When it comes to increasing online conversions, ensuring Google rankings and measuring online performance, we all know these quick build websites are at a disadvantage.  POSH have designed POSH Quixites to tackle just this problem, whilst ensuring bespoke and affordable websites for their clients.

What’s more is POSH Quixites, unlike their competitors, offer some rather incredible benefits, rival to none.  POSH Quixites offer your business:

1. Full ownership of your website on handover.
2. Hosting choices: yes you can choose to host your domain with POSH communications or with any other host of your choice!
3. One-to-one project management to help guide you through the process – giving the ultimate solution for your business needs.
4. Future development options and plugins to grow your site with your business.

So how does this new affordable, off the shelf website tool work for you?

1. Brief POSH on your Brand; Website Design Phase

First of all POSH want to understand your brand, your needs and your audience.  They then use this information to guide you through the Quixites options and help you pick the right template, or website design, for your business.

You can contact them for a call back through their Quixites text line 07500 037089 or contact them through their website.

The template options are all about reducing your customer bounce rates and increasing on-page engagement, with simple navigation, good imagery and strong CTAs.

2. Website Branding

Once you have your website design needs catered for, POSH will assign you with your very own project manager who will set up your website templates for you and put your brand in place for you. This is a huge benefit from the “do it yourself” websites, where us mere mortals are expected to become website developers at the click of a button!  It’s never as simple as it at first seems… so having this step done for you is an absolute godsend!

3. Website Content Creation

Finally, it’s time to upload your website copy/text and images.  You provide the copy and images or pay a little extra for POSH to do the leg work for you.

Here, you have the option here to boost your Google performance by upgrading your Quixites package and having POSH create your copy for you in line with today’s SEO rules.  Or you can simply use your own copy, see how your site performs and ask POSH for a little advice further down the line on your sites SEO needs.

3. Website Launch

A short while later, and you are all set to launch your shiny new business website!

Now you have a fully mobile responsive website, built upon WordPress, that you can build upon, adapt and grow with your business needs.  All this with just a click of a button…

To find out more about our POSH Quixites or measuring your online performance, speak to POSH today. Or text POSH on 07500 037 089.

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1. Measuring User Intent

No amount of technical SEO will improve organic rankings if your content fails to satisfy the user who lands on your website. So if content is indeed king, how do you know the content you are producing reigns supreme? There are three major metrics you can use to measure content performance and analyse user intent: bounce rate, time on page and pages per session.

High bounce rates could indicate low levels of on-page engagement or poor CTAs. Read more about how to reduce bounce rates on our blog.

A low average time on page could mean that the content on the page is not what the user was looking for. And the number of pages a user visits after landing on a specific page proves that they found what they were looking for and are now making their way further down the conversion funnel.

2. Measuring Organic Traffic and Revenue Growth

It seems simple enough: the more traffic you drive to a website, the greater the chance of someone purchasing whatever you have to offer. Right? Unfortunately measuring organic online performance is never as clear-cut as that. While increased organic traffic indicates greater search visibility, if this does not translate into an increase in sales, you could be visible to all the wrong people. Or worse, you could have a poorly optimised site on your hands. Which means you could be attracting all the right traffic, but your would-be-customers are dropping off somewhere along the conversion funnel. Track where customers are falling off and focus on improving performance on those pages.

In short, the right keywords will drive the right people to your site. The right content will keep them there.

3. Measuring Search Queries Performance

Finally, two other performance metrics to track when measuring online performance are search queries that lead users to your site, and their average position on search engines in Google’s Search Console. This will tell you what search terms are driving traffic to your website, which pages use these terms and where they rank in search results. Which means you will be able to track which pages are performing, which aren’t and which need to be optimised for less competitive keywords.

So there you have it. A few key SEO metrics that reflect revenue growth and prove online value. And the bottom line? While measuring ROI may be easy enough to calculate, measuring online performance rarely is.

To find out more about improving your SEO efforts or measuring your online performance, speak to us today.

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