Understanding, AI is versatile. Of course, it’s not just the finished product it produces. It can deliver outline strategies, article structures and even talk ideas out with you. Sometimes it feels like there’s nothing it can’t do!

Cons of ChatGPT

So we’ve established that AI can generate significant amounts of various content in very little time. However, it means if you’re doing that, then so are millions of people all over the world. Everyone is using the same regurgitated content on their sites and ultimately not producing anything new. How can you stand out? And what will make Google put you at the top of its organic search results over a competitor doing exactly the same?

Furthermore, it might even be making stuff up! “Hallucination” is a real problem where AI gets a bit confused and starts to make things up. If that’s then posted online, then other AI could pick it up, eventually spreading a load of nonsense. This will not reflect well on you or your business, and you will quickly lose the trust of your customers and Google. 

Without human oversight, ChatGPT productions can result in poorly written, poorly researched and sub-standard work. Online users are quickly becoming able to pick up on what was ‘written by a robot’, and may feel that ultimately if you can’t be bothered putting the time into your web content, why should they put in the time reading it? The same applies to Google – it much prefers text written by a human (and yes, it’s very good at detecting when it isn’t). 

For best results, use Human Intelligence!

Using ChatGPT for SEO has its place in digital marketing. However, it can’t do it on its own and needs a human  to make it useful. Whether that’s re-writing or proofreading, a person needs to see and be able to make any changes in advance of publication. Best of all, however, is a researched article or blog with accurate information and, if possible, some unique local insight to a place or activity that adds depth and simply doesn’t exist elsewhere online. Only people can do this – and POSH does it the best! That’s some of us up there, ready to get to work for you. Get in touch with us for more information on working together and helping you grow online. 

The post Using ChatGPT for SEO: pros and cons appeared first on POSH Agency.

A strategy-first approach to digital

There’s no point rushing into digital. In fact, the opposite is usually best. We will take time with you, one-on-one, to study you, your business and, importantly, your customer base. There’s no point advertising on Instagram if your target audience is on Tik-Tok. We’ll work out where your potential clients are, and only then will we began planning out the best ways to attract them.

We have many years of experience dealing with a range of clients, primarily in the hospitality arena. This means we already come equipped with background knowledge of what works, what is a waste of money and what is best for different types of business. 

Here’s a free tip – if you are looking to grow your business online, then organically developing your website takes time, but reaps rewards. You will need a digital strategy to make sure everything is in place before you start, and we’ll work with you to develop a personalised approach to encourage the growth you expect.

Creative thinking every step of the way

If you are looking for a refreshed, modern website, then POSH will do it all. We’ll design an eye-catching, mobile friendly site and complete it with SEO-optimised content with the aim for it to rank highly on Google searches. 

We’ll source images, and make sure the user journey is optimal. We can write engaging blogs to keep your website active and attract brand new customers, setting you up as a reliable and useful site. And we’ll do all of this creatively, engaging your audience from page 1. 

Scottish based, global reach

Headquartered in Scotland, we have a global outlook with clients across the country, whose customers come from all over the world. So if you are targeting local anglers to stay at your small lodge, or American tourists to use your hotel as a golfing base, we’ve got the background and strategies to help you target them. And everything in between, of course!

Happy customers

We’ve worked with so many happy customers in the past and their success is what keeps us going! Here are some testimonials from them. So if you’d like to POSH-up, get in touch with Jenny, founder of the best digital marketing agency in Scotland and let us develop your website, write your blogs and help you with your digital journey. 

The post POSH – the best digital marketing agency in Scotland appeared first on POSH Agency.

Where to start marketing?

Marketing a small business is hard. Seeing it thrive is infinitely harder, but here we are, 16 years later and POSH is still leading the way in developing eye-catching, SEO optimised websites for businesses across the country. 

Over the years, the strategies, tools, and approaches in digital marketing have undergone significant transformations. Social media has changed how we promote ourselves and our clients’ work, developing a new way of talking which simply didn’t exist 10 or 15 years ago.  In this blog post, we’ll delve into the top 3 lessons we have learned about marketing for small businesses and how these insights have shaped the way we approach every new commission today.

