It’s probably why I always get asked what my average day looks like. So, let’s break it down to give you a better idea of what SEO copywriting really is and the reality behind the pages you read online.

The Start of My Day as An SEO Copywriter

I start by checking my to-do list to understand what needs doing and when. After replying to some emails and feeling pretty darn productive, I move on to one of the most important tasks of my working day, making a coffee.

Task One: Keyword Research

Keyword research is the backbone of search engine optimisation, so, coffee in hand, I start researching keywords for a batch of new blogs and service pages. I pray that I find terms with high volume and low difficulty that match the hilarious blog ideas I’ve come up with.

No luck, and I settle for a different angle on practically every piece. I’ll make them work.

Task Two: Actual SEO Copywriting

I add placeholders to the pages and blogs before I start, writing things like “CTA here, obviously” and “secondary keyword here, dur”. I make sure the H1 and first paragraph have that hallowed primary keyword included, and that my other headings are in place and ready to rock.

Then, I get to writing.

Obviously, I get carried away because I’m now suddenly very invested in what I’m writing, which is the different kinds of pressure washing services available in the UK.

I switch my focus to a milk frother blog, and find myself adding one to my cart. I don’t need a milk frother, but I suppose that’s the strength of compelling SEO copywriting, and the reason an SEO copywriter is a job in the first place?

I get another coffee.

Task Three: SEO Copywriter-Themed Existential Dread

Next, I start to disengage from reality because the best products might not be the best products, but simply have the best SEO. Are we all being fooled? Am I part of the problem?

This puts me into a bit of a spin, so I go out for lunch.

Lunch as An SEO Copywriter

I get into conversation with the waiter about what I do for a living. After failing to explain what an SEO copywriter is, I go with something along the lines of “I write websites so people can see them on Google” to a blank look.

Foolishly, I ask what he does for work, and he looks around, says “this”, and walks away. He doesn’t make small talk when he returns with my food.

Afternoon Task One: Competitor Research

I think about the lunch encounter a thousand times. Then, I start some competitor research for one of the blog articles I’m writing.

I find a ranking article and immediately judge their H1 tags, feeling smug. I then realise that I’ve written a similar article, which theirs is ranking higher for.

Audit time, but first, another coffee.

Afternoon Task Two: Write an SEO Optimised Service Page

Audit complete, I go back to my trusty to-do list and tackle a service page. I get into the groove with a clean structure, on-point metadata, and well-distributed keywords, and it even sounds like a person wrote it.

Because a person did write it. It was me.

I get way too into the writing and abandon my structure. I remember that people want a step-by-step guide built around search intent, not for me to run off on a tangent about the etymology of a verb I find interesting.

I re-focus and get a 90% ready draft completed. Job’s a good ‘en.

Afternoon Task Three: Optimise an Old Blog Post

Using the data from the audit, I refresh the old blog post so it can rank well with the Google overlords. This means doing all that good stuff: strategic edits using new terms, metadata rewrites, and deleting that one sentence that made me die inside on re-reading.

I then add internal links and polish off the blog with some good, royalty-free imagery and fantastic alt text. I’m as specific as possible, rather than writing something like “man smiling”.

Afternoon Task Four: Polish Off the Projects and Get Ready to Send

Time to get everything ready to send, which means loads of unnecessary final touches.

These include:

• Rewriting a headline 12 times and realising SEO copywriting is mostly arguing with yourself.
• Making another coffee, and noticing I didn’t drink my last one. Accidental cold brew, anyone?
• Spending 20 minutes coming up with a fun CTA for a blog, just to remember the client wanted me to write “the usual contact details” instead.
• Writing an email “briefly” explaining what I did for each page, which takes an hour.

Afternoon Task Five: Procrastinate

I need a fresh headspace before I click send, so I scroll through Google SERPs as if it’s Instagram. Nice featured snippet! I think to myself. I cringe.

The Final Task of The Day: Fire Off The Docs

Save the document. Attach to an email. Re-read and find two spelling errors. Edit and re-attach. Go back and remove the daft CTA I thought was cool at the time. Send to the client.

Rinse and repeat for every project I’ve done today.

The End of My Day as An SEO Copywriter

Close the laptop and hunt for the cat. The cat will make everything okay.

The post A Day In The Life Of An SEO Copywriter appeared first on POSH Agency.

