<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>About Us Archives - POSH Agency</title>
	<atom:link href="https://poshagency.com/tag/about-us/feed/" rel="self" type="application/rss+xml" />
	<link>http://poshagency.com/tag/about-us/</link>
	<description></description>
	<lastBuildDate>Tue, 12 Aug 2025 10:31:55 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	
	<item>
		<title>Using ChatGPT for SEO: pros and cons</title>
		<link>https://poshagency.com/blog/using-chatgpt-for-seo/</link>
					<comments>https://poshagency.com/blog/using-chatgpt-for-seo/#respond</comments>
		
		<dc:creator><![CDATA[P0shAdmin]]></dc:creator>
		<pubDate>Tue, 24 Jun 2025 16:00:20 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[About Us]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[website design]]></category>
		<guid isPermaLink="false">https://poshagency.com/blog//</guid>

					<description><![CDATA[<p>As we write this in the middle of 2025, the rise of ChatGPT and other AI tools seems only to be accelerating. As with any new technology, there are concerns about what this means for the future of websites and their content.</p>
<p>The post <a href="https://poshagency.com/blog/using-chatgpt-for-seo/">Using ChatGPT for SEO: pros and cons</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>As we write this in the middle of 2025, the rise of ChatGPT and other AI tools seems only to be accelerating. As with any new technology, there are concerns about what this means for the future of websites and their content. There’s plenty to say, but for now let’s focus on one particular and important aspect of digital marketing &#8211; search engine optimisation (SEO). We’ve spoken at length about the <a href="https://poshagency.com/blog/seo-content-writer/">importance of SEO</a> on websites, and it’s something we focus on with all our clients. Making your website readable and easily understood is key to attracting, keeping and converting visitors. It’s how you get found on Google, which is a key metric for all businesses with an online presence. But what are the pros and cons of using ChatGPT for SEO?</p>



<h2 class="wp-block-heading">Pros of ChatGPT</h2>



<p>AI has become more sophisticated in its writing.  It is able to knock up a 500 or 1,000 word blog in a matter of seconds. And, it’s free. You can sit at your desk and within five minutes have a fully written blog using any keywords you would like and upload it with a couple of images and boom, job done. And yes, AI can even generate the images for you, saving you even more time and money.&nbsp;</p>



<p>Multiply that over the course of a day and you could be churning out thousands of words, very easily, without the need to do any research, editing or understanding of the topic yourself. For only a few pounds, you could probably find someone on Fiverr to do it for you whilst you enjoy a round of golf or some time in front of the TV. This will result in a consistent publishing schedule that will ensure your website is constantly refreshed with new content &#8211; a key aspect of being Google-friendly.&nbsp;</p>



<p>ChatGPT can also create a variety of content types on a whim. From a funny blog post to a serious article, or from a LinkedIn post to Memorandum of Understanding, AI is versatile. Of course, it’s not just the finished product it produces. It can deliver outline strategies, article structures and even talk ideas out with you. Sometimes it feels like there’s nothing it can’t do!</p>



<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="429" src="https://poshagency.com/wp-content/uploads/2025/06/chatgptkeys-1024x429.png" alt="A keyboard on a laptop with ChatGPT printed on a key. " class="wp-image-3734" srcset="https://poshagency.com/wp-content/uploads/2025/06/chatgptkeys-1024x429.png 1024w, https://poshagency.com/wp-content/uploads/2025/06/chatgptkeys-300x126.png 300w, https://poshagency.com/wp-content/uploads/2025/06/chatgptkeys-768x322.png 768w, https://poshagency.com/wp-content/uploads/2025/06/chatgptkeys.png 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Cons of ChatGPT</h2>



<p>So we’ve established that AI can generate significant amounts of various content in very little time. However, it means if you’re doing that, then so are millions of people all over the world. Everyone is using the same regurgitated content on their sites and ultimately not producing anything new.&nbsp;How can you stand out? And what will make Google put you at the top of its organic search results over a competitor doing exactly the same?</p>



<p>Furthermore, it might even be making stuff up! “Hallucination” is a real problem where AI gets a bit confused and starts to make things up. If that’s then posted online, then other AI could pick it up, eventually spreading a load of nonsense. This will not reflect well on you or your business, and you will quickly lose the trust of your customers and Google.&nbsp;</p>



<p>Without human oversight, ChatGPT productions can result in poorly written, poorly researched and sub-standard work. Online users are quickly becoming able to pick up on what was ‘written by a robot’, and may feel that ultimately if you can’t be bothered putting the time into your web content, why should they put in the time reading it? The same applies to Google &#8211; it much prefers text written by a human (and yes, it’s very good at detecting when it isn’t).&nbsp;</p>



<h2 class="wp-block-heading">For best results, use Human Intelligence!</h2>



<figure class="wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img decoding="async" width="720" height="1024" data-id="2876" src="https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Jenny-720x1024.jpg" alt="Jenny from POSH Agency" class="wp-image-2876" srcset="https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Jenny-720x1024.jpg 720w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Jenny-211x300.jpg 211w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Jenny-768x1092.jpg 768w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Jenny.jpg 900w" sizes="(max-width: 720px) 100vw, 720px" /></figure>



<figure class="wp-block-image size-large"><img decoding="async" width="720" height="1024" data-id="2883" src="https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Jo-720x1024.jpg" alt="Jo from POSH Agency" class="wp-image-2883" srcset="https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Jo-720x1024.jpg 720w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Jo-211x300.jpg 211w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Jo-768x1092.jpg 768w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Jo.jpg 900w" sizes="(max-width: 720px) 100vw, 720px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="720" height="1024" data-id="2873" src="https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Heather-720x1024.jpg" alt="Heather from POSH Agency" class="wp-image-2873" srcset="https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Heather-720x1024.jpg 720w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Heather-211x300.jpg 211w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Heather-768x1092.jpg 768w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Heather.jpg 900w" sizes="auto, (max-width: 720px) 100vw, 720px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="720" height="1024" data-id="2878" src="https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Harry-720x1024.jpg" alt="Harry from POSH Agency" class="wp-image-2878" srcset="https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Harry-720x1024.jpg 720w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Harry-211x300.jpg 211w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Harry-768x1092.jpg 768w, https://poshagency.com/wp-content/uploads/2023/03/Cartoon-Harry.jpg 900w" sizes="auto, (max-width: 720px) 100vw, 720px" /></figure>
</figure>