1. Embrace Digitalisation

Marketing used to be TV and newspaper led. Not any more. The rise of the digital era has revolutionised marketing for small businesses. It meant we could stand shoulder-to shoulder on the same platforms as the largest businesses like Coke, Apple and Disney. We could place adverts in places we knew our customers would be, and track how successful these ads were. Using Facebook, Instagram and TikTok has been crucial to allow small businesses to be heard above large corporations.

Find out more about our digital marketing services here.

Key lesson: Embrace change. Nothing stays the same for long, and if you aren’t at the forefront of new ways of doing things, you will be left behind playing catchup. 

2. Listen

No matter how big or small businesses are, you are always going to be dealing with a person. Whether that’s on the other end of the phone, over Teams or in person, you need to be able to make a connection. The best way to do this is to listen to what is being said, and ask questions.

Small businesses thrive on word of mouth, and this involves listening to customer feedback. When a customer gets great service, they are often keen to share this with their friends and family. This is the sort of marketing that money can’t buy! By being personable with everyone and listening to their needs, we can help ensure our business is the sort they will recommend.

Key lesson: When we listen, we can begin to see opportunities for marketing and business growth.

3. Content marketing drives results

There was a time when writing an online blog was seen as a hobby, like writing a diary. Today, blogs are a cornerstone of the web, and content marketing is crucial in pushing websites in front of the right set of eyes. 

Content marketing such as blog posts, videos, or social media content, providing valuable and relevant information to a target audience. It sets you up as a position of authority, making potential customers trust you which, in turn, increases the likelihood that they will buy from you. Good content also engages in search engine optimisation, which makes your search results appear high when someone Googles what you do. 

Find out more about our search engine optimisation services here.

Key lesson: Provide accessible, regular and relevant content to encourage new visitors to your site.

This time next year, Rodney…

We’ve learned plenty of lessons growing POSH and how to market a small business. But these three stand head and shoulders above the rest as being the basis for developing a successful enterprise. Embrace change, listen to clients and create worthwhile content. As an online marketing agency, by continuing following those lessons, we look forward to continue our growth for many more years to come. If you’d like to join us and hear more about how we can market your small business, get in touch with Jenny today.

The post How to market a small business appeared first on POSH Agency.

SERP (Search Engine Results Page)

SERP refers to the page displayed by search engines in response to a user’s query. Understanding SERP features such as featured snippets, knowledge panels, and local packs is crucial for optimising website content. This will help you to appear prominently in search results. By understanding how to get content onto a potential customer’s SERP, you can aim to increase sales. 

SEO (Search Engine Optimisation)

SEO is the practice of optimising your website content to rank higher in SERPs (see, you’re already getting the hang of this jargon!). One way to help with this is to use keywords – these are the phrases that people use to search online. By incorporating them in useful content, you can encourage more people to visit your site and attract more organic traffic from search engines like Google.

We’ve spoken at length before at SEO and the basics always remain the same. If you create high-quality copy that is focused on your business – and provide it consistently – then you are over halfway to ensuring you’ll get good search results. If you would like help providing timely content for your website to help with SEO, then just give us at POSH a shout.

PPC (Pay-Per-Click)

PPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s found on Google Ads and Facebook Ads. PPC allows users to create targeted campaigns to promote their content and drive traffic to their websites. By bidding on keywords and demographics, digital marketers can reach their target audience effectively and track the performance of their ads in real-time. It is a good way to advertise as you only pay each time your advert is clicked on, as opposed to every time someone simply views your advert. This means that you only pay for times a potential customer clicks on your advert.

CTA (Call to Action)

A CTA is a prompt that encourages readers to take a specific action. This could be subscribing to a newsletter, downloading a resource, or making a purchase. It’s vital to include clear and compelling CTAs on your website. Content like blog posts can help drive conversions and engage your audience. Whether it’s a clickable button, an image or a text link, CTAs should be strategically placed throughout your blog to guide readers towards desired actions. For example, do you want your web visitors to book a stay at your hotel? Then ensure you have clear “Book Now” buttons on your site, especially at the end of blogs which tell them about your wonderful accommodation. Parliament House Hotel in Edinburgh has excellent CTAs throughout their site.

And if you want blog readers to find out more about you, then direct them to an about us page like this!

ROI (Return on Investment)

ROI measures the effectiveness of your digital marketing efforts. It compares the cost of investment to the resulting benefits or revenue generated. For websites, ROI can be tracked through various metrics such as website traffic, engagement rates, lead generation, and ultimately, conversion rates. By analysing ROI metrics, we can evaluate the success of digital marketing campaigns. This can help direct future strategies. Here at POSH we can do this analysing for you. Our keen eye, educated through hundreds of hours of studying spreadsheets, will be sure to help you get a solid ROI.