Pros of ChatGPT

AI has become more sophisticated in its writing. It is able to knock up a 500 or 1,000 word blog in a matter of seconds. And, it’s free. You can sit at your desk and within five minutes have a fully written blog using any keywords you would like and upload it with a couple of images and boom, job done. And yes, AI can even generate the images for you, saving you even more time and money. 

Multiply that over the course of a day and you could be churning out thousands of words, very easily, without the need to do any research, editing or understanding of the topic yourself. For only a few pounds, you could probably find someone on Fiverr to do it for you whilst you enjoy a round of golf or some time in front of the TV. This will result in a consistent publishing schedule that will ensure your website is constantly refreshed with new content – a key aspect of being Google-friendly. 

ChatGPT can also create a variety of content types on a whim. From a funny blog post to a serious article, or from a LinkedIn post to Memorandum of Understanding, AI is versatile. Of course, it’s not just the finished product it produces. It can deliver outline strategies, article structures and even talk ideas out with you. Sometimes it feels like there’s nothing it can’t do!

Cons of ChatGPT

So we’ve established that AI can generate significant amounts of various content in very little time. However, it means if you’re doing that, then so are millions of people all over the world. Everyone is using the same regurgitated content on their sites and ultimately not producing anything new. How can you stand out? And what will make Google put you at the top of its organic search results over a competitor doing exactly the same?

Furthermore, it might even be making stuff up! “Hallucination” is a real problem where AI gets a bit confused and starts to make things up. If that’s then posted online, then other AI could pick it up, eventually spreading a load of nonsense. This will not reflect well on you or your business, and you will quickly lose the trust of your customers and Google. 

Without human oversight, ChatGPT productions can result in poorly written, poorly researched and sub-standard work. Online users are quickly becoming able to pick up on what was ‘written by a robot’, and may feel that ultimately if you can’t be bothered putting the time into your web content, why should they put in the time reading it? The same applies to Google – it much prefers text written by a human (and yes, it’s very good at detecting when it isn’t). 

For best results, use Human Intelligence!

Using ChatGPT for SEO has its place in digital marketing. However, it can’t do it on its own and needs a human  to make it useful. Whether that’s re-writing or proofreading, a person needs to see and be able to make any changes in advance of publication. Best of all, however, is a researched article or blog with accurate information and, if possible, some unique local insight to a place or activity that adds depth and simply doesn’t exist elsewhere online. Only people can do this – and POSH does it the best! That’s some of us up there, ready to get to work for you. Get in touch with us for more information on working together and helping you grow online. 

The post Using ChatGPT for SEO: pros and cons appeared first on POSH Agency.

A strategy-first approach to digital

There’s no point rushing into digital. In fact, the opposite is usually best. We will take time with you, one-on-one, to study you, your business and, importantly, your customer base. There’s no point advertising on Instagram if your target audience is on Tik-Tok. We’ll work out where your potential clients are, and only then will we began planning out the best ways to attract them.

We have many years of experience dealing with a range of clients, primarily in the hospitality arena. This means we already come equipped with background knowledge of what works, what is a waste of money and what is best for different types of business. 

Here’s a free tip – if you are looking to grow your business online, then organically developing your website takes time, but reaps rewards. You will need a digital strategy to make sure everything is in place before you start, and we’ll work with you to develop a personalised approach to encourage the growth you expect.

Creative thinking every step of the way

If you are looking for a refreshed, modern website, then POSH will do it all. We’ll design an eye-catching, mobile friendly site and complete it with SEO-optimised content with the aim for it to rank highly on Google searches. 

We’ll source images, and make sure the user journey is optimal. We can write engaging blogs to keep your website active and attract brand new customers, setting you up as a reliable and useful site. And we’ll do all of this creatively, engaging your audience from page 1. 

Scottish based, global reach

Headquartered in Scotland, we have a global outlook with clients across the country, whose customers come from all over the world. So if you are targeting local anglers to stay at your small lodge, or American tourists to use your hotel as a golfing base, we’ve got the background and strategies to help you target them. And everything in between, of course!

Happy customers

We’ve worked with so many happy customers in the past and their success is what keeps us going! Here are some testimonials from them. So if you’d like to POSH-up, get in touch with Jenny, founder of the best digital marketing agency in Scotland and let us develop your website, write your blogs and help you with your digital journey. 

