Venachar Lochside

The Objectives:

  • Increase brand reach to drive exclusive hire weddings venue
  • Increase weddings conversion at each step of the sales process
  • Boost sales post-COVID rush 
  • Ensure the longevity of the business, and reduce gaps / stop firefighting
  • Extend the wedding season and fill winter gaps and drive winter revenue
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The Strategy:

  •  Put coherent reporting structure and data capture processes in place
  • Analyse this data and design a bespoke strategy to capture opportunities and resolve issues/weak areas
  • Set up a high-level SEO (Search Engine Optimisation) & PPC (Online Advertising) strategy to drive brand reach/increase quality enquiries / and protect the business long term
  • Set up a campaign plan for off-peak months to drive organisation, planning ahead and winter revenue.
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The Results:

  •  Within 3 months enquiries to the site had trebled
  • Within 5 months sales were much elevated
  • Pain points within the internal sales processes were clearly identified
  • Profitability and strategy around increasing this were identified and maximised

We did quite a bit of free work initially for this client to help speed up the process. It paid off well.

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