Bounce Rate

Bounce rate tells us the percentage of visitors who land on one webpage but then leave without interacting further. A high bounce rate is often a bad thing, especially for those in the hospitality profession. That’s because it means there’s a good chance that the user did not get what they wanted form your site, and so went to another one instead. If you are looking to bring customers to your business, you usually want to attract and keep them on your page until they purchase goods or services. Want to bring your bounce rate down and sales up? Speak to us at POSH and we can help.

In conclusion, understanding these types of phrases is only the beginning. Mastering the art of digital marketing is a long process, so why not let us join you on your journey and we can help your website really shine? Get in touch with Jenny today. 

The post Decoding Digital Marketing: Essential Terms To Know appeared first on POSH Agency.

As 2023 draws to a close, we’ve seen many changes and developments in the Scottish hospitality industry over the year. Hospitality trends we have noticed include a rise in the need for digital marketing strategies to get businesses seen online, a rise in the number of people working whilst abroad and a definite increase in the number of people looking for eco holidays.

Here’s a rundown of what we’ve seen – and where we think 2024 will take us.

Travelling is happening again

After lockdowns and restrictions, we’re delighted that 2023 saw people travel in huge numbers around the world and here to Scotland. We saw a large rise in travellers from the USA as well as from across Europe. European travel had been weak since Brexit, but people are starting to come back to the UK from all across the continent again. 

One of the most interesting changes since COVID has been the rise in working travellers on ‘workations’. This is where people with remote jobs have realised that they don’t have to work from their kitchen or bedroom – they could do it from a beach or in a bar like at Kingsmills Hotel! Hotels and guest accommodation have similarly realised that to cater to this emerging market, they need to ensure their Wi-Fi is as fast as possible and accessible throughout their grounds. Additionally, guests like to find places to work where they can engage in online meetings without disturbing others. So locations that offer rooms to hire by the hour with screens and power sources are proving popular with this type of traveller. 

With remote working here to stay, ensuring your accommodation and services are appealing to these digital nomads is a good investment for the future.

The eco-travel market is on the rise

Furthermore, eco-travelling has come up the ranks in 2023. We’ve noticed that when faced with two similar holiday options, travellers will often choose the more expensive if it is eco friendly. This means it might be a location which is environmentally conscious, or offers carbon offsets. By pushing the environmental aspects of a venue – perhaps by not wasting unused food as seen at events at Venachar Lochside – businesses can increase their appeal to eco travellers. We can see this trend increasing over 2024 and beyond.

Make sure you have a digital marketing strategy

Long gone are the days when you could simply set up a website and expect customers to come pouring in. If you want to be seen online today, you need a digital strategy including SEO and marketing and 2023 has continued to prove that point. 

We continue to see a lot of traffic come from social media websites, so a strong presence on platforms like Facebook continue to be vital. A great example is Eagle Brae. Their social presence is more about the experience and getting potential customers to imagine how wonderful it would be to stay there. Whilst they still promote last minute breaks, it isn’t a hard sell because they have a high quality offer they know people will want. 

Having websites which are fully SEO optimised is also crucial. SEO or search engine optimisation is a way to construct a site so that search engines such as Google can easily find them and understand what your site is about. This means it can reliably deliver your site in search results to customers looking for your service. It’s no longer about ‘keyword stuffing’, but rather making sure your site is authoritative, up to date and relevant. By understanding the types of searches people do in your niche (for example caravan holidays, hot tub breaks, luxury event space etc), it’s possible to create pages to meet that need and so make yourself visible to a new audience. Stuckgowan Estates is a great example of a five-star accommodation experience which runs a beautifully SEO optimised website. 

Highlight free things to do

Even although people are going on holiday again, and are often willing to pay a little extra to make sure their hotel or self-catering meets their needs, people are still conscious of their overall budget. The cost of living will still be tight throughout 2024.

What we’ve found is that free things to do near an area can be a deciding factor when it comes to deciding on where to stay. We urge our clients to consider this when working on their websites. It could be anything from wild swimming in a loch to where to buy food for a picnic. Loch Lomond Waterfront have particularly embraced this strategy by highlighting the many free things to do around the area, and they are reaping the rewards. Offering itineraries for free days out is a slam dunk when it comes to high performing blogs. 