The post POSH – the best digital marketing agency in Scotland appeared first on POSH Agency.

Where to start marketing?

Marketing a small business is hard. Seeing it thrive is infinitely harder, but here we are, 16 years later and POSH is still leading the way in developing eye-catching, SEO optimised websites for businesses across the country. 

Over the years, the strategies, tools, and approaches in digital marketing have undergone significant transformations. Social media has changed how we promote ourselves and our clients’ work, developing a new way of talking which simply didn’t exist 10 or 15 years ago.  In this blog post, we’ll delve into the top 3 lessons we have learned about marketing for small businesses and how these insights have shaped the way we approach every new commission today.

1. Embrace Digitalisation

Marketing used to be TV and newspaper led. Not any more. The rise of the digital era has revolutionised marketing for small businesses. It meant we could stand shoulder-to shoulder on the same platforms as the largest businesses like Coke, Apple and Disney. We could place adverts in places we knew our customers would be, and track how successful these ads were. Using Facebook, Instagram and TikTok has been crucial to allow small businesses to be heard above large corporations.

Find out more about our digital marketing services here.

Key lesson: Embrace change. Nothing stays the same for long, and if you aren’t at the forefront of new ways of doing things, you will be left behind playing catchup. 

2. Listen

No matter how big or small businesses are, you are always going to be dealing with a person. Whether that’s on the other end of the phone, over Teams or in person, you need to be able to make a connection. The best way to do this is to listen to what is being said, and ask questions.

Small businesses thrive on word of mouth, and this involves listening to customer feedback. When a customer gets great service, they are often keen to share this with their friends and family. This is the sort of marketing that money can’t buy! By being personable with everyone and listening to their needs, we can help ensure our business is the sort they will recommend.

Key lesson: When we listen, we can begin to see opportunities for marketing and business growth.

3. Content marketing drives results

There was a time when writing an online blog was seen as a hobby, like writing a diary. Today, blogs are a cornerstone of the web, and content marketing is crucial in pushing websites in front of the right set of eyes. 

Content marketing such as blog posts, videos, or social media content, providing valuable and relevant information to a target audience. It sets you up as a position of authority, making potential customers trust you which, in turn, increases the likelihood that they will buy from you. Good content also engages in search engine optimisation, which makes your search results appear high when someone Googles what you do. 

Find out more about our search engine optimisation services here.

Key lesson: Provide accessible, regular and relevant content to encourage new visitors to your site.

This time next year, Rodney…

We’ve learned plenty of lessons growing POSH and how to market a small business. But these three stand head and shoulders above the rest as being the basis for developing a successful enterprise. Embrace change, listen to clients and create worthwhile content. As an online marketing agency, by continuing following those lessons, we look forward to continue our growth for many more years to come. If you’d like to join us and hear more about how we can market your small business, get in touch with Jenny today.

The post How to market a small business appeared first on POSH Agency.

SERP (Search Engine Results Page)

SERP refers to the page displayed by search engines in response to a user’s query. Understanding SERP features such as featured snippets, knowledge panels, and local packs is crucial for optimising website content. This will help you to appear prominently in search results. By understanding how to get content onto a potential customer’s SERP, you can aim to increase sales. 

SEO (Search Engine Optimisation)

SEO is the practice of optimising your website content to rank higher in SERPs (see, you’re already getting the hang of this jargon!). One way to help with this is to use keywords – these are the phrases that people use to search online. By incorporating them in useful content, you can encourage more people to visit your site and attract more organic traffic from search engines like Google.

We’ve spoken at length before at SEO and the basics always remain the same. If you create high-quality copy that is focused on your business – and provide it consistently – then you are over halfway to ensuring you’ll get good search results. If you would like help providing timely content for your website to help with SEO, then just give us at POSH a shout.

PPC (Pay-Per-Click)

PPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s found on Google Ads and Facebook Ads. PPC allows users to create targeted campaigns to promote their content and drive traffic to their websites. By bidding on keywords and demographics, digital marketers can reach their target audience effectively and track the performance of their ads in real-time. It is a good way to advertise as you only pay each time your advert is clicked on, as opposed to every time someone simply views your advert. This means that you only pay for times a potential customer clicks on your advert.

