Content Strategy Blogs

The aim of the content marketing game is simple – engage with new and existing customers, drive traffic to a website and inspire sales. But after hours spent researching a topic, creating great content and optimising said content for search engines, it seems a shame to only share it once. Great content, like all great […]

When it comes to measuring online performance, we all know there is one metric that every client/manager/CEO/board of directors wants to know – what was the ROI? In other words, how much money did we invest, and in turn, make? And while a simple ROI calculation can quickly tell you just how profitable your online […]

Read easy with our SEO tools and tips Gone are the days where we stroked Googles back with a soft feather of content stuffed with keywords. As search engines have evolved, what they are looking for has changed significantly. Now it is all about UX (User Experience). And rightly so! At the end of the […]

10 years ago, a business’ online presence was defined by its website, a few display ads and a couple of local online listings. Today, it is defined by their social media presence. In many ways, social media marketing is “free”. It costs nothing to set up a social media account, and snapping a few pics […]

1. What He Said No matter what line of business you are in or what your sales and marketing strategy is, there is only one sure way to ensure SEO success in 2017… listen to your customers. Whether online or offline, listening to your customers’ needs and then finding ways to meet them is sure […]

When it comes to social media engagement, Instagram is probably the most engaging platform out there. And it is easy to see why. With over 1 billion accounts, 95 million daily posts and roughly 4.2 billion daily likes, Instagram is designed to give users what they want – visual gratification without any clicky obligations. It […]

We all know that when it comes to content writing, the better it is, then the more it works. With blogging, social and digital content, the better your writing, then the more engagement you get, which in turn means, the better you and your company are. Although it may not be as easy as it […]

1. Creating great content doesn’t cost a lot While it’s true that writing a page of perfectly optimised copy for your website is a lot more cost-effective than a print or TV ad, too often brands cut corners in an attempt to cut costs. Many even try hamming out quality, engaging content themselves. Remember, when […]

Professional Photographs and their worth… Kicking off your very own e-commerce shop has never been easier. With do-it-yourself fool proof platforms like Shopify and WooCommerce readily available, just about anybody with enough drive can pull together a beginner’s platform. But with so many brilliant businesses popping up, how does one differentiate and stand out from […]