There was a time when agencies would throw out an advert for a product and just hope that it succeeded. It was hard to judge the success of one over another, so many went for a scattergun approach. In today’s digital world, that’s all changed. We are able to see exactly how many people see your Facebook advert or visit your latest blog or have connected through Instagram, and how many of those have bought a room, booked a table or bought a service. Performance marketing agencies like POSH are able to see exactly what works, and focus on your successes to bring more clients. Based in Scotland and serving all the UK, POSH Agency has your data at our fingertips. 

What is performance marketing?

Performance marketing is a type of online marketing and advertising where advertisers only pay when a certain type of action happens. This could be a click, a sale or a download. It’s all data-led, meaning it requires a focused strategy from the outset. Ultimately, we are able to measure your performance and aim to get you in front of a new audience. If you want to make a sale, we’ll help you get there.

Is POSH a performance marketing agency?

Yes we are! At POSH, we love data, and we love what we can do with it. The advantage of partnering with a specialist performance marketing agency like us is that not only do we create your website, but we manage the data too. This means from day one we can strategise about the best way forward with you, whilst testing all the different ideas and options we come up with until we find what works for you and your customers.

This way, we can save you time by only promoting ads which work, which also saves you money too!

How we work with you in digital insights

Our experienced team come with years of knowledge of the digital world, working with companies in the hospitality sector and beyond. We’ll meet you and talk to you in depth to understand you, your business and its needs. We’ll figure out how to best spend your budget for maximum return on investment, and then start building tangible results.

As we go, we’ll refine what works and jettison anything that isn’t up to scratch. Our data analysis keeps us ahead of the game, and ready to tackle all the challenges that come with online sales today. We’ll make sure your campaigns are winning ones. 

Use POSH for performance marketing

Digital competition is fierce, which is why you deserve to be in a trusted pair of hands. For years, POSH has led businesses to great highs online thanks to being one of the best performance marketing agencies around. With us in your corner, from web design to the sales funnel, we’ve got your back. Get in touch with Jenny today to understand more about how we can help you. 

The post What are performance marketing agencies? appeared first on POSH Agency.

Where to start marketing?

Marketing a small business is hard. Seeing it thrive is infinitely harder, but here we are, 16 years later and POSH is still leading the way in developing eye-catching, SEO optimised websites for businesses across the country. 

Over the years, the strategies, tools, and approaches in digital marketing have undergone significant transformations. Social media has changed how we promote ourselves and our clients’ work, developing a new way of talking which simply didn’t exist 10 or 15 years ago.  In this blog post, we’ll delve into the top 3 lessons we have learned about marketing for small businesses and how these insights have shaped the way we approach every new commission today.

1. Embrace Digitalisation

Marketing used to be TV and newspaper led. Not any more. The rise of the digital era has revolutionised marketing for small businesses. It meant we could stand shoulder-to shoulder on the same platforms as the largest businesses like Coke, Apple and Disney. We could place adverts in places we knew our customers would be, and track how successful these ads were. Using Facebook, Instagram and TikTok has been crucial to allow small businesses to be heard above large corporations.

Find out more about our digital marketing services here.

Key lesson: Embrace change. Nothing stays the same for long, and if you aren’t at the forefront of new ways of doing things, you will be left behind playing catchup. 

2. Listen

No matter how big or small businesses are, you are always going to be dealing with a person. Whether that’s on the other end of the phone, over Teams or in person, you need to be able to make a connection. The best way to do this is to listen to what is being said, and ask questions.

Small businesses thrive on word of mouth, and this involves listening to customer feedback. When a customer gets great service, they are often keen to share this with their friends and family. This is the sort of marketing that money can’t buy! By being personable with everyone and listening to their needs, we can help ensure our business is the sort they will recommend.

Key lesson: When we listen, we can begin to see opportunities for marketing and business growth.

3. Content marketing drives results

There was a time when writing an online blog was seen as a hobby, like writing a diary. Today, blogs are a cornerstone of the web, and content marketing is crucial in pushing websites in front of the right set of eyes. 

Content marketing such as blog posts, videos, or social media content, providing valuable and relevant information to a target audience. It sets you up as a position of authority, making potential customers trust you which, in turn, increases the likelihood that they will buy from you. Good content also engages in search engine optimisation, which makes your search results appear high when someone Googles what you do. 