<p>Using ChatGPT for SEO has its place in digital marketing. However, it can’t do it on its own and needs a human&nbsp; to make it useful. Whether that’s re-writing or proofreading, a person needs to see and be able to make any changes in advance of publication. Best of all, however, is a researched article or blog with accurate information and, if possible, some unique local insight to a place or activity that adds depth and simply doesn’t exist elsewhere online. Only people can do this &#8211; and <a href="https://poshagency.com/blog/digital-marketing-agency-in-scotland/">POSH does it the best</a>! That&#8217;s <a href="https://poshagency.com/meet-posh/">some of us</a> up there, ready to get to work for you. Get in touch with us for more information on working together and helping you grow online.&nbsp;</p>
<p>The post <a href="https://poshagency.com/blog/using-chatgpt-for-seo/">Using ChatGPT for SEO: pros and cons</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://poshagency.com/blog/using-chatgpt-for-seo/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>POSH &#8211; the best digital marketing agency in Scotland</title>
		<link>https://poshagency.com/blog/digital-marketing-agency-in-scotland/</link>
					<comments>https://poshagency.com/blog/digital-marketing-agency-in-scotland/#respond</comments>
		
		<dc:creator><![CDATA[P0shAdmin]]></dc:creator>
		<pubDate>Mon, 23 Jun 2025 20:30:33 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[About Us]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[website design]]></category>
		<guid isPermaLink="false">https://poshagency.com/blog//</guid>

					<description><![CDATA[<p>When you work with us at POSH, you can be sure of a personalised approach to ensuring your company gets what it needs.</p>
<p>The post <a href="https://poshagency.com/blog/digital-marketing-agency-in-scotland/">POSH &#8211; the best digital marketing agency in Scotland</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Today’s digital competition is as fierce as it ever was. There are always new strategies to ensure you get those clicks and, most importantly, those online sales and bookings. No two businesses have the same digital marketing plan, because no two businesses are the same. When you work with us at POSH, you can be sure of a personalised approach to ensuring your company gets what it needs. Whether you are a sole trader or a multi-location business, make POSH your perfect partner to help find and attract customers. We&#8217;re the best digital marketing agency in Scotland, and here are some of the ways we help clients achieve their goals.</p>



<h2 class="wp-block-heading">A strategy-first approach to digital</h2>



<p>There’s no point rushing into digital. In fact, the opposite is usually best. We will take time with you, one-on-one, to study you, your business and, importantly, your customer base. There’s no point advertising on Instagram if your target audience is on Tik-Tok. We’ll work out where your potential clients are, and only then will we began planning out the best ways to attract them.</p>



<p>We have many years of experience dealing with a range of clients, primarily in the hospitality arena. This means we already come equipped with background knowledge of what works, what is a waste of money and what is best for different types of business. </p>



<p>Here&#8217;s a free tip &#8211; if you are looking to grow your business online, then organically developing your website takes time, but reaps rewards. You will need a digital strategy to make sure everything is in place before you start, and we&#8217;ll work with you to develop a personalised approach to encourage the growth you expect. </p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="429" src="https://poshagency.com/wp-content/uploads/2025/06/poshagency-1024x429.png" alt="Working out colour schemes for websites. " class="wp-image-3727" srcset="https://poshagency.com/wp-content/uploads/2025/06/poshagency-1024x429.png 1024w, https://poshagency.com/wp-content/uploads/2025/06/poshagency-300x126.png 300w, https://poshagency.com/wp-content/uploads/2025/06/poshagency-768x322.png 768w, https://poshagency.com/wp-content/uploads/2025/06/poshagency.png 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Creative thinking every step of the way</h2>



<p>If you are looking for a refreshed, modern website, then POSH will do it all. We’ll design an eye-catching, mobile friendly site and complete it with SEO-optimised content with the aim for it to rank highly on Google searches.&nbsp;</p>



<p>We’ll source images, and make sure the user journey is optimal. We can write engaging blogs to keep your website active and attract brand new customers, setting you up as a reliable and useful site. And we’ll do all of this creatively, engaging your audience from page 1.&nbsp;</p>



<h2 class="wp-block-heading">Scottish based, global reach</h2>



<p>Headquartered in Scotland, we have a global outlook with clients across the country, whose customers come from all over the world. So if you are targeting local anglers to stay at your small lodge, or American tourists to use your hotel as a golfing base, we’ve got the background and strategies to help you target them. And everything in between, of course!</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1024" height="536" src="https://poshagency.com/wp-content/uploads/2023/06/Content-is-King.jpg" alt="Large sheet of paper with content is king" class="wp-image-3228" srcset="https://poshagency.com/wp-content/uploads/2023/06/Content-is-King.jpg 1024w, https://poshagency.com/wp-content/uploads/2023/06/Content-is-King-300x157.jpg 300w, https://poshagency.com/wp-content/uploads/2023/06/Content-is-King-768x402.jpg 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Happy customers</h2>



<p>We’ve worked with so many happy customers in the past and their success is what keeps us going! Here are <a href="https://poshagency.com/client-testimonials/">some testimonials</a> from them. So if you’d like to POSH-up, <a href="https://poshagency.com/meet-posh/">get in touch with Jenny</a>, founder of the best digital marketing agency in Scotland and let us develop your website, write your blogs and help you with your digital journey. </p>
<p>The post <a href="https://poshagency.com/blog/digital-marketing-agency-in-scotland/">POSH &#8211; the best digital marketing agency in Scotland</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://poshagency.com/blog/digital-marketing-agency-in-scotland/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>POSH Agency &#8211; your off-site marketing team</title>
		<link>https://poshagency.com/blog/posh-website-design/</link>
		
		<dc:creator><![CDATA[P0shAdmin]]></dc:creator>
		<pubDate>Mon, 28 Feb 2022 13:13:52 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[About Us]]></category>
		<category><![CDATA[Measuring Online Performance]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media engagement]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<guid isPermaLink="false">https://new.poshagency.com/blog/posh-website-design/</guid>

