There was a time when agencies would throw out an advert for a product and just hope that it succeeded. It was hard to judge the success of one over another, so many went for a scattergun approach. In today’s digital world, that’s all changed. We are able to see exactly how many people see your Facebook advert or visit your latest blog or have connected through Instagram, and how many of those have bought a room, booked a table or bought a service. Performance marketing agencies like POSH are able to see exactly what works, and focus on your successes to bring more clients. Based in Scotland and serving all the UK, POSH Agency has your data at our fingertips. 

What is performance marketing?

Performance marketing is a type of online marketing and advertising where advertisers only pay when a certain type of action happens. This could be a click, a sale or a download. It’s all data-led, meaning it requires a focused strategy from the outset. Ultimately, we are able to measure your performance and aim to get you in front of a new audience. If you want to make a sale, we’ll help you get there.

Is POSH a performance marketing agency?

Yes we are! At POSH, we love data, and we love what we can do with it. The advantage of partnering with a specialist performance marketing agency like us is that not only do we create your website, but we manage the data too. This means from day one we can strategise about the best way forward with you, whilst testing all the different ideas and options we come up with until we find what works for you and your customers.

This way, we can save you time by only promoting ads which work, which also saves you money too!

How we work with you in digital insights

Our experienced team come with years of knowledge of the digital world, working with companies in the hospitality sector and beyond. We’ll meet you and talk to you in depth to understand you, your business and its needs. We’ll figure out how to best spend your budget for maximum return on investment, and then start building tangible results.

As we go, we’ll refine what works and jettison anything that isn’t up to scratch. Our data analysis keeps us ahead of the game, and ready to tackle all the challenges that come with online sales today. We’ll make sure your campaigns are winning ones. 

Use POSH for performance marketing

Digital competition is fierce, which is why you deserve to be in a trusted pair of hands. For years, POSH has led businesses to great highs online thanks to being one of the best performance marketing agencies around. With us in your corner, from web design to the sales funnel, we’ve got your back. Get in touch with Jenny today to understand more about how we can help you. 

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Pros of ChatGPT

AI has become more sophisticated in its writing. It is able to knock up a 500 or 1,000 word blog in a matter of seconds. And, it’s free. You can sit at your desk and within five minutes have a fully written blog using any keywords you would like and upload it with a couple of images and boom, job done. And yes, AI can even generate the images for you, saving you even more time and money. 

Multiply that over the course of a day and you could be churning out thousands of words, very easily, without the need to do any research, editing or understanding of the topic yourself. For only a few pounds, you could probably find someone on Fiverr to do it for you whilst you enjoy a round of golf or some time in front of the TV. This will result in a consistent publishing schedule that will ensure your website is constantly refreshed with new content – a key aspect of being Google-friendly. 

ChatGPT can also create a variety of content types on a whim. From a funny blog post to a serious article, or from a LinkedIn post to Memorandum of Understanding, AI is versatile. Of course, it’s not just the finished product it produces. It can deliver outline strategies, article structures and even talk ideas out with you. Sometimes it feels like there’s nothing it can’t do!

Cons of ChatGPT

So we’ve established that AI can generate significant amounts of various content in very little time. However, it means if you’re doing that, then so are millions of people all over the world. Everyone is using the same regurgitated content on their sites and ultimately not producing anything new. How can you stand out? And what will make Google put you at the top of its organic search results over a competitor doing exactly the same?

Furthermore, it might even be making stuff up! “Hallucination” is a real problem where AI gets a bit confused and starts to make things up. If that’s then posted online, then other AI could pick it up, eventually spreading a load of nonsense. This will not reflect well on you or your business, and you will quickly lose the trust of your customers and Google. 

Without human oversight, ChatGPT productions can result in poorly written, poorly researched and sub-standard work. Online users are quickly becoming able to pick up on what was ‘written by a robot’, and may feel that ultimately if you can’t be bothered putting the time into your web content, why should they put in the time reading it? The same applies to Google – it much prefers text written by a human (and yes, it’s very good at detecting when it isn’t). 

For best results, use Human Intelligence!

Using ChatGPT for SEO has its place in digital marketing. However, it can’t do it on its own and needs a human  to make it useful. Whether that’s re-writing or proofreading, a person needs to see and be able to make any changes in advance of publication. Best of all, however, is a researched article or blog with accurate information and, if possible, some unique local insight to a place or activity that adds depth and simply doesn’t exist elsewhere online. Only people can do this – and POSH does it the best! That’s some of us up there, ready to get to work for you. Get in touch with us for more information on working together and helping you grow online. 

