Here’s how we do it. 

POSH creative website design

Every website owner should ask themselves two important questions:

How does my website look?

How does my website perform?

Both are just as important as each other. Whilst your website should look great, it also needs to offer exceptional user experience. It’s true what they say: form follows function. 

Here at Posh Agency based in Scotland we offer creative design on your website, backed up 100% with insights into how it is performing from the minute it goes live. Our data will show you if the site is reaching your sales goals, what people are reading and where tweaks can improve people’s enjoyment of your pages. 

For example, we can analyse traffic to see what customers are looking for, and how easy it is for them to find it. We can then suggest ways of putting your most popular content front and centre, giving customers an easy route to make a purchase. 

We can also let you know where most of your traffic is coming from and work out why. From here, we can advise on ways to increase traffic to you, via for example Instagram, TikTok or offline print. 

Your website is an evolving tool at your disposal. By staying on top of the data, we can make sure it is working for you 24/7.

POSH creative website design & planning

At POSH, all creative site design happens from the ground up. That’s because a little bit of POSH planning goes a long way! Whilst working out what your site will look like, we need to know what you want your site to do. Want to sell online? Have an online booking service? Build a social wall? All of this and more? Then we’ll talk to you and get a solid understanding of what will make this site a success. Together, we’ll agree on a plan of action and keep you informed all the way.

We believe that the best websites are custom built. That’s because this way we can ensure that every line of code is tailored to your business needs. Everything is focused on you and your website vision. And the even better news is if you are on a budget, we can help provide you with a stunning website for less!

Our websites are built on WordPress, giving us a canvas on which we can do pretty much everything. From news sites to booking pages, whatever you are dreaming of we can make it a reality. Your website will be agile, giving you the ability to adapt as business needs change. It will thrive, and we’ll be here to keep it growing. We can monitor your website to make sure it is performing to the highest of standards and requirements.

POSH Communication for bespoke Website Design

Want to talk to us a bit more about how we can help with your website’s creative design and planning? Get in touch with POSH today and we can make sure you get what you need. Our founder, Jenny,  is an expert in all things website planning and design from PPC to SEO (and many other acronyms in between!). Click below to say hello. 

The post Bring some POSH creative website design into your life! appeared first on POSH Agency.

POSH Creative Website Design & Top Hotel Strategies

Our founder, Jenny Mills (nee Arnold), began the POSH Agency Ltd after years, working as a specialist hotel eCommerce manager for big brands such as Hilton and the Macdonald Hotel Group. So if you’re looking for a top hotel digital strategy, she is here to help. She joined forces with her hotel website designer, and sister, Jo, to provide hotel websites and hospitality solutions for BIG growth. And now, over 14 years on, they still work with many of their first clients – and we are happy for you to speak to them to find out why our relationships matter. You see, it’s all about results, returns and relationships to us. Yes, here are POSH our creative teams really care about your busienss.

So, POSH is creative, strategic and all about your online growth! We won’t let your brand stand still. Our Professional Online Solutions for Hospitality are tried and tested, engaged and connected, exciting and energetic. And this can be especially important now, in a post-Covid world, as you rebuild your hospitality business. So, come in, have a chat and let us show you how. 

POSH creative hotel websites

Are you a hotel looking for website design? A self-catering business in need of digital direction? Or a unique accommodation offering, the likes of which nobody has seen before, needing to be found? Whatever you are, you deserve to shine online. We like to take time with our clients to understand what makes them stand out. We are the top SEO agency in Scotland. Everyone does SEO, but not to the level we do! And that’s why our clients do so well, year after year. And that’s why immersing ourselves in your brand and telling your story really counts…

Our hospitality websites are vibrant and classy. Of course, they are all mobile responsive and designed completely around high quilaty SEO and Google Readability scoring. (SEO is Search Engine Optimisation – it’s how we make sure you show up on the front page of your customers’ Google results). 

The POSH Agency creative websites are built to ensure each visitor can navigate easily to the page they want. User experience is an often forgotten element of website design, but it is crucial to your success.

We believe that your website should reflect your personality. This means it could be playful with a cheeky sense of humour, or perhaps you want to promote a more serious and authoritative tone of voice. We’ll always speak to you beforehand and make sure we’re on the same page before a single word is written. Think of us as your marketing team – it’s just that we don’t share the same office.

