So how do you make sure Google knows who you are and what you do?

The basics of search engine optimisation

Here’s something not many people know. When you are searching on Google, you’re not actually doing a live search of the web. Instead, you are looking through Google’s archive of the internet. This is why changes made to websites do not tend to show up straight away on search result pages. 

So what is Google doing when it trawls the web and comes across your beautifully designed hotel website created by POSH Agency? Well, one of the first things it does is try to work out what the website is about. It does this by checking your keywords. These are words and phrases that help describe what a particular page is writing about. So for example, if you are a cruise company offering holidays around Scotland, then chances are you are using words and phrases like “Scottish cruises” and “cruise holidays in Scotland” quite a lot. Google will pick up on that and understand what you are about. Making sure Google knows what you are offering is key to ensuring your site is served up to the correct audience.

It will also take cues from the alt text on your page images. Alt text was originally used for those using the internet with screen readers to understand what the images were portraying. They now also offer the chance to tell Google what they are too, and further clarifying what the page is about.

And this is the basics of website SEO – to make sure you are using keywords that are relevant to your page, and are phrases that people are searching for. 

How do we optimise your website?

Long gone are the days when websites could just cram a load of keywords at the bottom of a page and expect to be found on search engines. Now, context is key and care needs to be taken to use keywords that are being used to search by customers on Google. A good way of doing this is to write blogs (like this one!) that keeps your website up to date and relevant.

Good hotel SEO practice also means assessing what keywords will work, and which ones are too popular. So for example, let’s say you are a new independent hotel setting up in Glasgow. Using the keywords “Glasgow hotels” would seem like a good idea, and indeed should be on your website. But there are around 15,000 searches using these keywords each month. Chances are the larger and more established hotel chains in Glasgow will be using the keywords (they may even be paying to use them) and so Google will send most customers there instead of to you.

That’s where POSH Agency can really help your business grow and your hotel prosper. We can identify lesser-used but more specific keywords and phrases to lead people to your door. We’ll look at your hotel’s USP and work out what the selling points are. Then we’ll discover searched-for keywords that people are using that relate to that. 

Our SEO makes sure you are seen by the right people.

POSH Agency and your website SEO

If you are setting up a new hotel business, or are looking for a change in your digital management, then get in touch with POSH Agency today. We are experts in the Scottish hospitality industry and in how best to promote you using hotel SEO and a range of other techniques. Give us a call or email today to start chatting!

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That’s where we come in. Here at POSH Agency in Scotland, we have years of experience working with hotels to make sure their site works for them and their guests. 

Best hotel website designs

We believe a successful hotel website has to look good. It also needs to be easy for users to use and book their stay. We have plenty of hotel website ideas but the most important thing is to speak to you about what you want your site to say about your accommodation offering. Are you appealing to young backpackers? Older retired guests? Or families on holiday with their dogs? 

At POSH Agency, we always take the time to get to know our clients and gain a thorough understanding of what they want their website to like, and what they want it to do. Of course, we have plenty of ideas, insights and suggestions gleaned from years of creating the best hotel websites to add to these discussions. Whether you have a firm vision of the end product or are just tentatively looking at creating or updating your current pages, we’d love to get involved. 

Create perfect copy

No website is complete without copy, and we can fill your site with perfect written text that will get you seen by Google and in front of your target customers. We’ll agree on a tone of voice to use. This means that if you would like a stately, authoritative website, you’ll get it. Similarly, if you are looking for a website that is cheeky and funny, our copywriters can do that too and anything in between. 

We’ll create everything from your home page to offer pages. In order to further encourage people to find and stay on your site, we can create regular blogs. These can talk about the local area and offer your site visitors reasons to stay at your hotel whilst exploring the region, including wildlife, shopping and outdoor activities. 

Furthermore, if you would like us to take on social media management of your pages, we can ensure that new pages are promoted at the best times to get them in front of as wide an audience as possible. 

How can we help to bring your hotel website to life? 

Sometimes the best way to explain how we can help you is to show how we have helped others. 

We recently undertook a website revamp with long-term clients Parliament House Hotel in Edinburgh. Sat at the foot of Princes Street, this affordable hotel has many unique offerings to highlight including breakfast served in an historic bothy, and a useable Victorian-era elevator. We updated their site with beautiful images and information on all aspects of the hotel that a guest could need. We also incorporated an Edinburgh Guide so that guests can discover all about Edinburgh and the Lothians without needing to leave the website. Regular blogging is also great for SEO purposes. 

We are also the agency behind one of Inverness’ newest five-star hotels, Ness Walk. The website for this luxurious hotel has many useful features, including a ‘Book Now’ button that never leaves your sight and an online personal assistant feature to give people live and interactive help whilst browsing. 

So how can we help you? Just click on the contact us button below and let’s find out together by choosing POSH Agency as your hotel website developer. 

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