					<description><![CDATA[<p>For over 14 years, POSH Agency in Scotland has been working with hospitality clients throughout the UK to make sure they have the best websites and the best SEO marketing.</p>
<p>The post <a href="https://poshagency.com/blog/posh-website-design/">POSH Agency &#8211; your off-site marketing team</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Since 2008, the POSH Agency in Scotland has been working with hospitality clients throughout the UK to make sure they have the best websites and the best SEO marketing. And coming from a hotel background, we know hotels, hospitality and what makes leisure customers tick! We have worked on websites for luxury lodges, five-star hotels, little boutique hotels, restaurants and high-end cruise ships. So, f it’s high converting, POSH creative website design you were looking for, then the POSH agency design team are for you! </p>



<h2 class="wp-block-heading">POSH Creative Website Design &amp; Top Hotel Strategies</h2>



<p>Our founder, <a href="https://www.linkedin.com/in/jennymillsposh/" target="_blank" rel="noreferrer noopener">Jenny Mills (nee Arnold)</a>, began the POSH Agency Ltd after years, working as a specialist hotel eCommerce manager for big brands such as Hilton and the Macdonald Hotel Group. So if you&#8217;re looking for a top hotel digital strategy, she is here to help. She joined forces with her hotel website designer, and sister, Jo, to provide hotel websites and hospitality solutions for BIG growth. And now, over 14 years on, they still work with many of their first clients &#8211; and we are happy for you to speak to them to find out why our relationships matter. You see, it&#8217;s all about results, returns and relationships to us. Yes, here are POSH our creative teams really care about your busienss.</p>



<p>So, POSH is creative, strategic and all about your online growth! We won&#8217;t let your brand stand still. Our <strong>P</strong>rofessional <strong>O</strong>nline <strong>S</strong>olutions for <strong>H</strong>ospitality are tried and tested, engaged and connected, exciting and energetic. And this can be especially important now, in a post-Covid world, as you <a href="https://poshagency.com/brexit-and-covid-impact-on-hospitality/">rebuild your hospitality business</a>. So, come in, <a href="https://poshagency.com/contact-us/">have a chat</a> and let us show you how. </p>



<figure class="wp-block-image size-full"><a href="https://poshagency.com/wp-content/uploads/2022/07/marketing-team.jpg"><img decoding="async" src="https://poshagency.com/wp-content/uploads/2022/07/marketing-team.jpg" alt="Marketing team view from above with charts and graphs" class="wp-image-5114"/></a></figure>



<h2 class="wp-block-heading">POSH creative hotel websites</h2>



<p>Are you a hotel looking for website design? A self-catering business in need of digital direction? Or a unique accommodation offering, the likes of which nobody has seen before, needing to be found? Whatever you are, you deserve to shine online. We like to take time with our clients to understand what makes them stand out. We are the top SEO agency in Scotland. Everyone does SEO, but not to the level we do! And that&#8217;s why our clients do so well, year after year. And that&#8217;s why immersing ourselves in your brand and telling your story really counts&#8230;</p>



<p>Our hospitality websites are vibrant and classy. Of course, they are all mobile responsive and designed completely around high quilaty SEO and Google Readability scoring. (<a href="https://poshagency.com/find-right-seo-consultant-agency/">SEO is Search Engine Optimisation</a> &#8211; it’s how we make sure you show up on the front page of your customers&#8217; Google results). </p>



<p>The POSH Agency creative websites are built to ensure each visitor can navigate easily to the page they want. User experience is an often forgotten element of <a href="https://poshagency.com/services/web-design/">website design</a>, but it is crucial to your success.</p>



<p>We believe that your website should reflect your personality. This means it could be playful with a cheeky sense of humour, or perhaps you want to promote a more serious and authoritative tone of voice. We’ll always speak to you beforehand and make sure we’re on the same page before a single word is written. Think of us as your marketing team &#8211; it’s just that we don’t share the same office.</p>



<figure class="wp-block-image size-full"><a href="https://poshagency.com/wp-content/uploads/2022/07/creativecollaborationPOSHagency.jpg"><img decoding="async" src="https://poshagency.com/wp-content/uploads/2022/07/creativecollaborationPOSHagency.jpg" alt="Creative Collaboration from a marketing agency like POSH" class="wp-image-5115"/></a></figure>



<h2 class="wp-block-heading">POSH Agency delivers digital strategies</h2>



<p>We’ll help you traverse the often confusing world of online marketing. From advising on <a href="https://poshagency.com/services/ppc-agency-glasgow/">Pay Per Click</a> strategies to finding the best places to advertise online, we’ll put you in front of your target market.&nbsp;This could be anything from <a href="https://poshagency.com/how-to-write-a-good-blog-post/">writing blogs</a> to <a href="https://poshagency.com/create-viral-content-with-these-social-media-tools/">a YouTube advert or viral content on TikTok</a>.</p>



<p>We care for brands and businesses as if they are our own. We care deeply for your business and work hard to ensure its success. Through making sure you have a great return on investment we can be with you as you grow. It’s a two-way street. We always report back on the latest stats so that we can make intelligent and strategic decisions together.&nbsp;</p>



<h2 class="wp-block-heading">Marketing Strategies</h2>



<p>We also work to bring you in front of an offline audience too. Print marketing in newspapers and magazines can be one of the most cost-effective ways of getting your brand in front of your potential audience. We have advised companies on the best places to deliver advertising, and we can help with all aspects including the design and delivery. If you want to promote your beautiful hotel rooms or run a competition, then our <a href="https://poshagency.com/services/strategy/">marketing strategies </a>will take you through the best ways to do so.&nbsp;</p>



<p>The POSH Agency has helped brands in Glasgow, Edinburgh, Inverness and beyond, ensuring the website, digital and print strategies align perfectly. We can call on the expertise of writers, designers, SEO specialists and digital gurus to ensure your vision is what you see on your website. </p>



<p>So for POSH communications, POSH marketing and POSH promotion, get in touch today and be POSH with us! The POSH Agency&#8217;s creative team are waiting to help transform your brand!</p>