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A strategy-first approach to digital

There’s no point rushing into digital. In fact, the opposite is usually best. We will take time with you, one-on-one, to study you, your business and, importantly, your customer base. There’s no point advertising on Instagram if your target audience is on Tik-Tok. We’ll work out where your potential clients are, and only then will we began planning out the best ways to attract them.

We have many years of experience dealing with a range of clients, primarily in the hospitality arena. This means we already come equipped with background knowledge of what works, what is a waste of money and what is best for different types of business. 

Here’s a free tip – if you are looking to grow your business online, then organically developing your website takes time, but reaps rewards. You will need a digital strategy to make sure everything is in place before you start, and we’ll work with you to develop a personalised approach to encourage the growth you expect.

Creative thinking every step of the way

If you are looking for a refreshed, modern website, then POSH will do it all. We’ll design an eye-catching, mobile friendly site and complete it with SEO-optimised content with the aim for it to rank highly on Google searches. 

We’ll source images, and make sure the user journey is optimal. We can write engaging blogs to keep your website active and attract brand new customers, setting you up as a reliable and useful site. And we’ll do all of this creatively, engaging your audience from page 1. 

Scottish based, global reach

Headquartered in Scotland, we have a global outlook with clients across the country, whose customers come from all over the world. So if you are targeting local anglers to stay at your small lodge, or American tourists to use your hotel as a golfing base, we’ve got the background and strategies to help you target them. And everything in between, of course!

Happy customers

We’ve worked with so many happy customers in the past and their success is what keeps us going! Here are some testimonials from them. So if you’d like to POSH-up, get in touch with Jenny, founder of the best digital marketing agency in Scotland and let us develop your website, write your blogs and help you with your digital journey. 

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Conversion paths are now more complex

Customer journeys are no longer straightforward. Conversion paths often involve multiple touchpoints across channels like Google Ads, social media and email. However, with tracking gaps, these contributions are not always fully attributed. This makes it harder to pinpoint which channels drive conversions. To get a clearer picture, businesses now focus more on overall revenue growth and less on individual channel data.

First-party data

In a world without third-party cookies, first-party data is essential. Businesses must rely on direct interactions with customers via websites, apps and social media platforms. Email addresses and device IDs will also be important. Social media platforms like TikTok, Instagram and Facebook offer built-in tools for tracking activity, making them a valuable source of insights. By using first-party data, businesses can maintain personalised marketing and respect consumer privacy.

Server-side tracking

Server-side tracking offers more reliable cookieless tracking solutions compared to traditional methods. It reduces reliance on third-party cookies and provides improved digital marketing data accuracy. But even server-side solutions are not foolproof. Implementing these systems can be costly and managing them requires ongoing resources. Despite these challenges, server-side tracking is becoming a necessity for businesses aiming to stay competitive in a cookieless world.

Building consumer trust

Switching to GDPR-compliant tracking isn’t just a challenge, it’s also a chance to grow. By being clear and asking for the user’s permission, businesses can build trust and stronger customer relationships. This change helps brands focus on more personal and meaningful connections, which benefits both businesses and their customers.

Get expert help from POSH Agency

Dealing with GDPR-compliant tracking and a cookieless world can feel overwhelming. At POSH Agency, we help hospitality businesses stay on top of these changes. Let us support you and make sure your data stays accurate. Contact us today to see how we can assist your business.

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A key market for Scotland’s tourism

Germany has consistently been a vital market for Scottish tourism. In 2023, German visitors accounted for 9% of all international visits and 7% of overseas spending in Scotland. With 343,000 visits, 2.6 million overnight stays and £247 million in total expenditure, the German market visiting Scotland continues to stand out. The average trip lasts 7.6 nights, with an average spend per visit of £719.
Source: International Passenger Survey, 2023 (numbers have been rounded).

Why Germany loves Scotland

Scotland’s natural beauty, historic landmarks and unspoiled landscapes are key attractions for German travellers. Touring the countryside remains a top priority for visitors from Germany. This strong interest in Scotland’s landscapes helped the German market perform well in 2023, with visits exceeding pre-pandemic levels by 6% and spending up by 26%.

The 2024 Euro’s

Scotland playing in the 2024 Euros has also fueled interest from Germany, as German user’s visits to Scottish tourism websites increased by 83% during the tournament. This surge highlights the importance of leveraging sporting events to boost international tourism.

