A little POSH recommendation…
“Crieff Hydro worked with POSH for five years to be able to adapt and grow our digital strategy. Throughout this time Jenny was an extension of our of our marketing team striving to expand our market reach. Here at Crieff Hydro, we create a journey for our customers to experience from their first interaction with us to their departure and POSH added great value to this in terms of adding new ideas, creating new campaigns and increasing on-site spend.”
– Stephen Leckie, Chief Executive of Crieff Hydro.
Creating Great Digital Marketing Strategies
Why is it so easy to write someone else’s CV and not our own? Marketing plans can be much the same. Sometimes being so close and so passionate about your own brand can stump us when we come to create a new, energetic and engaging direction. Does the idea of a digital marketing strategy scare you?
Never fear, POSH are here! Are you wondering how to develop a digital marketing strategy? We will guide you through an all exciting journey of understanding and exploration. Read on to find out just how we do this and what to expect.
A POSH Digital Marketing Strategy
Creating a great digital marketing strategy combines all of your marketing goals and sets your direction in one comprehensive action plan. Good online marketing strategies should be drawn from market research, your own internal data, historic online analysis and past buyer behaviours. Once we have understood our future aims, needs, wants and options we use this in-depth data and market analysis to set our focus on the product mix in order to set and achieve our goals. The marketing strategy is the foundation of a great digital marketing plan.