<figure class="wp-block-image size-full"><a href="https://poshagency.com/wp-content/uploads/2022/07/marketingoverviewPOSHagency.jpg"><img decoding="async" src="https://poshagency.com/wp-content/uploads/2022/07/marketingoverviewPOSHagency.jpg" alt="The word 'marketing' surrounded by other marketing text on a table with people on laptops." class="wp-image-5116"/></a></figure>



<h2 class="wp-block-heading">Speak to us</h2>



<p>POSH Agency founder Jenny is always on hand to have a chat and listen to what you need from a marketing agency like us. So get in touch today and discover how a POSH creative website design can increase your sales. </p>
<p>The post <a href="https://poshagency.com/blog/posh-website-design/">POSH Agency &#8211; your off-site marketing team</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>A Big Year for POSH!</title>
		<link>https://poshagency.com/blog/a-big-year-for-posh/</link>
		
		<dc:creator><![CDATA[P0shAdmin]]></dc:creator>
		<pubDate>Tue, 02 Apr 2019 06:50:43 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[About Us]]></category>
		<guid isPermaLink="false">https://new.poshagency.com/blog/a-big-year-for-posh/</guid>

					<description><![CDATA[<p>Here at POSH Communication, we’ve always had big ambitions! And not always in the big cool dude agency ruling the world kind of way. We have always strived to be different, to be more personal. To be more invested in our clients whilst still being a success. And in the past year, we’re proud to [&#8230;]</p>
<p>The post <a href="https://poshagency.com/blog/a-big-year-for-posh/">A Big Year for POSH!</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Here at POSH Communication, we’ve always had big ambitions! And not always in the big cool dude agency ruling the world kind of way. We have always strived to be different, to be more personal. To be more invested in our clients whilst still being a success. And in the past year, we’re proud to have taken some huge steps. The company has seen a fantastic growth in business, as well as some exciting changes too.</p>
<p>Here are just a few of the things we’ve achieved &#8230;</p>
<h2>We’re working from home, are you?</h2>
<h2><a href="https://poshagency.com/wp-content/uploads/2022/07/IMG_1551.jpg"><img loading="lazy" decoding="async" class="wp-image-4313 aligncenter" src="https://poshagency.com/wp-content/uploads/2022/07/IMG_1551-300x225.jpg" alt="Jo working at home" width="595" height="446" /></a></h2>
<p>The team at POSH now mostly work from home, and we’re loving it. Did you know that <a href="https://poshagency.com/reasons-why-home-working-is-the-future/">working from home</a> can increase productivity? With less to distract us, we’re getting even more done and we’re happier too. Home working lets us make our own hours, so our early-bird team members can start before breakfast and still have free time to hit the shops or have lunch with friends later in the day. For those of us who like to work into the evening with a glass of wine, home working is the perfect solution. Because our team works remotely, we save money on office space, which means we can offer <a href="https://poshagency.com/down-to-earth-digital-marketing/">more competitive rates</a> to our clients (that’s you!).</p>
<h2>New team members</h2>
<p>We’re really excited to have welcomed not one or two, not three but <i>four </i>new team members on board this year. We’ve hired a new SEO copywriter, a new website developer, a designer and a new content editor. All are working remotely from locations across Scotland and the UK. Despite our remote home working, we’re a close-knit team here at POSH, and we like to get together in person whenever we can. We arrange team dinners, client catch ups and show rounds, overnight familiarisation trips and meetings. Not to mention we have in-depth weekly team meetings, be it in person, or by phone. Having great communication is essential. It is, after all, our name!</p>
<h2>Welcoming back familiar faces</h2>
<p><a href="https://poshagency.com/wp-content/uploads/2022/07/high-five.jpg"><img loading="lazy" decoding="async" class="wp-image-4295 aligncenter" src="https://poshagency.com/wp-content/uploads/2022/07/high-five-300x200.jpg" alt="Four hands doing a group High Five" width="593" height="395" /></a></p>
<p>Client retention is important to us, and in the past 3 months alone, our little digital marketing agency has welcomed back three past clients. They enjoyed working with the POSH team so much that they’ve come back. Be that they left us for pastures new or to try out directions with bigger agencies, they are back. One of which hasn&#8217;t had a single month of growth since leaving us 4 years ago! That even surprised us!</p>
<h2>Rising profits and a growth in business</h2>
<p>We weren’t joking when we said this was a big year for us. POSH communication has seen its biggest year of growth yet with a 76% growth in profit. We’ve seen a huge growth in <a href="https://poshagency.com/services/web-design/">web builds</a> throughout 2018 and 2019 so far.</p>
<p>Another key to this growth was taking the plunge to give up expensive offices to offer the team a better work-life balance. Which has also offered us increased staff retention and improved output.</p>
<p>Last but not least, we’d like to thank our long-standing, loyal clients for their continued support. The projects just keep coming and some have become very close to our hearts after years of working together&#8230; you know who you are!</p>
<h2>More social and analytics training</h2>
<p><a href="https://poshagency.com/wp-content/uploads/2022/07/group-training.jpg"><img loading="lazy" decoding="async" class="aligncenter wp-image-4351" src="https://poshagency.com/wp-content/uploads/2022/07/group-training-300x200.jpg" alt="Small group training session" width="700" height="468" /></a></p>
<p>As well as working with a fascinating array of new clients, and launching new businesses for current clients, we’re running even more social and analytics <a href="http://poshagency.com/services/digital-marketing-training/">training sessions</a>. We have been running these for independent hotels, organisations and for training institutes such as the <a href="https://www.tennentstrainingacademy.co.uk/">Tennant’s Training Academy</a> in Glasgow. Yes, you can book your very own digital training session and learn how to create your own top digital strategy, bespoke to your brand.</p>
<p>Why not <a href="http://poshagency.com/contact-us/">get in touch</a> with us today to find out more about our digital marketing and social media training?</p>
<h2>What&#8217;s Next</h2>
<p>2019 is shaping up to be a great year with some lovely, much-missed clients back on board. Plus plenty of exciting new projects with our wonderful long term clients. We are just as excited to launch their new babies, new looks and new ventures as they are.</p>
<p>We’d like to thank our wonderful clients and friends. Not forgetting our fantastic team of highly skilled experts who have helped take our business to new heights.</p>
<p>They say there is no &#8220;I&#8221; in team. They say &#8220;it&#8217;s your team who really makes the difference&#8221;. And they couldn&#8217;t be more right! We have a dream team of staff and clients, who make every day a joy to be at work. They radiate energy and skill. Plus enjoy the personalities to communicate and work well together as a team. This is what makes all the difference for us here at the POSH Agency, A.K.A POSH Communication.</p>
<p>We’ve got plenty of exciting developments in store. So keep an eye on <a href="https://poshagency.com/blog/">our blog</a> or <a href="https://poshagency.com/contact-us/">get in touch</a> with us to see how we could help you see growth in business with your digital marketing.</p>
<p>The post <a href="https://poshagency.com/blog/a-big-year-for-posh/">A Big Year for POSH!</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Reasons Why Home Working Is The Future</title>
		<link>https://poshagency.com/blog/reasons-why-home-working-is-the-future/</link>
		