POSH Agency delivers digital strategies

We’ll help you traverse the often confusing world of online marketing. From advising on Pay Per Click strategies to finding the best places to advertise online, we’ll put you in front of your target market. This could be anything from writing blogs to a YouTube advert or viral content on TikTok.

We care for brands and businesses as if they are our own. We care deeply for your business and work hard to ensure its success. Through making sure you have a great return on investment we can be with you as you grow. It’s a two-way street. We always report back on the latest stats so that we can make intelligent and strategic decisions together. 

Marketing Strategies

We also work to bring you in front of an offline audience too. Print marketing in newspapers and magazines can be one of the most cost-effective ways of getting your brand in front of your potential audience. We have advised companies on the best places to deliver advertising, and we can help with all aspects including the design and delivery. If you want to promote your beautiful hotel rooms or run a competition, then our marketing strategies will take you through the best ways to do so. 

The POSH Agency has helped brands in Glasgow, Edinburgh, Inverness and beyond, ensuring the website, digital and print strategies align perfectly. We can call on the expertise of writers, designers, SEO specialists and digital gurus to ensure your vision is what you see on your website. 

So for POSH communications, POSH marketing and POSH promotion, get in touch today and be POSH with us! The POSH Agency’s creative team are waiting to help transform your brand!

Speak to us

POSH Agency founder Jenny is always on hand to have a chat and listen to what you need from a marketing agency like us. So get in touch today and discover how a POSH creative website design can increase your sales. 

The post POSH Agency – your off-site marketing team appeared first on POSH Agency.

Why is this New Facebook Update Happening?

Fewer people are actively using Facebook. Younger people favour the likes of Instagram and Snapchat. And, Facebook users have complained about an increase in ads and ‘fake news’ dominating their news feeds. Keeping it personal for users, whilst making revenue from advertising is a big challenge. Facebook is always tinkering with its algorithms, striving to get that perfect balance. But, this is one of the more significant updates, with a big announcement made by the CEO.

As the update is rolled out over the next few months, users are likely to see fewer business posts in their news feed. Facebook will give less visibility to website links and videos, and priority to posts that spark conversations and engagement between friends.

So, what can you do to make your Business stand out?

If your business relies heavily on social media marketing, don’t panic! There are a few things you can do to ensure you stay visible on Facebook.

1. Encourage your likers and followers to select ‘see first’ on your page, under the ‘following’ tab. This will ensure that they see more of your posts near the top of their news feeds.
2. Think carefully about what you are posting. It’s better to publish fewer, more engaging posts, that will get people commenting and interacting with each other.
3. Share different types of content. Instead of posting photos, videos and links to your website, try asking engaging questions, creating events and broadcasting live video. All of these things are more interactive and will be given greater visibility.
4. Create a group on a relevant topic and link it to your page. You can also join existing groups to share content. Groups encourage interactions and discussion between members and will be prioritised with the new Facebook update.
5. Consider increasing the amount of paid advertising you do. As organic reach is reduced for business pages, sponsored posts and ads will become an even more important way to stay visible.

Keep your eye on the ball

Social media and digital marketing is a game that is constantly changing. And, good marketers know that embracing change is the only way to grow your business. As the new Facebook update is rolled out, we will get a better understanding of what works and what doesn’t. So, keep using Facebook and your other social channels. Post lots of different types of content and analyse what gets the most engagement for you.

Don’t forget, we are always on hand if you need some specialist help with social media. Check back here for more digital marketing tips and updates and stay ahead of the game. Like POSH Communication on Facebook and select ‘see first’ to make sure you keep seeing our posts.

The post The New Facebook Update – What does it mean for my Business? appeared first on POSH Agency.

Fresh Content Vs. Re-sharing Content

In a world where content is king and duplicate content is a big no no, the idea of re-sharing content goes against the grain. But there is a big difference between creating fresh content and simply re-sharing content. That’s why creating a solid foundation of evergreen content that can be shared again and again should be a key part of any social media strategy. Fresh content is great for a website. Sharing, and re-sharing that content gets your content seen by more and more people. And the more people to engage with your content, the better it is for SEO. So to help you make the most of your content, we’ve put together 3 sure ways to re-use great content.

1. Spruce Up An Old Blog

Let’s face it. A lot happens in the social sphere every day. New content, new ways to engage with fans, and dare we say it, new followers. So writing blog posts that can be used again and again is one of the smartest, time-saving content marketing strategies out there. Simply check your analytics, find an old, popular blog and give it some TLC. Re-write the headline, update the links and images, update content and share it with new followers who wouldn’t have seen it when it was originally published.

