Parliament House Hotel Long-Term Digital Marketing Plan
BRIEF FROM CLIENT
Parliament House Hotel is a lovely 3-star hotel situated in the heart of Edinburgh. With two historic buildings and a restaurant at the foot of Calton Hill, it offers traditional Scottish hospitality and excellent guest services. When POSH first started working with the hotel back in 2014, Parliament House was battling to drive traffic and sales online. In order to improve website traffic and increase conversions, they were in need of a brand new website and full digital marketing campaign overhaul.
WHAT WE DID
New Hotel Website and Digital Marketing Campaign
We started by creating a more user-friendly e-commerce website, creating content, managing technical issues and increasing engagement across all digital platforms. In collaboration with the Parliament House team, we got to grips with their diverse target market and specialised offerings. Today, we continue to work with the team to grow their online presence and drive revenue through the site.
Search Engine Optimisation
All the content we create for the Parliament House website is fully optimised for search engines. So that existing and potential new customers can easily find the site through search engines like Google and Bing. We manage existing content by keeping it fresh and up-to-date. Also, we publish new pages and blog posts regularly to increase engagement.
We also manage the technical SEO for the website. Ensuring that search engines can easily crawl and index all pages.
Social Media Services
POSH takes care of all social media platforms for Parliament House. Such as Instagram, Facebook, Twitter and LinkedIn. We post regular content, reply to messages and answer questions. We deliver a consistent branded message, promoting the hotel and Edinburgh as a destination. While keeping a light and friendly tone across the social media channels.
PPC and Social Media Advertising
At times when sales need a boost, we react quickly with targeted advertising campaigns. We analyse services and offerings, identify hidden opportunities and formulate advertising solutions that deliver results.
We gave been working with Parliament House for five years now. And in that time, we have seen significant growth in online revenue.
Parliament House has a strong online presence. With many loyal customers who engage on social media and return to the hotel again and again. Along with plenty of potential new customers who are finding them online. The business is going from strength to strength, and we are proud to manage their website and online marketing strategies.