		<dc:creator><![CDATA[P0shAdmin]]></dc:creator>
		<pubDate>Mon, 03 Dec 2018 12:17:23 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[About Us]]></category>
		<guid isPermaLink="false">https://new.poshagency.com/blog/reasons-why-home-working-is-the-future/</guid>

					<description><![CDATA[<p>The benefits of working from home can be huge for companies, their employees and their clients. And the number of home-based workers in the UK is growing year-on-year. POSH Communication has been in business for 11 years now, and in the past 2 years, we decided to offer the option of home working to our employees. [&#8230;]</p>
<p>The post <a href="https://poshagency.com/blog/reasons-why-home-working-is-the-future/">Reasons Why Home Working Is The Future</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The benefits of working from home can be huge for companies, their employees and their clients. And the number of home-based workers in the UK is <a href="https://www.thehrdirector.com/business-news/health-and-wellbeing/four-million-working-from-home/" target="_blank" rel="noopener noreferrer">growing year-on-year</a>.</p>
<p>POSH Communication has been in business for 11 years now, and in the past 2 years, we decided to offer the option of home working to our employees. Here&#8217;s how it&#8217;s worked for us. Along with the pros and cons of working from home:</p>
<h2>Business Benefits of Working from Home</h2>
<h3><a href="http://poshagency.com/wp-content/uploads/2018/12/IMG_1549.jpg"><img loading="lazy" decoding="async" class="wp-image-4312 size-full aligncenter" src="https://poshagency.com/wp-content/uploads/2022/07/IMG_1549.jpg" alt="Home working office ideas" width="700" height="525" /></a></h3>
<h3>Increased Productivity</h3>
<p>In today’s online world, it’s very easy for teams to work remotely from home. Many workers prefer it. They find it easier to concentrate, free from the distractions of a busy office. They can keep in touch via phone and email. And If they need to have a meeting, they can use conference call or video chat technology. Lots of people work more productively from home, and they feel empowered and trusted. Also, they avoid the long, annoying daily commute to the office and home in rush hour. This means increased productivity for us, as and a happier less stressed employee.</p>
<h3>Reduced Costs</h3>
<p>With most of our team preferring to work at home, we have reduced our costs by around £20K per year. We have a much smaller office, reduced rates, almost non-existent associated bills and less stationary costs. Our office overheads are almost completely disappeared.</p>
<h3>Reduced Staff Turnover</h3>
<p>All Scottish digital marketing agency&#8217;s struggle with high staff turnover. We were many a time victim to spending years training up graduates. Only to lose them to other agencies once their training was complete. Since changing to home working options, we have only lost one member of staff. One who wanted a change in career. None have left for the temptations of other agencies, and all are much more content in their career with us at the POSH Agency.</p>
<h3>Skills Retention</h3>
<p>By increasing job satisfaction through home working, staff have a better work life balance. Employees now don&#8217;t want to leave as they have a much more balanced and happier way of life.</p>
<h3>Improved Motivation</h3>
<p>Home-working can improve the motivation of staff because they enjoy the independence and the trust invested in them. Our team here at POSH Communication are all passionate self-starters. They can organise their own work delivery and deliver work when and how they wish. They can now work, how they work best. Be it 6 in the morning with a big midday break. Or, working into the evening with a glass of wine. We don&#8217;t mind how and when our team work. As long as they are available when we need them and they deliver high-quality work on time&#8230; which they always do!!</p>
<h3>Business Flexibility</h3>
<p>With teams of home workers, pulling together the best skills and experience for our clients is much easier. We aren&#8217;t constrained to the skills within one city anymore. We have a wider pool of potential employees to choose from, as they could be located anywhere in the country. It’s also easier to find skilled part time staff, who are looking for a job that works with other commitments.</p>
<p>What&#8217;s more, in times of crisis or high workload, home-working can enable our super team of staff to catch up, without using precious time to travel into the office. We can also cope with external disruptions such as transport strikes and severe weather without any difficulties. Our business just keeps ticking along, no matter what&#8217;s going on outside.</p>
<h3>Happy Clients</h3>
<p>Keeping costs low by home working means that we can pass those savings on to our clients. So, we’re offering the best service possible to <a href="https://poshagency.com/case-studies/">our clients</a> at the best value for money. They benefit from our competitive rates, but many also prefer to work with smaller, more <a href="http://poshagency.com/down-to-earth-digital-marketing/">down-to-earth companies</a>.</p>
<h2>Benefits For The Employee</h2>
<p><a href="http://poshagency.com/wp-content/uploads/2018/12/jenny-home-office-3.jpg"><img loading="lazy" decoding="async" class="aligncenter wp-image-4316" src="https://poshagency.com/wp-content/uploads/2022/07/jenny-home-office-3.jpg" alt="POSH home office" width="700" height="525" /></a></p>
<h3>Better Balance of Work and Family Life</h3>
<p>Our employees have a more flexible job that fits around their lifestyle. They are able to see more of their family and take on more of their share of home responsibilities. Such as ferrying the children around, shopping, being at home for gas/electricity/water meters to be read, parcels to be delivered, and so on.</p>
<h2>The Challenges of Home Working</h2>
<h3>Training of New Staff</h3>
<p>On-boarding new staff can be tricky. To be successful the employee has to be committed to their new role and want to work from home. We as an agency need to be extra vigilant at ensuring open communication with regular check-in calls and video calls to help them feel confident and supported. This is also essential to build relationships between staff when not in an office environment.</p>
<h3>Loneliness</h3>
<p>A few of our single members of staff have said that at times it can be lonely working from home. All have found their own ways of combating this loneliness. One of our team members now travels around Europe on short breaks, working and calling in from hotels and cafes abroad. Another pops in and out of our remote office and home works with family. When asked, however, all have advised that they still prefer the option of working from home for a friendly business, than being in an office full time.</p>
<h2>Home or Office Working?</h2>
<p><a href="http://poshagency.com/wp-content/uploads/2018/11/video-chat.jpg"><img loading="lazy" decoding="async" class="aligncenter wp-image-4232" src="https://poshagency.com/wp-content/uploads/2022/07/video-chat.jpg" alt="A person on a video chat with four other people." width="700" height="468" /></a></p>
<p>For us, the benefits of working from home outweigh the challenges. Our business is perfectly suited to home working and we would certainly recommend it. We are a happy team with happy clients.</p>
<p>What do you think? Would you consider home working too? And here are some great tools to help you <a href="https://poshagency.com/remote-working-technology/">be more productive when working from home</a>.</p>
<p>The post <a href="https://poshagency.com/blog/reasons-why-home-working-is-the-future/">Reasons Why Home Working Is The Future</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Bringing Digital Agencies Back Down To Earth</title>
		<link>https://poshagency.com/blog/down-to-earth-digital-marketing/</link>
		