Open bookings in advance

People are planning their holidays much further in advance now than ever before, which means accommodations need to open up their bookings well into the future. 

It may be because people want to spread the cost for their holidays over a longer period, but we are finding that holiday bookings are coming in for up to a year or even two in advance. This means, as of 2023, we advise clients to open their bookings up to the end of 2025. Rates for Christmas and new year breaks need to be live at least six months before the season, and the same goes for Valentines Day offers, spring beaks and half term holidays. 

January is by far the biggest month of the year for bookings. By the end of December, websites need to have their last minute deals ready for 2024, as well as looking ahead to 2025 stays. 

Looking forward to another amazing year

2023 has been a fantastic year for our clients, and we hope to make 2024 even better! If you are looking for a marketing agency which specialises in hospitality digital marketing, then we would love to chat about helping you get to the next level. 

The post Scottish hospitality trends in 2023 appeared first on POSH Agency.

Here’s how we do it. 

POSH creative website design

Every website owner should ask themselves two important questions:

How does my website look?

How does my website perform?

Both are just as important as each other. Whilst your website should look great, it also needs to offer exceptional user experience. It’s true what they say: form follows function. 

Here at Posh Agency based in Scotland we offer creative design on your website, backed up 100% with insights into how it is performing from the minute it goes live. Our data will show you if the site is reaching your sales goals, what people are reading and where tweaks can improve people’s enjoyment of your pages. 

For example, we can analyse traffic to see what customers are looking for, and how easy it is for them to find it. We can then suggest ways of putting your most popular content front and centre, giving customers an easy route to make a purchase. 

We can also let you know where most of your traffic is coming from and work out why. From here, we can advise on ways to increase traffic to you, via for example Instagram, TikTok or offline print. 

Your website is an evolving tool at your disposal. By staying on top of the data, we can make sure it is working for you 24/7.

POSH creative website design & planning

At POSH, all creative site design happens from the ground up. That’s because a little bit of POSH planning goes a long way! Whilst working out what your site will look like, we need to know what you want your site to do. Want to sell online? Have an online booking service? Build a social wall? All of this and more? Then we’ll talk to you and get a solid understanding of what will make this site a success. Together, we’ll agree on a plan of action and keep you informed all the way.

We believe that the best websites are custom built. That’s because this way we can ensure that every line of code is tailored to your business needs. Everything is focused on you and your website vision. And the even better news is if you are on a budget, we can help provide you with a stunning website for less!

Our websites are built on WordPress, giving us a canvas on which we can do pretty much everything. From news sites to booking pages, whatever you are dreaming of we can make it a reality. Your website will be agile, giving you the ability to adapt as business needs change. It will thrive, and we’ll be here to keep it growing. We can monitor your website to make sure it is performing to the highest of standards and requirements.

POSH Communication for bespoke Website Design

Want to talk to us a bit more about how we can help with your website’s creative design and planning? Get in touch with POSH today and we can make sure you get what you need. Our founder, Jenny,  is an expert in all things website planning and design from PPC to SEO (and many other acronyms in between!). Click below to say hello. 

The post Bring some POSH creative website design into your life! appeared first on POSH Agency.

POSH Creative Website Design & Top Hotel Strategies

Our founder, Jenny Mills (nee Arnold), began the POSH Agency Ltd after years, working as a specialist hotel eCommerce manager for big brands such as Hilton and the Macdonald Hotel Group. So if you’re looking for a top hotel digital strategy, she is here to help. She joined forces with her hotel website designer, and sister, Jo, to provide hotel websites and hospitality solutions for BIG growth. And now, over 14 years on, they still work with many of their first clients – and we are happy for you to speak to them to find out why our relationships matter. You see, it’s all about results, returns and relationships to us. Yes, here are POSH our creative teams really care about your busienss.

So, POSH is creative, strategic and all about your online growth! We won’t let your brand stand still. Our Professional Online Solutions for Hospitality are tried and tested, engaged and connected, exciting and energetic. And this can be especially important now, in a post-Covid world, as you rebuild your hospitality business. So, come in, have a chat and let us show you how. 