CTA (Call to Action)

A CTA is a prompt that encourages readers to take a specific action. This could be subscribing to a newsletter, downloading a resource, or making a purchase. It’s vital to include clear and compelling CTAs on your website. Content like blog posts can help drive conversions and engage your audience. Whether it’s a clickable button, an image or a text link, CTAs should be strategically placed throughout your blog to guide readers towards desired actions. For example, do you want your web visitors to book a stay at your hotel? Then ensure you have clear “Book Now” buttons on your site, especially at the end of blogs which tell them about your wonderful accommodation. Parliament House Hotel in Edinburgh has excellent CTAs throughout their site.

And if you want blog readers to find out more about you, then direct them to an about us page like this!

ROI (Return on Investment)

ROI measures the effectiveness of your digital marketing efforts. It compares the cost of investment to the resulting benefits or revenue generated. For websites, ROI can be tracked through various metrics such as website traffic, engagement rates, lead generation, and ultimately, conversion rates. By analysing ROI metrics, we can evaluate the success of digital marketing campaigns. This can help direct future strategies. Here at POSH we can do this analysing for you. Our keen eye, educated through hundreds of hours of studying spreadsheets, will be sure to help you get a solid ROI.

Bounce Rate

Bounce rate tells us the percentage of visitors who land on one webpage but then leave without interacting further. A high bounce rate is often a bad thing, especially for those in the hospitality profession. That’s because it means there’s a good chance that the user did not get what they wanted form your site, and so went to another one instead. If you are looking to bring customers to your business, you usually want to attract and keep them on your page until they purchase goods or services. Want to bring your bounce rate down and sales up? Speak to us at POSH and we can help.

In conclusion, understanding these types of phrases is only the beginning. Mastering the art of digital marketing is a long process, so why not let us join you on your journey and we can help your website really shine? Get in touch with Jenny today. 

The post Decoding Digital Marketing: Essential Terms To Know appeared first on POSH Agency.

We’ve put together 11 top tips to consider when planning your design. They are all key elements to ensure the success of your site, and are something to discuss with your designer. 

1. Great user experience

A good website is one where users can easily find the information they are looking for. This means having a clear button to your booking page, information on your rooms and rates and any special offers you may have.

Your potential guests will have hundreds of hotel or restaurant options to choose from and if they can’t find what they need within a few seconds, they will simply go to a competitor’s website instead. For example – how easy is it to check availability on Eagle Brae’s website?

2. Responsive design

Not everyone is using your website on a Windows desktop or iPhone. There are many different screen sizes available, including Androids phones, tablets and laptops. Make sure your website can adapt to any screen your potential customer may be using.

3. High quality images

People look at images first on websites, so you need to make sure they are high quality in order to draw them in further. We can arrange for a professional photographer to make your hospitality business stand out online. For example, look at the stunning photography of the lodges at Loch Lomond Waterfront.

4. Compelling content

Before anyone spends money online, they like to ensure they are spending it wisely. You can help in this decision by providing quality content about your business, including pages about your rooms or food, and even blogs on daily life in your area. Adding a bit of personality to your writing can really help you engage with potential customers online, further encouraging them to book. For example, Mackays Hotel in Wick sits on the shortest street in the world, and they use this to engage guests. Do you have anything unique that can hook in an audience?

5. Online booking

Whilst some people do still prefer to book over the phone, online booking is preferred by many. This means customers can see all available dates and even change their dates themselves without needing to call. You are also able to get an overview of all availability for the coming months.

6. Encourage reviews

Ask previous customers to leave reviews. This can help future customers decide to book with you. You may decide to host reviews externally on your social media, like Kingsmills Hotel.

7. Interactive features

Virtual tours of rooms or a chat assistant can help people decide to book. This is because you are immediately engaging with them and building a connection. An excellent example of both of these features can be found at Ness Walk in Inverness.

8. Loading Speed

Fast loading times are crucial for retaining visitors and improving SEO rankings. If your site is too slow to load, then people will simply click away and look at the next hit on their Google search results. We can help you optimise your website pages.

9. Consistent Branding

Each page of your site should be consistent in branding and tone of voice. Pages should feel a part of the same family, just like here on our own website!

10. Accessibility

It’s vital to ensure your website is accessible to all potential customers, including those who use page readers. We can do this by making sure your site uses alt text and readable font sizes.

11. Security

Finally, when dealing with people’s payment details, it’s important to factor in site security to keep them safe. We can help you decide what is best for your needs.