		<dc:creator><![CDATA[P0shAdmin]]></dc:creator>
		<pubDate>Tue, 27 Nov 2018 09:04:17 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[About Us]]></category>
		<guid isPermaLink="false">https://new.poshagency.com/blog/down-to-earth-digital-marketing/</guid>

					<description><![CDATA[<p>Here at POSH Communication, we feel we have something unique to offer our clients. We’re a skilled team of digital marketers, creating websites that work and delivering powerful marketing campaigns with energy and impact. But we also have a very down to earth approach. As a small, friendly team of home-based workers, there’s nothing intimidating [&#8230;]</p>
<p>The post <a href="https://poshagency.com/blog/down-to-earth-digital-marketing/">Bringing Digital Agencies Back Down To Earth</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Here at POSH Communication, we feel we have something unique to offer our clients. We’re a skilled team of digital marketers, <a href="http://poshagency.com/services/web-design/">creating websites</a> that work and delivering powerful <a href="https://poshagency.com/services/">marketing campaigns</a> with energy and impact. But we also have a very down to earth approach. As a small, friendly team of <a href="http://poshagency.com/reasons-why-home-working-is-the-future/">home-based workers</a>, there’s nothing intimidating about our online marketing agency.</p>
<h2>A Down To Earth Online Marketing Agency</h2>
<p><a href="https://poshagency.com/wp-content/uploads/2022/07/business-meeting-cafe.jpg"><img loading="lazy" decoding="async" class="size-medium wp-image-4291 alignright" src="https://poshagency.com/wp-content/uploads/2022/07/business-meeting-cafe-300x200.jpg" alt="Two people sitting in a cafe looking at laptop and tablet" width="300" height="200" /></a>We pride ourselves on being friendly, personable and down to earth. POSH Communication is based in Glasgow, but our team works remotely in locations all over Scotland. So, if you’d like to chat with us, we can meet you at a place of your choice. The money we save on office space is passed directly onto our clients, through our highly competitive rates. And we know <a href="https://poshagency.com/case-studies/">our work and results</a> speak for themselves. We don’t need fancy premises to show what we can do.</p>
<h2>Straight-Forward Marketing, No Jargon</h2>
<p><a href="https://poshagency.com/wp-content/uploads/2022/07/home-worker-phone.jpg"><img loading="lazy" decoding="async" class="size-medium wp-image-4293 alignright" src="https://poshagency.com/wp-content/uploads/2022/07/home-worker-phone-300x200.jpg" alt="Woman in home office on the phone" width="300" height="200" /></a>SEO, PPC, UXP, CTR, KPI and ROI … the marketing world is <a href="https://www.brightnetwork.co.uk/career-path-guides/marketing-pr/marketing-jargon-you-need-know-impress-future-employer/" target="_blank" rel="noopener noreferrer">full of jargon</a>! At POSH Communication we speak plain English. So, whether you’re a marketing expert or a beginner, you’ll understand what we’re talking about. We’ll fully explain any terms you’re unfamiliar with. And as we are a friendly bunch, always up for a chat, you can just pick up the phone any time you have questions.</p>
<h2>Teamwork Makes the Dream Work</h2>
<p><a href="https://poshagency.com/wp-content/uploads/2022/07/high-five.jpg"><img loading="lazy" decoding="async" class="size-medium wp-image-4295 alignright" src="https://poshagency.com/wp-content/uploads/2022/07/high-five-300x200.jpg" alt="Four hands doing a group High Five" width="300" height="200" /></a>Us POSHIES are a close-knit team. We know each other’s strengths and skills, so we work well together. We are results-driven and love nothing more than creating wonderful websites, great quality content and impactful campaigns. It’s as simple as that!</p>
<p>So, if you’re looking for a down to earth online marketing agency in Scotland that delivers great results at competitive rates, <a href="https://poshagency.com/contact-us/">get in touch</a> with Jenny and the POSH team today.</p>
<p>The post <a href="https://poshagency.com/blog/down-to-earth-digital-marketing/">Bringing Digital Agencies Back Down To Earth</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Starting a Business Checklist</title>
		<link>https://poshagency.com/blog/starting-a-business-checklist/</link>
		
		<dc:creator><![CDATA[P0shAdmin]]></dc:creator>
		<pubDate>Sun, 20 Aug 2017 12:25:37 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[About Us]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<guid isPermaLink="false">https://new.poshagency.com/blog/starting-a-business-checklist/</guid>

