SEO

There’s more to good SEO than creating great content. It all starts with technical SEO. A strong technical foundation will give your website the best chance of ranking high. Get it wrong, and you could risk a poor performing website with a high drop off rate. Get it right, and you could unlock the greatest tool in your marketing arsenal.

By managing all the technical elements of our clients’ website, we ensure their sites are always performing at their peak. From link equity and duplicate content, poor indexing and re-directs, we can quickly identify any issues and fix them accordingly.

What many website owners do not realise is the complexity of their website. It is a living organism and every time a change is made or a CMS platform updates, your site is often affected, creating a variety of different issues. Because we use specialised tools to run audits and manage your sites technical health, we are constantly watching what is happening. We then make the needed fixes to keep your site at full health.

Quite often at the end of the day, even the smallest change can have a huge impact on your bottom line.

The concept is simple – engage with your market, and they’ll speak back to you.

With content reigning as one of the key denominators to increase Google rankings, trying to just squeeze in as many keywords as possible on your site can see your brand punished and demoted to a low position that will never be found by your customers.

It is a holistic approach these days. With ever-changing algorithms and search engines becoming more and more intelligent through AI (artificial intelligence) we need to constantly adapt our approach, adopting the most up to date practice to make sure your site stays on top.

The key is beautifully written content, using a sound keyword strategy to target your market. This takes time and testing to make sure we get the right results. This works hand in hand with the analytics and reporting services that we offer. Here we make sure your keyword strategy is working for you by analysing the organic traffic coming to your site. This data then feeds into your future online marketing plan.

Our SEO experts based in Scotland are constantly paying attention to the ever-changing digital world and adapting their approach accordingly. It is a very exciting and dynamic field to be part of that requires a lot of time and expertise to roll out effectively. This is why if you want your online strategy to work you need to work alongside the specialists who know what they are doing. We offer SEO services in Glasgow, Edinburgh, Inverness…in fact, all over the country!

If this is something you are interested in we would be delighted to hear from you and advise you. If you want to know more then please get in touch below and make us your SEO agency in Scotland.

Contact us here to get the ball rolling.

Content marketing is a major tool in any company’s toolkit for success. It’s all about talking your customer’s kind of language.

Trust us when we say, no customer wants to be bombarded with boring, run of the mill text. If you’re looking for repeat business, producing engaging and relevant content will ensure that your customer will keep coming back for more. But, it’s not quite as simple as firing out a few funny statuses and graphics to keep the customer happy.

With the growing popularity of portable technology, people are truly connected more than ever – customers are spreading word-of-mouth reviews faster than a supersonic flight to the other side of the globe! There are so many sharing applications at hand, so your company has to deliver content that is so rich and valuable that it is seen above the forest of mediocre and half-hearted blogging attempts.

Working on the fundamentals of traditional PR, our strategists evaluate and fix your company weaknesses to create sought-after search engine authority by working with key influencers within your target market.

Let’s talk quality, not quantity. Choose POSH as your SEO Agency in Scotland. Pop us an e-mail here.