POSH creative hotel websites

Are you a hotel looking for website design? A self-catering business in need of digital direction? Or a unique accommodation offering, the likes of which nobody has seen before, needing to be found? Whatever you are, you deserve to shine online. We like to take time with our clients to understand what makes them stand out. We are the top SEO agency in Scotland. Everyone does SEO, but not to the level we do! And that’s why our clients do so well, year after year. And that’s why immersing ourselves in your brand and telling your story really counts…

Our hospitality websites are vibrant and classy. Of course, they are all mobile responsive and designed completely around high quilaty SEO and Google Readability scoring. (SEO is Search Engine Optimisation – it’s how we make sure you show up on the front page of your customers’ Google results). 

The POSH Agency creative websites are built to ensure each visitor can navigate easily to the page they want. User experience is an often forgotten element of website design, but it is crucial to your success.

We believe that your website should reflect your personality. This means it could be playful with a cheeky sense of humour, or perhaps you want to promote a more serious and authoritative tone of voice. We’ll always speak to you beforehand and make sure we’re on the same page before a single word is written. Think of us as your marketing team – it’s just that we don’t share the same office.

POSH Agency delivers digital strategies

We’ll help you traverse the often confusing world of online marketing. From advising on Pay Per Click strategies to finding the best places to advertise online, we’ll put you in front of your target market. This could be anything from writing blogs to a YouTube advert or viral content on TikTok.

We care for brands and businesses as if they are our own. We care deeply for your business and work hard to ensure its success. Through making sure you have a great return on investment we can be with you as you grow. It’s a two-way street. We always report back on the latest stats so that we can make intelligent and strategic decisions together. 

Marketing Strategies

We also work to bring you in front of an offline audience too. Print marketing in newspapers and magazines can be one of the most cost-effective ways of getting your brand in front of your potential audience. We have advised companies on the best places to deliver advertising, and we can help with all aspects including the design and delivery. If you want to promote your beautiful hotel rooms or run a competition, then our marketing strategies will take you through the best ways to do so. 

The POSH Agency has helped brands in Glasgow, Edinburgh, Inverness and beyond, ensuring the website, digital and print strategies align perfectly. We can call on the expertise of writers, designers, SEO specialists and digital gurus to ensure your vision is what you see on your website. 

So for POSH communications, POSH marketing and POSH promotion, get in touch today and be POSH with us! The POSH Agency’s creative team are waiting to help transform your brand!

Speak to us

POSH Agency founder Jenny is always on hand to have a chat and listen to what you need from a marketing agency like us. So get in touch today and discover how a POSH creative website design can increase your sales. 

The post POSH Agency – your off-site marketing team appeared first on POSH Agency.

When it comes to increasing online conversions, ensuring Google rankings and measuring online performance, we all know these quick build websites are at a disadvantage.  POSH have designed POSH Quixites to tackle just this problem, whilst ensuring bespoke and affordable websites for their clients.

What’s more is POSH Quixites, unlike their competitors, offer some rather incredible benefits, rival to none.  POSH Quixites offer your business:

1. Full ownership of your website on handover.
2. Hosting choices: yes you can choose to host your domain with POSH communications or with any other host of your choice!
3. One-to-one project management to help guide you through the process – giving the ultimate solution for your business needs.
4. Future development options and plugins to grow your site with your business.

So how does this new affordable, off the shelf website tool work for you?

1. Brief POSH on your Brand; Website Design Phase

First of all POSH want to understand your brand, your needs and your audience.  They then use this information to guide you through the Quixites options and help you pick the right template, or website design, for your business.

You can contact them for a call back through their Quixites text line 07500 037089 or contact them through their website.

The template options are all about reducing your customer bounce rates and increasing on-page engagement, with simple navigation, good imagery and strong CTAs.

2. Website Branding

Once you have your website design needs catered for, POSH will assign you with your very own project manager who will set up your website templates for you and put your brand in place for you. This is a huge benefit from the “do it yourself” websites, where us mere mortals are expected to become website developers at the click of a button!  It’s never as simple as it at first seems… so having this step done for you is an absolute godsend!

3. Website Content Creation

Finally, it’s time to upload your website copy/text and images.  You provide the copy and images or pay a little extra for POSH to do the leg work for you.

Here, you have the option here to boost your Google performance by upgrading your Quixites package and having POSH create your copy for you in line with today’s SEO rules.  Or you can simply use your own copy, see how your site performs and ask POSH for a little advice further down the line on your sites SEO needs.