Opportunities for growth in 2025

The continued growth of the German market visiting Scotland presents opportunities for the hospitality sector. With a shift towards more holiday-oriented visits post Brexit and pandemic, businesses can tailor their offerings to enhance the travel experience for German tourists. From curated tours to localised marketing campaigns, understanding the preferences of this market is key.

Work with POSH

At POSH Marketing Agency, we specialise in uncovering valuable insights from tourism data. By analysing trends like the rise of the German market visiting Scotland, we help businesses identify growth opportunities and develop strategies to attract international guests. Whether you want to update your marketing or understand your customers better, POSH is here to help. Contact us today to learn how we can support your business. 

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Where to start marketing?

Marketing a small business is hard. Seeing it thrive is infinitely harder, but here we are, 16 years later and POSH is still leading the way in developing eye-catching, SEO optimised websites for businesses across the country. 

Over the years, the strategies, tools, and approaches in digital marketing have undergone significant transformations. Social media has changed how we promote ourselves and our clients’ work, developing a new way of talking which simply didn’t exist 10 or 15 years ago.  In this blog post, we’ll delve into the top 3 lessons we have learned about marketing for small businesses and how these insights have shaped the way we approach every new commission today.

1. Embrace Digitalisation

Marketing used to be TV and newspaper led. Not any more. The rise of the digital era has revolutionised marketing for small businesses. It meant we could stand shoulder-to shoulder on the same platforms as the largest businesses like Coke, Apple and Disney. We could place adverts in places we knew our customers would be, and track how successful these ads were. Using Facebook, Instagram and TikTok has been crucial to allow small businesses to be heard above large corporations.

Find out more about our digital marketing services here.

Key lesson: Embrace change. Nothing stays the same for long, and if you aren’t at the forefront of new ways of doing things, you will be left behind playing catchup. 

2. Listen

No matter how big or small businesses are, you are always going to be dealing with a person. Whether that’s on the other end of the phone, over Teams or in person, you need to be able to make a connection. The best way to do this is to listen to what is being said, and ask questions.

Small businesses thrive on word of mouth, and this involves listening to customer feedback. When a customer gets great service, they are often keen to share this with their friends and family. This is the sort of marketing that money can’t buy! By being personable with everyone and listening to their needs, we can help ensure our business is the sort they will recommend.

Key lesson: When we listen, we can begin to see opportunities for marketing and business growth.

3. Content marketing drives results

There was a time when writing an online blog was seen as a hobby, like writing a diary. Today, blogs are a cornerstone of the web, and content marketing is crucial in pushing websites in front of the right set of eyes. 

Content marketing such as blog posts, videos, or social media content, providing valuable and relevant information to a target audience. It sets you up as a position of authority, making potential customers trust you which, in turn, increases the likelihood that they will buy from you. Good content also engages in search engine optimisation, which makes your search results appear high when someone Googles what you do. 

Find out more about our search engine optimisation services here.

Key lesson: Provide accessible, regular and relevant content to encourage new visitors to your site.

This time next year, Rodney…

We’ve learned plenty of lessons growing POSH and how to market a small business. But these three stand head and shoulders above the rest as being the basis for developing a successful enterprise. Embrace change, listen to clients and create worthwhile content. As an online marketing agency, by continuing following those lessons, we look forward to continue our growth for many more years to come. If you’d like to join us and hear more about how we can market your small business, get in touch with Jenny today.

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SERP (Search Engine Results Page)

SERP refers to the page displayed by search engines in response to a user’s query. Understanding SERP features such as featured snippets, knowledge panels, and local packs is crucial for optimising website content. This will help you to appear prominently in search results. By understanding how to get content onto a potential customer’s SERP, you can aim to increase sales. 

SEO (Search Engine Optimisation)

SEO is the practice of optimising your website content to rank higher in SERPs (see, you’re already getting the hang of this jargon!). One way to help with this is to use keywords – these are the phrases that people use to search online. By incorporating them in useful content, you can encourage more people to visit your site and attract more organic traffic from search engines like Google.

We’ve spoken at length before at SEO and the basics always remain the same. If you create high-quality copy that is focused on your business – and provide it consistently – then you are over halfway to ensuring you’ll get good search results. If you would like help providing timely content for your website to help with SEO, then just give us at POSH a shout.