By incorporating these elements you can ensure the best hospitality design for your website. If you’d like to discuss any of this further, or would like to work with us on your project, just get in touch!

The post The best hospitality website design appeared first on POSH Agency.

As 2023 draws to a close, we’ve seen many changes and developments in the Scottish hospitality industry over the year. Hospitality trends we have noticed include a rise in the need for digital marketing strategies to get businesses seen online, a rise in the number of people working whilst abroad and a definite increase in the number of people looking for eco holidays.

Here’s a rundown of what we’ve seen – and where we think 2024 will take us.

Travelling is happening again

After lockdowns and restrictions, we’re delighted that 2023 saw people travel in huge numbers around the world and here to Scotland. We saw a large rise in travellers from the USA as well as from across Europe. European travel had been weak since Brexit, but people are starting to come back to the UK from all across the continent again. 

One of the most interesting changes since COVID has been the rise in working travellers on ‘workations’. This is where people with remote jobs have realised that they don’t have to work from their kitchen or bedroom – they could do it from a beach or in a bar like at Kingsmills Hotel! Hotels and guest accommodation have similarly realised that to cater to this emerging market, they need to ensure their Wi-Fi is as fast as possible and accessible throughout their grounds. Additionally, guests like to find places to work where they can engage in online meetings without disturbing others. So locations that offer rooms to hire by the hour with screens and power sources are proving popular with this type of traveller. 

With remote working here to stay, ensuring your accommodation and services are appealing to these digital nomads is a good investment for the future.

The eco-travel market is on the rise

Furthermore, eco-travelling has come up the ranks in 2023. We’ve noticed that when faced with two similar holiday options, travellers will often choose the more expensive if it is eco friendly. This means it might be a location which is environmentally conscious, or offers carbon offsets. By pushing the environmental aspects of a venue – perhaps by not wasting unused food as seen at events at Venachar Lochside – businesses can increase their appeal to eco travellers. We can see this trend increasing over 2024 and beyond.

Make sure you have a digital marketing strategy

Long gone are the days when you could simply set up a website and expect customers to come pouring in. If you want to be seen online today, you need a digital strategy including SEO and marketing and 2023 has continued to prove that point. 

We continue to see a lot of traffic come from social media websites, so a strong presence on platforms like Facebook continue to be vital. A great example is Eagle Brae. Their social presence is more about the experience and getting potential customers to imagine how wonderful it would be to stay there. Whilst they still promote last minute breaks, it isn’t a hard sell because they have a high quality offer they know people will want. 

Having websites which are fully SEO optimised is also crucial. SEO or search engine optimisation is a way to construct a site so that search engines such as Google can easily find them and understand what your site is about. This means it can reliably deliver your site in search results to customers looking for your service. It’s no longer about ‘keyword stuffing’, but rather making sure your site is authoritative, up to date and relevant. By understanding the types of searches people do in your niche (for example caravan holidays, hot tub breaks, luxury event space etc), it’s possible to create pages to meet that need and so make yourself visible to a new audience. Stuckgowan Estates is a great example of a five-star accommodation experience which runs a beautifully SEO optimised website. 

Highlight free things to do

Even although people are going on holiday again, and are often willing to pay a little extra to make sure their hotel or self-catering meets their needs, people are still conscious of their overall budget. The cost of living will still be tight throughout 2024.

What we’ve found is that free things to do near an area can be a deciding factor when it comes to deciding on where to stay. We urge our clients to consider this when working on their websites. It could be anything from wild swimming in a loch to where to buy food for a picnic. Loch Lomond Waterfront have particularly embraced this strategy by highlighting the many free things to do around the area, and they are reaping the rewards. Offering itineraries for free days out is a slam dunk when it comes to high performing blogs. 

Open bookings in advance

People are planning their holidays much further in advance now than ever before, which means accommodations need to open up their bookings well into the future. 

It may be because people want to spread the cost for their holidays over a longer period, but we are finding that holiday bookings are coming in for up to a year or even two in advance. This means, as of 2023, we advise clients to open their bookings up to the end of 2025. Rates for Christmas and new year breaks need to be live at least six months before the season, and the same goes for Valentines Day offers, spring beaks and half term holidays. 

January is by far the biggest month of the year for bookings. By the end of December, websites need to have their last minute deals ready for 2024, as well as looking ahead to 2025 stays. 