2. Repackage Your Content

Spending hours and hours creating great content, only to find out that no one is clicking through to the content itself can be disheartening. That’s where repackaging content comes in. Give old blogs a new focus by rounding up similar blogs based on a theme. For example, “The Best of Christmas in Edinburgh” or “Halloween in the Scottish Highlands”. That way, you can encourage readers to stay longer on your website by housing all the content you’ve created around a certain topic in one place.

3. Avoid Spamming Your Audience

Social organic reach is dwindling. It is a truth universally acknowledged by social media marketers. So the chances of the same fan or follower seeing an old piece of content you shared two years ago is minimal. But if you do re-share old content word-for-word, without updating the content for a new audience, you run the risk of spamming your audience. So if you are going to re-share content, you have to do so responsibly. It is important to vary your content, as well as how you share it on social media. Try using a different image with a new headline. Then test to see which post got the most online engagement.

So there you have it. 3 ways to optimise your content marketing by re-sharing great content. To find out more about content marketing strategies, how to grow organic traffic or increasing social media reach, contact us today.

The post Effective Content Marketing: 3 Ways To Renew, Refresh and Recycle Content appeared first on POSH Agency.

While many businesses invest their time (and money) in social media marketing, few companies are reaping the sizeable rewards. But the ones who are have a few things in common.

They Entertain

Let’s face it. No one logs onto Facebook to shop for the latest doo-dahs and knick-knacks – that’s what Amazon is for. Twitter, Facebook, SnapChat, Pinterest, Instagram and Facebook all serve one primary purpose … to entertain. No matter how serious, posh or seemingly boring a brand or product is, the ones that are lighting up the social stratosphere all adopt a lighter tone on social media. They are unexpectedly funny. They speak to fans on a one-on-one basis. And they use humour to introduce their products and engage with audiences on a more intimate level from behind the scenes. In short, they humanise the brand.

They Customise Content

Snapping a few pics of your business or products from behind the scenes will always be well received. But if you really want to remain socially relevant, you need to leave your fans and followers hungry for more. You need to customise your content to your audience’s wants and needs. Which means you need to know what’s trending, what’s not and how to use it to your brand’s advantage.

They Engage

Arguably the most important thing you can do online is engage with your online audience. Creating and sharing great content without engaging with the online world is a bit like going to a party and dancing by yourself. Whether that means responding to a customer’s comment, “trolling” a certain person or hash tag, or entering into some light banter with a competitor, engaging in with the online world can help you reach a wider audience.

To find out more about building your social media presence through effective, profitable social media marketing, get in touch for a bit of social natter.

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Ruffling a Few Feathers

But when it comes to using Twitter for business, this social platform is a tough nut to crack. Like Facebook, Twitter’s algorithmic timeline update earlier this year. It started prioritising certain tweets over others. This is an attempt to connect users with content Twitter believed to be relevant to them. Since the algorithmic update, we’ve found Twitter engagement take a nosedive. And no matter how good of an idea it was (so good in fact, Facebook is looking at trialling it too), being told “what you missed” on your Twitter timeline just isn’t in keeping with the essence of Twitter. In other words, real-time conversations happing in the moment all over the world.

But a hard-to-predict timeline isn’t the only thing giving social media marketers sleepless nights. Failing to attract new users, the platform is barely growing and investors are starting to panic. As market share and user growth slows, the platform is paving the way for other real-time social media platforms like Snapchat and Instagram to gain ground. In short, Twitter is making us nervous. Continuous Twitter community outreach and engagement with other users is vital. Without it, growing and keeping your Twitter following organically isn’t easy.

What The Tweet?

So why do we still bother? Should we still be using Twitter for business? At the end of the day Twitter is still the best platform to engage with people during an event (for now at least).

Whether it’s something big like #RIO2016, or something small and specific to your company like #OfficeAntics, trending hashtags make it easy for anyone to join in the conversation.

Twitter Cards allow marketers to create media rich tweets, and provide valuable links back to your company’s website. Its paid advertising capabilities hold a striking resemblance to Facebook’s. And a surprisingly easy to use dashboard (TweetDeck) allows you to manage multiple accounts with ease. All in all, Twitter is trying really hard to keep up to Facebook. And if you have enough time and money to invest in creating trending content, it’s a goldmine.

So we wouldn’t recommend abandoning Twitter just yet. But it is definitely a platform to keep your eye on.

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