Find out more about our search engine optimisation services here.

Key lesson: Provide accessible, regular and relevant content to encourage new visitors to your site.

This time next year, Rodney…

We’ve learned plenty of lessons growing POSH and how to market a small business. But these three stand head and shoulders above the rest as being the basis for developing a successful enterprise. Embrace change, listen to clients and create worthwhile content. As an online marketing agency, by continuing following those lessons, we look forward to continue our growth for many more years to come. If you’d like to join us and hear more about how we can market your small business, get in touch with Jenny today.

The post How to market a small business appeared first on POSH Agency.

Here’s how we do it. 

POSH creative website design

Every website owner should ask themselves two important questions:

How does my website look?

How does my website perform?

Both are just as important as each other. Whilst your website should look great, it also needs to offer exceptional user experience. It’s true what they say: form follows function. 

Here at Posh Agency based in Scotland we offer creative design on your website, backed up 100% with insights into how it is performing from the minute it goes live. Our data will show you if the site is reaching your sales goals, what people are reading and where tweaks can improve people’s enjoyment of your pages. 

For example, we can analyse traffic to see what customers are looking for, and how easy it is for them to find it. We can then suggest ways of putting your most popular content front and centre, giving customers an easy route to make a purchase. 

We can also let you know where most of your traffic is coming from and work out why. From here, we can advise on ways to increase traffic to you, via for example Instagram, TikTok or offline print. 

Your website is an evolving tool at your disposal. By staying on top of the data, we can make sure it is working for you 24/7.

POSH creative website design & planning

At POSH, all creative site design happens from the ground up. That’s because a little bit of POSH planning goes a long way! Whilst working out what your site will look like, we need to know what you want your site to do. Want to sell online? Have an online booking service? Build a social wall? All of this and more? Then we’ll talk to you and get a solid understanding of what will make this site a success. Together, we’ll agree on a plan of action and keep you informed all the way.

We believe that the best websites are custom built. That’s because this way we can ensure that every line of code is tailored to your business needs. Everything is focused on you and your website vision. And the even better news is if you are on a budget, we can help provide you with a stunning website for less!

Our websites are built on WordPress, giving us a canvas on which we can do pretty much everything. From news sites to booking pages, whatever you are dreaming of we can make it a reality. Your website will be agile, giving you the ability to adapt as business needs change. It will thrive, and we’ll be here to keep it growing. We can monitor your website to make sure it is performing to the highest of standards and requirements.

POSH Communication for bespoke Website Design

Want to talk to us a bit more about how we can help with your website’s creative design and planning? Get in touch with POSH today and we can make sure you get what you need. Our founder, Jenny,  is an expert in all things website planning and design from PPC to SEO (and many other acronyms in between!). Click below to say hello. 

The post Bring some POSH creative website design into your life! appeared first on POSH Agency.

POSH Creative Website Design & Top Hotel Strategies

Our founder, Jenny Mills (nee Arnold), began the POSH Agency Ltd after years, working as a specialist hotel eCommerce manager for big brands such as Hilton and the Macdonald Hotel Group. So if you’re looking for a top hotel digital strategy, she is here to help. She joined forces with her hotel website designer, and sister, Jo, to provide hotel websites and hospitality solutions for BIG growth. And now, over 14 years on, they still work with many of their first clients – and we are happy for you to speak to them to find out why our relationships matter. You see, it’s all about results, returns and relationships to us. Yes, here are POSH our creative teams really care about your busienss.

So, POSH is creative, strategic and all about your online growth! We won’t let your brand stand still. Our Professional Online Solutions for Hospitality are tried and tested, engaged and connected, exciting and energetic. And this can be especially important now, in a post-Covid world, as you rebuild your hospitality business. So, come in, have a chat and let us show you how. 

POSH creative hotel websites

Are you a hotel looking for website design? A self-catering business in need of digital direction? Or a unique accommodation offering, the likes of which nobody has seen before, needing to be found? Whatever you are, you deserve to shine online. We like to take time with our clients to understand what makes them stand out. We are the top SEO agency in Scotland. Everyone does SEO, but not to the level we do! And that’s why our clients do so well, year after year. And that’s why immersing ourselves in your brand and telling your story really counts…

Our hospitality websites are vibrant and classy. Of course, they are all mobile responsive and designed completely around high quilaty SEO and Google Readability scoring. (SEO is Search Engine Optimisation – it’s how we make sure you show up on the front page of your customers’ Google results). 