3. Website Launch

A short while later, and you are all set to launch your shiny new business website!

Now you have a fully mobile responsive website, built upon WordPress, that you can build upon, adapt and grow with your business needs.  All this with just a click of a button…

To find out more about our POSH Quixites or measuring your online performance, speak to POSH today. Or text POSH on 07500 037 089.

The post Introducing POSH Quixites appeared first on POSH Agency.

1. Measuring User Intent

No amount of technical SEO will improve organic rankings if your content fails to satisfy the user who lands on your website. So if content is indeed king, how do you know the content you are producing reigns supreme? There are three major metrics you can use to measure content performance and analyse user intent: bounce rate, time on page and pages per session.

High bounce rates could indicate low levels of on-page engagement or poor CTAs. Read more about how to reduce bounce rates on our blog.

A low average time on page could mean that the content on the page is not what the user was looking for. And the number of pages a user visits after landing on a specific page proves that they found what they were looking for and are now making their way further down the conversion funnel.

2. Measuring Organic Traffic and Revenue Growth

It seems simple enough: the more traffic you drive to a website, the greater the chance of someone purchasing whatever you have to offer. Right? Unfortunately measuring organic online performance is never as clear-cut as that. While increased organic traffic indicates greater search visibility, if this does not translate into an increase in sales, you could be visible to all the wrong people. Or worse, you could have a poorly optimised site on your hands. Which means you could be attracting all the right traffic, but your would-be-customers are dropping off somewhere along the conversion funnel. Track where customers are falling off and focus on improving performance on those pages.

In short, the right keywords will drive the right people to your site. The right content will keep them there.

3. Measuring Search Queries Performance

Finally, two other performance metrics to track when measuring online performance are search queries that lead users to your site, and their average position on search engines in Google’s Search Console. This will tell you what search terms are driving traffic to your website, which pages use these terms and where they rank in search results. Which means you will be able to track which pages are performing, which aren’t and which need to be optimised for less competitive keywords.

So there you have it. A few key SEO metrics that reflect revenue growth and prove online value. And the bottom line? While measuring ROI may be easy enough to calculate, measuring online performance rarely is.

To find out more about improving your SEO efforts or measuring your online performance, speak to us today.

The post Measuring Online Performance: The Key To SEO Success appeared first on POSH Agency.

No matter what line of business you are in or what your sales and marketing strategy is, there is only one sure way to ensure SEO success in 2017… listen to your customers. Whether online or offline, listening to your customers’ needs and then finding ways to meet them is sure to drive customer satisfaction (not to mention profits) way up. Just look at retail giant Zara. Their entire business model is designed to deliver what their customers want. Store managers feed back what customers like, what they don’t and what they’re looking for, and Zara responds immediately.

Your SEO strategy shouldn’t be any different. You need to listen to what your customers want. Which means using a keyword planner to find out what they are searching for. Then, you need to create user-centric content that tells your customers that their search is over. They have reached their final online destination and you have everything they could possibly need.

2. Stay On Track

While creating user-centric content is important, it is about as useful as a tea bag at a stag do if users aren’t taking action. Which is why tracking performance and measuring results is so important. If your online users aren’t converting, it doesn’t matter that you ranked first on Google for every keyword or search phrase in your keyword planner.

There are a number of tools you can use to track and measure performance. Google Tag Manager and Google Analytics are great (free) places to start. You can monitor traffic to your website, view on-page performance and track conversions online. You can look at which pages are performing, which pages aren’t and optimise accordingly. You can even do split tests on a change to a specific page or landing page to measure its impact on your conversion rate, before rolling the change out across your website.

3. Idiot Proof Your Website

Finally, the most important thing you can do is make your website idiot proof. No matter how many times we throw around words like user experience, the online journey and customer-centric websites, far too many businesses are still making the same mistakes. Just because you know where your services pages are or how to navigate back to the home page, doesn’t mean your customers do.

Keep your navigation visible on every page – even if it is tucked away in a corner. Make sure every link, button and call to action works on each and every page. Whether in the footer or the main navigation, make sure customers can contact you. And if you have the time and resources, install a live chat to help your customers complete the journey from first click to final checkout. In short, keep it simple and idiot proof to use.

So there you have it. 3 easy ways to win at SEO in 2017. To find out more about SEO, keyword research and user experience, contact us today.

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