Looking forward to another amazing year

2023 has been a fantastic year for our clients, and we hope to make 2024 even better! If you are looking for a marketing agency which specialises in hospitality digital marketing, then we would love to chat about helping you get to the next level. 

The post Scottish hospitality trends in 2023 appeared first on POSH Agency.

There are two main aspects of website design: UI and UX. UI stands for the user interface and refers to the screens, buttons, and toggles. Predominantly visual elements. Whereas UX stands for user experience, and refers to the interaction that visitors have with the website. UI has been the focus of many websites and apps for a long time. But in order to succeed, a website needs to have good UX and UI design. Here at POSH, we know how important user experience design is to websites, and we have a skilled team that works to help companies to perfect their website with excellent UX design.

What exactly is web UX design?

Web UX design considers every single element that will shape a visitor’s experience when visiting a website. It considers how each element will make the visitor feel. It aims to make the website easy to use, efficient, fast, relevant, and pleasant to use. The goal of a good UX designer is to ensure that each visitor leaves the webpage as satisfied as possible.

How does user experience design work?

Using product development, strategy, market research and design knowledge, user experience designers aim for an intelligent, seamless experience for the user. They allow businesses to better meet their online customers’ expectations and needs.

Generally speaking, web UX design is done in five stages. These stages include:

• Research and understanding
• Prototyping and wireframing
• Testing
• Launching
• Iterating

Research

In the first stage, UX designers will do user research, market research and historical analysis. This is done in order to understand the market and what your competitors are doing. The designers will map out the goals, as user personas, and explore previous iterations of the website. All of this research allows designers to set a clear path for the website’s design.

Prototype

The web UX design team will then create a prototype and wireframe. This outlines how the website will work. Much like a building blueprint. Usually, the prototype will be used to get feedback so that the team can hone the UX even further.

Testing

After that, testing can begin. A series of tests will be run to identify any existing or potential issues that may damage the user experience. The goal is for the web UX designers to spot anything that may be confusing, slow, or not worth further development.

Iteration

The new pages can then be launched, although often in stages. Any issues from testing can be fixed, and a soft launch or beta launch can be done for additional feedback if necessary. After the launch, the web UX design team will work on iteration, where they continue testing their work and researching ways to improve it. UX design is never just ‘done’ – it can always be improved!

Can UX design really improve your website?

It makes sense that UI can impact your website’s performance, but can UX really help to improve your website? Is it important?

The answer is yes. Web UX design is really important, and a great way to improve your website’s performance. The long-term effects of good UX are:

Improved reputation

Word-of-mouth marketing can be paramount in achieving more traffic when it comes to running a business. Whether you’re running a hotel website or an e-commerce site, the happier your visitors are when they use your webpage, the more likely they are to recommend it to their friends.

Someone who is kept waiting at loading pages. Or who stumbles across random, ill-thought-out pages when trying to navigate a web page is unlikely to praise the site to their colleagues or friends. When a page loads seamlessly, and navigation is easy and effortless, people are likely to be much happier!

A better reputation directly correlates to better traffic. Reputation is essentially free advertising, so it’s important to make the most of it!

Improved visitor loyalty

When visitors to your page know that they can trust your website to work time and time again, they are likely to return. By improving your web UX design, you can improve customer loyalty, and build a community of customers who visit your web page time and time again.

Obviously, customers prefer a website with good UX design. 66% of people are even willing to pay for a better experience. And 86% of customers would also say that the experience on a web page matters just as much as the services it hosts!

Improved conversions and ROI

Having improved reputation and loyalty, it makes sense that improved ROI conversions would follow. This is perhaps the most important effect of user experience design. So ensuring great UX design is a no-brainer.

In fact, studies have shown that good web UX design can increase conversion rates by as much as 200%. And can help a website to reach a conversion rate as high as 400%! A recent study has shown that every $1 invested into UX earns $100, a 9,900% ROI.

Where to start with UX design?

If this all sounds brilliant, but you don’t know where to begin with your website’s journey into the world of UX design, you’re in luck. At POSH, we have a wonderful team of UX designers who can help you to take your website to the next level. Give us a call to see what we can do for your site and user experience.

The post What is UX Design . . . appeared first on POSH Agency.