PPC (Pay-Per-Click)

PPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s found on Google Ads and Facebook Ads. PPC allows users to create targeted campaigns to promote their content and drive traffic to their websites. By bidding on keywords and demographics, digital marketers can reach their target audience effectively and track the performance of their ads in real-time. It is a good way to advertise as you only pay each time your advert is clicked on, as opposed to every time someone simply views your advert. This means that you only pay for times a potential customer clicks on your advert.

CTA (Call to Action)

A CTA is a prompt that encourages readers to take a specific action. This could be subscribing to a newsletter, downloading a resource, or making a purchase. It’s vital to include clear and compelling CTAs on your website. Content like blog posts can help drive conversions and engage your audience. Whether it’s a clickable button, an image or a text link, CTAs should be strategically placed throughout your blog to guide readers towards desired actions. For example, do you want your web visitors to book a stay at your hotel? Then ensure you have clear “Book Now” buttons on your site, especially at the end of blogs which tell them about your wonderful accommodation. Parliament House Hotel in Edinburgh has excellent CTAs throughout their site.

And if you want blog readers to find out more about you, then direct them to an about us page like this!

ROI (Return on Investment)

ROI measures the effectiveness of your digital marketing efforts. It compares the cost of investment to the resulting benefits or revenue generated. For websites, ROI can be tracked through various metrics such as website traffic, engagement rates, lead generation, and ultimately, conversion rates. By analysing ROI metrics, we can evaluate the success of digital marketing campaigns. This can help direct future strategies. Here at POSH we can do this analysing for you. Our keen eye, educated through hundreds of hours of studying spreadsheets, will be sure to help you get a solid ROI.

Bounce Rate

Bounce rate tells us the percentage of visitors who land on one webpage but then leave without interacting further. A high bounce rate is often a bad thing, especially for those in the hospitality profession. That’s because it means there’s a good chance that the user did not get what they wanted form your site, and so went to another one instead. If you are looking to bring customers to your business, you usually want to attract and keep them on your page until they purchase goods or services. Want to bring your bounce rate down and sales up? Speak to us at POSH and we can help.

In conclusion, understanding these types of phrases is only the beginning. Mastering the art of digital marketing is a long process, so why not let us join you on your journey and we can help your website really shine? Get in touch with Jenny today. 

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Define Your Needs and Goals

Before you even visit Google, jot down some of your objectives first. Work out what you want the end goal to look like. Is it a new website? A social media restart? Rebranding? Decide what your maximum budget is and when you need everything finished by. Do you have any specific requirements, for example multiple languages or video production? Have all this to hand so that when you talk to a design agency you can be clear in what you want from them at the outset.

Ask around

Hold it – don’t go Googling just yet! Even in this modern era, word of mouth is still one of the best ways you can find recommendations for design agencies – and the ones to avoid. Ask your LinkedIn networks and colleagues who they have used, and see if they would be a good fit for you.

Search online

Okay, now you can Google! But try to be specific with your terms. “UK design agencies” will spit back thousands of results. Narrow your focus. For example, POSH focuses on those in the hospitality industry in Scotland, so if you were looking for someone like us, you could Google “hospitality digital agency Scotland” and we might be right up your street!

Ask to see examples

Most agencies will have case studies or design examples on their websites. You should be able to see current and former clients – are they in the same sort of industry as you are? Don’t be afraid to ask for examples which are more tailored to the sort of work you require. It’s also good to see testimonials from previous clients where you can check the work is up to your standard. Here are some of our testimonials.

Always evaluating

Throughout this process, make sure you are happy with how it’s going. For example, are you speaking to a different person each time you call, or do you have a single point of contact? Are they responsive? Do you get a good vibe from those at the agency? If you can, try and meet those who will be working directly on your project. Often, the person trying to win your work will not be involved in the day-to-day creation of blogs or pages, so make sure you know who you will be collaborating with. 

Be upfront with budget

Always be clear on how much money you have in the budget right from the start. This will avoid disappointment later on, and can often lead to some creative thinking which can create truly original pieces of work. 

Start a trial project

If you have a large piece of work, you might be nervous starting it with a new company. What if it doesn’t work out? One solution is that you could always try a shorter project, perhaps a few blogs or social media posts. This will link you directly with the creative team and if all goes smoothly, it will put your mind at ease.

Take your time

Always take your time to consider your options, and don’t be rushed. Ultimately, your gut instinct is important here – who can you see yourself working with for the next few months?