					<description><![CDATA[<p>[vc_row][vc_column width=&#8221;1/2&#8243;][vc_column_text]A &#8216;starting a business&#8217; checklist can help you get off on the right foot when launching out on your own. This is by no means a set, nor exclusive template, but will cover the key areas of starting a business and hopefully save you a few headaches further down the line. But remember, don’t [&#8230;]</p>
<p>The post <a href="https://poshagency.com/blog/starting-a-business-checklist/">Starting a Business Checklist</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>[vc_row][vc_column width=&#8221;1/2&#8243;][vc_column_text]A &#8216;starting a business&#8217; checklist can help you get off on the right foot when launching out on your own. This is by no means a set, nor exclusive template, but will cover the key areas of starting a business and hopefully save you a few headaches further down the line.</p>
<p>But remember, don’t ever be afraid to make mistakes along the way, and when you do, try not to beat yourself up too much. No one can criticise or punish your mistakes as much as you can yourself. And believe me, you will make many along the way! The key is to be open-minded enough to accept your mistakes and learn from them. As long as we adjust our business and processes to prevent making similar mistakes again in the future, each mistake is a blessing.  Remember, you will never fail, as long as you get back up to fight another day.[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;2643&#8243; img_size=&#8221;600&#215;450&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;right-to-left&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/2&#8243;][vc_column_text]</p>
<h2>How to Start A Business Checklist</h2>
<ol>
<li><strong>Chose A Name For Your New Business</strong></li>
</ol>
<p>First and foremost, when setting up a new business you need to pick the right name for your company.  This is where most entrepreneurs start their journey. Many go down the route of naming their business after themselves.  Personally, I don’t opt for this route for a few reasons:</p>
<ol>
<li>What happens down the line if you sell your business and the new owners put the business, and thus your name, into a negative light? It has happened to many before!</li>
<li>It can be seen as egotistical, and no one wants to be seen as a narcissist!</li>
<li>It&#8217;s not the most creative route and thus your business may merge too much into the noise of other brands, and stop your business from really standing out/being remembered</li>
<li>Linked to the above, it can limit your branding and logo options.</li>
</ol>
<p>Choose something punchy, something that will make the customer stop and think.  They don’t have to like it… they just have to easily remember it.[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/2&#8243;][vc_column_text]</p>
<ol>
<li><strong>Checking A Business Name is Free</strong></li>
</ol>
<p>Once you have your name, we then need to be sure no one else is using it. To do this go to <a href="https://beta.companieshouse.gov.uk/company-name-availability" target="_blank" rel="noopener noreferrer"><strong><u>Companies House Name Checker</u></strong></a> and simply check if your name is free. We use this tool as part of our client vetting process also – to make sure our clients registered names for contracting and to ensure they are legitimate.[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/2&#8243;][vc_column_text]</p>
<ol>
<li><strong>Purchasing your Business Name</strong></li>
</ol>
<p>If your company name is available to register with Companies House, before you proceed with your registration, we want to make sure your business domains are available for online marketing purposes. If you are setting up a business in the UK you want your main website to sit on a .com domain.  You also want to own the .co.uk domain – this you will set up to divert all traffic to the .com domain.</p>
<p>To check your chosen business name is free in domain form i.e. <a href="https://poshagency.com/">www.POSHAgency.com</a> or <a href="http://www.POSHAgency.co.uk">www.POSHAgency.co.uk</a>, and to purchase these domains, simply go to a reputable hosting coming website such as <a href="https://www.tsohost.com/" target="_blank" rel="noopener noreferrer"><strong><u>TSO Hosting</u></strong></a> or <strong><a href="https://www.1and1.co.uk/" target="_blank" rel="noopener noreferrer">1and1</a></strong> and follow the steps to search for and purchase your domains. Don’t waste money on other extensions &#8211; .com and .co.uk are all you will need to secure.[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/2&#8243;][vc_column_text]</p>
<ol>
<li><strong>Registering Your Business Name</strong></li>
</ol>
<p>Do I need to register my business name?</p>
<p>The answer is yes, legally you need to register your business for tax purposes.  You have three options for registering your business. You can set up as:</p>
<ol>
<li>A Sole Trader</li>
<li>A Limited Company</li>
<li>A Partnership</li>
</ol>
<p>Which you choose really depends on your type of business, if you are setting up with a business partner, where you work and whether you take people on to help.</p>
<p>All my businesses, I have set up as Limited Companies as this means my businesses finances are completely separate from my personal assets and finances and allows me to employ staff if and when I need to.</p>
<p>Being a Sole Trader means you do not plan to employ any staff and leaves you personally responsible for your business’s debts and your accounting responsibilities.</p>
<p>You can set up a Registered Limited Company yourself with Companies House <a href="https://www.gov.uk/limited-company-formation/register-your-company" target="_blank" rel="noopener noreferrer"><strong><u>HERE</u></strong></a> for just £12. Or, to be sure all is done correctly, you can ask your accountant to do this for you.  This would normally cost between £120 and £250 dependent on your accountant&#8217;s rates.</p>
<p>Partnerships are for businesses set up by two or more people and share the risk across the multiple parties.[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;2642&#8243; img_size=&#8221;600&#215;450&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;right-to-left&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/2&#8243;][vc_column_text]</p>
<ol>
<li><strong>Setting Up A New Business With an Online Presence</strong></li>
</ol>
<p>Now we get to the fun part, the actual running of your business and I always start with my business presence online. This helps me to define my business, who I am, what I do and what processes I need.</p>
<p>The key things to set up (regardless of your business… e.g. even if you are a B2B company you still need Facebook!) are:</p>
<ol>
<li><strong>Branding</strong></li>
</ol>
<p>A low-cost brand manager can create a decent logo for as little as £30 on <a href="https://www.fiverr.com/" target="_blank" rel="noopener noreferrer"><strong><u>Fiver.com</u></strong></a>. Be sure to send your designer examples of logos you like prior to them commencing work and don’t settle for your name in funky letters! Push them to design you a brand icon, a symbol that people will recognize to be your brand and think of what colours you want to use.</p>
<p>&nbsp;</p>
<ol>
<li><strong>A high conversion website with a strong presence on Google.</strong></li>