Glasgow is a bright, beautiful and booming city. With so many new businesses forming and existing companies growing, it’s a great time to think about how well your website is performing. Our POSH team have local knowledge of the area and our clients love that we can talk to them about how promoting the city can help develop their own business. Posh’s SEO services in Glasgow are one way to do just that.

SEO company in Glasgow

Search engine optimisation or SEO is all about making sure Google can read your website, understand what you do and serve up this information to those searching for it. A well optimised website means Google can trust that the information it offers to its customers is accurate and relevant. Our job is to make sure this happens and that you are at the top of the list. After all, have you ever searched on the second, third or fourth page of Google search results? No, neither have we.

Some companies want to target local people whilst others aim for tourists from across the world. There is so much opportunity in Glasgow that deciding on the best strategy can be difficult. This is where we come in and can help you find focus. By doing so, we can make sure your site targets your potential customers, increasing your online visibility. 

SEO is a long game and takes time to rise in the rankings. By working together in partnership with you, we can ensure we grow your site and enhance your SEO over time. 

Web design Glasgow

We use WordPress to design our websites. This is a creative tool which lets us create original and bespoke websites. Need an online shop? You’ve got it. Want to have a hotel booking system integrated? No problem. Whatever you need, we’ll find a way, and make sure users can navigate around it easily.

Our websites are all responsive and mobile friendly.  From mobiles to tablets to gaming PCs, your website is going to look fantastic on them all. 

SEO in Glasgow

If you’d like to find out a bit more about us, you can read more about our services here. When you are ready, get in touch online or give our friendly POSH team a call on 0141 278 6702

The post POSH SEO services in Glasgow appeared first on POSH Agency.

Based in Scotland, our outpost in Edinburgh means we can feel the pulse of the city. This helps us to connect with the needs of our clients and their customers. By feeding in our local knowledge, we can create bespoke websites which will rank highly on Google search results. This is thanks to our proven SEO digital strategies. Our skills at website design in Edinburgh go hand in hand with our search engine optimisation knowledge. As such, we will create a powerful online marketing tool for your business.

So whether you want to capitalise (sorry) on Edinburgh’s historic architecture, promote the range of tourist attractions like Edinburgh Castle, the Royal Mile or Arthur’s Seat or even develop your site into a thought leader in finance and the economy, we are quite literally here to help in Edinburgh.

Search engine optimisation in Edinburgh

Search engine optimisation (SEO) is a way in which we can let Google know what your website is about. This way, it can serve up your pages to its customers who are interested in doing business with you. A website with optimised SEO will regularly appear towards the top or organic search results.

Additionally, we can write engaging blogs for you. Blogs ensure your website is consistently updated with new and relevant content about your business. This way, you can connect with your potential customers a bit more and build trust.

Upgrade your existing site’s SEO with POSH

If you already have a website and are looking for it to be upgraded into one which has been optimised for search engines, then we can help. We will go through your pages and analyse the on-screen text, as well as how the site is coded. This way, we can improve your SEO. This will enhance your position on Google search results. 

WordPress web design Edinburgh

WordPress is a powerful web design tool. This is why here at POSH we use it to create your bespoke site. Throughout the design process, we will work with you as a partner to ensure everything is exactly how you want. Our high standards mean that we ensure every aspect of your website has the user in mind to ensure they can understand your business, and how they can buy from you. So as a result, you know you are going to get an original, built-from-scratch website which is exactly how you imagined it would look.

Our websites are all mobile friendly. They look just as great on an iPhone, iPad and Samsung mobiles as they do on a top of the range PC. Therefore wherever your target audience are, your website will look perfect.

SEO and website design in Edinburgh

If you’d like to find out a bit more about us, then you can read more about our services here. When you are ready, get in touch online. We are a marketing and SEO agency in Edinburgh so you can also give our friendly POSH team a call on 0131 215 1306. 

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So how do you make sure Google knows who you are and what you do?

The basics of search engine optimisation

Here’s something not many people know. When you are searching on Google, you’re not actually doing a live search of the web. Instead, you are looking through Google’s archive of the internet. This is why changes made to websites do not tend to show up straight away on search result pages. 

So what is Google doing when it trawls the web and comes across your beautifully designed hotel website created by POSH Agency? Well, one of the first things it does is try to work out what the website is about. It does this by checking your keywords. These are words and phrases that help describe what a particular page is writing about. So for example, if you are a cruise company offering holidays around Scotland, then chances are you are using words and phrases like “Scottish cruises” and “cruise holidays in Scotland” quite a lot. Google will pick up on that and understand what you are about. Making sure Google knows what you are offering is key to ensuring your site is served up to the correct audience.