The POSH Agency creative websites are built to ensure each visitor can navigate easily to the page they want. User experience is an often forgotten element of website design, but it is crucial to your success.

We believe that your website should reflect your personality. This means it could be playful with a cheeky sense of humour, or perhaps you want to promote a more serious and authoritative tone of voice. We’ll always speak to you beforehand and make sure we’re on the same page before a single word is written. Think of us as your marketing team – it’s just that we don’t share the same office.

POSH Agency delivers digital strategies

We’ll help you traverse the often confusing world of online marketing. From advising on Pay Per Click strategies to finding the best places to advertise online, we’ll put you in front of your target market. This could be anything from writing blogs to a YouTube advert or viral content on TikTok.

We care for brands and businesses as if they are our own. We care deeply for your business and work hard to ensure its success. Through making sure you have a great return on investment we can be with you as you grow. It’s a two-way street. We always report back on the latest stats so that we can make intelligent and strategic decisions together. 

Marketing Strategies

We also work to bring you in front of an offline audience too. Print marketing in newspapers and magazines can be one of the most cost-effective ways of getting your brand in front of your potential audience. We have advised companies on the best places to deliver advertising, and we can help with all aspects including the design and delivery. If you want to promote your beautiful hotel rooms or run a competition, then our marketing strategies will take you through the best ways to do so. 

The POSH Agency has helped brands in Glasgow, Edinburgh, Inverness and beyond, ensuring the website, digital and print strategies align perfectly. We can call on the expertise of writers, designers, SEO specialists and digital gurus to ensure your vision is what you see on your website. 

So for POSH communications, POSH marketing and POSH promotion, get in touch today and be POSH with us! The POSH Agency’s creative team are waiting to help transform your brand!

Speak to us

POSH Agency founder Jenny is always on hand to have a chat and listen to what you need from a marketing agency like us. So get in touch today and discover how a POSH creative website design can increase your sales. 

The post POSH Agency – your off-site marketing team appeared first on POSH Agency.

When it comes to increasing online conversions, ensuring Google rankings and measuring online performance, we all know these quick build websites are at a disadvantage.  POSH have designed POSH Quixites to tackle just this problem, whilst ensuring bespoke and affordable websites for their clients.

What’s more is POSH Quixites, unlike their competitors, offer some rather incredible benefits, rival to none.  POSH Quixites offer your business:

1. Full ownership of your website on handover.
2. Hosting choices: yes you can choose to host your domain with POSH communications or with any other host of your choice!
3. One-to-one project management to help guide you through the process – giving the ultimate solution for your business needs.
4. Future development options and plugins to grow your site with your business.

So how does this new affordable, off the shelf website tool work for you?

1. Brief POSH on your Brand; Website Design Phase

First of all POSH want to understand your brand, your needs and your audience.  They then use this information to guide you through the Quixites options and help you pick the right template, or website design, for your business.

You can contact them for a call back through their Quixites text line 07500 037089 or contact them through their website.

The template options are all about reducing your customer bounce rates and increasing on-page engagement, with simple navigation, good imagery and strong CTAs.

2. Website Branding

Once you have your website design needs catered for, POSH will assign you with your very own project manager who will set up your website templates for you and put your brand in place for you. This is a huge benefit from the “do it yourself” websites, where us mere mortals are expected to become website developers at the click of a button!  It’s never as simple as it at first seems… so having this step done for you is an absolute godsend!

3. Website Content Creation

Finally, it’s time to upload your website copy/text and images.  You provide the copy and images or pay a little extra for POSH to do the leg work for you.

Here, you have the option here to boost your Google performance by upgrading your Quixites package and having POSH create your copy for you in line with today’s SEO rules.  Or you can simply use your own copy, see how your site performs and ask POSH for a little advice further down the line on your sites SEO needs.

3. Website Launch

A short while later, and you are all set to launch your shiny new business website!