</ol>
<p>These don’t have to be expensive, but they do have to be professional! Please don’t go for the cheapest person you can find, and make sure whoever you work with is a strong leader in SEO (Search Engine Optimisation).</p>
<ol>
<li><strong>A Proper Business Email Address</strong></li>
</ol>
<p>We recommend <a href="https://gsuite.google.com/intl/en_uk/features/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=emea-gb-all-en-dr-bkws-all-super-trial-e-t1-1002226&amp;utm_content=text-ad-none-any-DEV_c-CRE_156039882615-ADGP_BKWS%20%7C%20EXA%20~%201:1_GB_EN_G%20Suite_Google%20Business%20Apps-KWID_43700009065769880-kwd-5065822760-userloc_1007341&amp;utm_term=KW_google%20business%20apps-ST_google%20business%20apps&amp;gclid=CLD07ard2dUCFW4B0wodc4wM0A&amp;gclsrc=aw.ds&amp;dclid=CObl-6rd2dUCFQWhUQod6xsPGA" target="_blank" rel="noopener noreferrer"><strong><u>Google Business Apps</u></strong></a> for this as it offers you future flexibility at low cost.  This also offers you a secure server in the cloud with exceptional backup, roll back and security facilities. We have saved thousands by running all our businesses through Google Business Apps and streamlined our teams and processes. Never lose your work again with a laptop crash or theft.</p>
<ol>
<li><strong>A Proper Business Phone Line</strong></li>
</ol>
<p>Again we have saved ourselves hundreds of pounds by getting rid our expensive BT Business Lines by instead purchasing a virtual phone number.  We specifically selected a code for the city we operate in and not an off-putting 0845 number. This number diverts all calls to our work mobile.</p>
<ol>
<li><strong>Social Media Platforms</strong></li>
</ol>
<p>Some social platforms drive brand, some drive sales messages, some are purely to get you up the Google rankings.  The ones you need, and to be active on, and in this order, are:</p>
<ol>
<li>Facebook</li>
<li>Instagram</li>
<li>Twitter</li>
<li>LinkedIn</li>
<li>YouTube Channel</li>
</ol>
<p>We recommend setting up a free social management tool such as <a href="https://buffer.com" target="_blank" rel="noopener noreferrer"><strong><u>Buffer</u></strong></a> to post across all platforms every second day at minimum. Buffer will post your message and images to multiple platforms from one simple place so all remain active.  It also offers great reporting insights so you know how your posts are working for you.[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;1791&#8243; img_size=&#8221;600&#215;450&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;right-to-left&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/2&#8243;][vc_column_text]</p>
<ol>
<li><strong>Offline Collateral For New Businesses</strong></li>
</ol>
<p>We all get excited during the setup phase of a new business, especially once we have our shiny new branding! But after 9 years of successful business, and 3 business start-up experiences, I really feel this step can be omitted.  Everything you need can be done and delivered online, at a far cheaper cost, with a far wider reach!</p>
<p><strong>Business Cards: </strong>At some stage, you may feel a need for business cards, but honestly, this is not the time.  We hardly use business cards for any of our businesses, and have wasted a lot of marketing spend on unneeded cards, or needing to change cards as we move office, change staff or refreshed branding. Expensive! Once you go networking you will want a card, but it isn’t mandatory. We generally find the best policy, when for networking is to ask others for their cards so we can actively chase sales leads and follow-up ourselves.</p>
<p><strong>Letter Heads and Comp Slips: </strong>Comp slips we do use regularly for posting cheques or forms to contacts, letterheads we print ourselves in Word when we type up letters.</p>
<p><strong>Flyers &amp; Brochures: </strong>Again this is something we have designed, printed and paid for time and time again&#8230; and NEVER use! Clients who do use them tend to get a better return from online. Online brochures to us are the cheaper and more effective way forward. Plus Greta Thunberg would be proud of you&#8230; you&#8217;re doing your bit to save the planet![/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;2648&#8243; img_size=&#8221;600&#215;450&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;right-to-left&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/2&#8243;][vc_column_text]</p>
<ol>
<li>
<ol>
<li><strong>New Business Runnings &amp; Legalities</strong></li>
</ol>
<p>If you do nothing else please, please make sure your Terms of Business and Contracts are watertight. This doesn’t mean you need to engage expensive lawyers. Good contract templates and guides can be found with a simple Google search and a bit of reading and thought on your part.</p>
<p>Google “Terms of Business” and “Contracts” for similar businesses, go through in fine detail editing for your business needs and collate your own. For my businesses, we have a Letter of Engagement which outlines:</p>
<ol>
<li>Our project with the client</li>
<li>Milestones</li>
<li>Price and payment terms</li>
<li>Signature page</li>
</ol>
<p>Many clients do not return signed contracts so we strongly advise to include wording to this effect on all contracts and within your standard Terms of Business:</p>
<p><em>“Signature (electronic/original)of this document or payment of your initial invoice will show intent to proceed as outlined above, in your proposal and in accordance with our POSH Agency Terms of Business available to view and download here Terms of Business.</em></p>
<p><em>If you have any questions or queries, please do not hesitate to contact us.”</em></p>
<p>We refer our clients to our standard Terms of Business (TOBs) three times within this Letter of Engagement. Our TOBs sit on our website and we offer the link to these in our Letter of Engagement as well as emailing a hard copy to the client along with our Letter of Engagement.<strong>  Always email these documents to your client as hard evidence that they were provided.</strong></p>
<p>Our Terms of Business define our contract terms, payment terms, intellectual property terms, termination needs, data protection, etc, etc, and are standard to every client, whereas our Letter of Engagement document includes information specific to that client&#8217;s contract with us. Always include in this the client&#8217;s company number and legal name of clients registered business name and the name of your contact.</p>
<p>From here we would advise some legal support to ensure you have covered all entities, but this is for you to choose what is right for your business.</li>
</ol>
<p>[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;2651&#8243; img_size=&#8221;600&#215;450&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;right-to-left&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/2&#8243;][vc_column_text]Ready to get started? Speak with us today and we will help you get off on the right foot to starting your new business. From online presence to great social media delivery that works.[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][/vc_column][/vc_row]</p>
<p>The post <a href="https://poshagency.com/blog/starting-a-business-checklist/">Starting a Business Checklist</a> appeared first on <a href="https://poshagency.com">POSH Agency</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