It will also take cues from the alt text on your page images. Alt text was originally used for those using the internet with screen readers to understand what the images were portraying. They now also offer the chance to tell Google what they are too, and further clarifying what the page is about.

And this is the basics of website SEO – to make sure you are using keywords that are relevant to your page, and are phrases that people are searching for. 

How do we optimise your website?

Long gone are the days when websites could just cram a load of keywords at the bottom of a page and expect to be found on search engines. Now, context is key and care needs to be taken to use keywords that are being used to search by customers on Google. A good way of doing this is to write blogs (like this one!) that keeps your website up to date and relevant.

Good hotel SEO practice also means assessing what keywords will work, and which ones are too popular. So for example, let’s say you are a new independent hotel setting up in Glasgow. Using the keywords “Glasgow hotels” would seem like a good idea, and indeed should be on your website. But there are around 15,000 searches using these keywords each month. Chances are the larger and more established hotel chains in Glasgow will be using the keywords (they may even be paying to use them) and so Google will send most customers there instead of to you.

That’s where POSH Agency can really help your business grow and your hotel prosper. We can identify lesser-used but more specific keywords and phrases to lead people to your door. We’ll look at your hotel’s USP and work out what the selling points are. Then we’ll discover searched-for keywords that people are using that relate to that. 

Our SEO makes sure you are seen by the right people.

POSH Agency and your website SEO

If you are setting up a new hotel business, or are looking for a change in your digital management, then get in touch with POSH Agency today. We are experts in the Scottish hospitality industry and in how best to promote you using hotel SEO and a range of other techniques. Give us a call or email today to start chatting!

The post How to make sure your hotel SEO is working for you appeared first on POSH Agency.

That’s where we come in. Here at POSH Agency in Scotland, we have years of experience working with hotels to make sure their site works for them and their guests. 

Best hotel website designs

We believe a successful hotel website has to look good. It also needs to be easy for users to use and book their stay. We have plenty of hotel website ideas but the most important thing is to speak to you about what you want your site to say about your accommodation offering. Are you appealing to young backpackers? Older retired guests? Or families on holiday with their dogs? 

At POSH Agency, we always take the time to get to know our clients and gain a thorough understanding of what they want their website to like, and what they want it to do. Of course, we have plenty of ideas, insights and suggestions gleaned from years of creating the best hotel websites to add to these discussions. Whether you have a firm vision of the end product or are just tentatively looking at creating or updating your current pages, we’d love to get involved. 

Create perfect copy

No website is complete without copy, and we can fill your site with perfect written text that will get you seen by Google and in front of your target customers. We’ll agree on a tone of voice to use. This means that if you would like a stately, authoritative website, you’ll get it. Similarly, if you are looking for a website that is cheeky and funny, our copywriters can do that too and anything in between. 

We’ll create everything from your home page to offer pages. In order to further encourage people to find and stay on your site, we can create regular blogs. These can talk about the local area and offer your site visitors reasons to stay at your hotel whilst exploring the region, including wildlife, shopping and outdoor activities. 

Furthermore, if you would like us to take on social media management of your pages, we can ensure that new pages are promoted at the best times to get them in front of as wide an audience as possible. 

How can we help to bring your hotel website to life? 

Sometimes the best way to explain how we can help you is to show how we have helped others. 

We recently undertook a website revamp with long-term clients Parliament House Hotel in Edinburgh. Sat at the foot of Princes Street, this affordable hotel has many unique offerings to highlight including breakfast served in an historic bothy, and a useable Victorian-era elevator. We updated their site with beautiful images and information on all aspects of the hotel that a guest could need. We also incorporated an Edinburgh Guide so that guests can discover all about Edinburgh and the Lothians without needing to leave the website. Regular blogging is also great for SEO purposes. 

We are also the agency behind one of Inverness’ newest five-star hotels, Ness Walk. The website for this luxurious hotel has many useful features, including a ‘Book Now’ button that never leaves your sight and an online personal assistant feature to give people live and interactive help whilst browsing. 

So how can we help you? Just click on the contact us button below and let’s find out together by choosing POSH Agency as your hotel website developer. 

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