The Client
The Kingsmills Hotel is a luxury 4 star hotel in picturesque Inverness, Scotland. Blending their historic hotel building with a modern events space, it is the leading hotel in the Scottish Highlands. POSH have been working with Kingsmills for almost two years, with the aim of increasing their brand presence online. When the budget became available to update their website, we worked together to create a site that showcases exactly what The Kingsmills has to offer.
The Challenge
Kingsmills original site was built on an outdated CMS and was in need of updating for both SEO purposes and sales potential. It didn’t fully portray their offering or reflect the brand image they had spent so long building.
Website Optimisation for Results
- We started by designing and building a sleek, elegant, user-friendly website.
- Larger images and a warmer colour palette was introduced to help bring the Kingsmills’ brand to life both on and offline.
- Warm, engaging and emotive content was created to capture the true essence of the brand, and continually optimised to deliver better search results.
- Through rigorous testing, continuous website optimisation, creative content creation and technical SEO, we created an efficient, engaging, mobile responsive website from concept to go-live.
The Bottom Line
Within the first 2 weeks of the site launch, visitors had increased by 45% Y-o-Y, and online revenue was up by 42%.
What the Client has to say
“I have worked with POSH for 2 years and can highly recommend them. They deliver digital solutions for our hotel with creativity and enthusiasm. Their engagement with our product and market has been outstanding and a huge plus when creating the marketing initiatives on our behalf.”