Now you have a fully mobile responsive website, built upon WordPress, that you can build upon, adapt and grow with your business needs.  All this with just a click of a button…

To find out more about our POSH Quixites or measuring your online performance, speak to POSH today. Or text POSH on 07500 037 089.

The post Introducing POSH Quixites appeared first on POSH Agency.

1. Measuring User Intent

No amount of technical SEO will improve organic rankings if your content fails to satisfy the user who lands on your website. So if content is indeed king, how do you know the content you are producing reigns supreme? There are three major metrics you can use to measure content performance and analyse user intent: bounce rate, time on page and pages per session.

High bounce rates could indicate low levels of on-page engagement or poor CTAs. Read more about how to reduce bounce rates on our blog.

A low average time on page could mean that the content on the page is not what the user was looking for. And the number of pages a user visits after landing on a specific page proves that they found what they were looking for and are now making their way further down the conversion funnel.

2. Measuring Organic Traffic and Revenue Growth

It seems simple enough: the more traffic you drive to a website, the greater the chance of someone purchasing whatever you have to offer. Right? Unfortunately measuring organic online performance is never as clear-cut as that. While increased organic traffic indicates greater search visibility, if this does not translate into an increase in sales, you could be visible to all the wrong people. Or worse, you could have a poorly optimised site on your hands. Which means you could be attracting all the right traffic, but your would-be-customers are dropping off somewhere along the conversion funnel. Track where customers are falling off and focus on improving performance on those pages.

In short, the right keywords will drive the right people to your site. The right content will keep them there.

3. Measuring Search Queries Performance

Finally, two other performance metrics to track when measuring online performance are search queries that lead users to your site, and their average position on search engines in Google’s Search Console. This will tell you what search terms are driving traffic to your website, which pages use these terms and where they rank in search results. Which means you will be able to track which pages are performing, which aren’t and which need to be optimised for less competitive keywords.

So there you have it. A few key SEO metrics that reflect revenue growth and prove online value. And the bottom line? While measuring ROI may be easy enough to calculate, measuring online performance rarely is.

To find out more about improving your SEO efforts or measuring your online performance, speak to us today.

The post Measuring Online Performance: The Key To SEO Success appeared first on POSH Agency.

No matter what line of business you are in or what your sales and marketing strategy is, there is only one sure way to ensure SEO success in 2017… listen to your customers. Whether online or offline, listening to your customers’ needs and then finding ways to meet them is sure to drive customer satisfaction (not to mention profits) way up. Just look at retail giant Zara. Their entire business model is designed to deliver what their customers want. Store managers feed back what customers like, what they don’t and what they’re looking for, and Zara responds immediately.

Your SEO strategy shouldn’t be any different. You need to listen to what your customers want. Which means using a keyword planner to find out what they are searching for. Then, you need to create user-centric content that tells your customers that their search is over. They have reached their final online destination and you have everything they could possibly need.

2. Stay On Track

While creating user-centric content is important, it is about as useful as a tea bag at a stag do if users aren’t taking action. Which is why tracking performance and measuring results is so important. If your online users aren’t converting, it doesn’t matter that you ranked first on Google for every keyword or search phrase in your keyword planner.

There are a number of tools you can use to track and measure performance. Google Tag Manager and Google Analytics are great (free) places to start. You can monitor traffic to your website, view on-page performance and track conversions online. You can look at which pages are performing, which pages aren’t and optimise accordingly. You can even do split tests on a change to a specific page or landing page to measure its impact on your conversion rate, before rolling the change out across your website.

3. Idiot Proof Your Website

Finally, the most important thing you can do is make your website idiot proof. No matter how many times we throw around words like user experience, the online journey and customer-centric websites, far too many businesses are still making the same mistakes. Just because you know where your services pages are or how to navigate back to the home page, doesn’t mean your customers do.

Keep your navigation visible on every page – even if it is tucked away in a corner. Make sure every link, button and call to action works on each and every page. Whether in the footer or the main navigation, make sure customers can contact you. And if you have the time and resources, install a live chat to help your customers complete the journey from first click to final checkout. In short, keep it simple and idiot proof to use.

So there you have it. 3 easy ways to win at SEO in 2017. To find out more about SEO, keyword research and user experience, contact us today.

The post 3 Ways To Win At SEO In 2017 appeared first on POSH Agency.