These are a few ideas to help you choose your UK creative agency. Of course, seeing as you are on the POSH site, we must be doing something right! Why not drop us a line and we can have a chat about your needs? You can explore a list of our services here.

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General phrases

Front of House: These are staff members who deal directly with guests. They include those working at reception, taking orders in a restaurant and the concierge. Conversely, back of house staff include those with minimal or no customer contact. They could be office staff, maintenance workers and chefs. 

Covers: In the context of a restaurant, a cover is a single serving of a meal to one person. The more covers you have, the more people you will need to serve. 

Eco-tourism: Having a holiday in the most green and sustainable way possible. For example, cycling instead of driving, and using environmentally friendly toiletries.

Room Types

Single Room: A room for one person.

Double Room: A room with a double bed, typically for two people.

Family Room: Suitable usually for two adults and two children.

Suite: A larger and more luxurious room with a separate living and sleeping area.

Single surcharge or a single supplement: Are you travelling alone? Then you might also come across something called a single surcharge or a single supplement. This is when you a person stays in a room on their own but which can accommodate two or more people. The hotel may charge you an extra amount of money to do so.

Types of accommodation in the UK

Hotel: A large building with individual rooms and a central reception area. May or may not have dining facilities on-site.

B&B: Bed and Breakfast. Often family-run, these are usually converted houses which offer a room for the night and a cooked or continental breakfast in the morning on-site.

Self-catering: Usually an entire apartment, cabin or building with bedrooms, living area and kitchen. Guests are usually expected to cook for themselves although some five-star venues offer the the use of a chef for an additional cost. 

Hotel services

Turndown Service: This is an evening service to prepare the bedroom for sleep. When a guest is out for dinner, the turndown service is performed in their room. Upon return to their room, the lights are dimmed and the bedding is prepared so that guests can feel relaxed and homely and ready for sleep. 

En Suite: A bathroom which is connected directly to a bedroom. In some older bed and breakfasts, you may find that toilets are situated in a main hall and are shared with other guests although this is not common. 

These are just a few of the most common terms and hotel jargon you might come across. However do remember that those who work in hospitality tend to be friendly, so if you don’t understand something – just ask!

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Chat GPT

We’ve already spoken at length about Chat GPT and how it can help us with our writing. Whilst we would never use AI to generate blogs to publish, it can help produce a plan or structure to guide writing. All blogs written by us for our clients are written by real people behind the keyboard (hello!) and so everything is researched and written by hand. However AI can help us consider ideas we might not have though of, giving us fresh blogs to write ourselves that are original and relevant to our clients niche.

AI in imagery

Everything needs images now, from websites to social media posts to newsletters. Images are what grabs people’s attention, and keeps them reading. However, finding the right image can be hard – if it even exists at all.

There are many AI tools out there to help you generate your own images, and you can usually use them however you want afterwards. Shutterstock is a paid-for tool which can generate images when you input text. Adobe Photoshop similarly lets you edit and generate unique images, and you can even start by using one of your own. There are also plenty of free image generators to use, including Nightcafe. 

The only limit is your imagination. We’ve been playing with these tools for a while with mixed results that often need time for tweaking. But if what your website needs is an image of a luxury hotel resort where a family are playing happily in the sand and overhead, a large green dragon breathes fire at a distant volcano…well, AI has got you covered:

Alexa, set a reminder…

For many households, Amazon’s Alexa and Google’s Nest speakers have become part of daily routines. From setting reminders to controlling the TV to even ordering goods with your voice, they have changed they way we do things.

Such always-listening speakers still worry many about invasion of privacy in their home, but for many the benefits outweigh the potential risks. Many hotels have included smart speakers in rooms, with the option of turning them off. 

Benefits to guests include easily playing music they like, checking the local weather and news and also connecting to the front desk. It’s also possible to check out of a hotel just by using your voice. 

Chatbots

When you have been in the hospitality industry for a long time, especially in one location, you begin to see patterns in things people want to know. For example, are there parking spaces nearby? What time is breakfast? What time is checkout? 

These are just a few of the many questions a chatbot can help answer, allowing hotel staff more time to deal with complicated questions that need personal attention. By allowing website visitors to click an icon, they can open up a chatbot which offers lifelike responses and is able to answer any number of questions, even those specific to your business. For anything it can’t help with, it is able to transfer the customer to a real person to continue their experience. 

Take a look at an example here from Le Canton hotel in Brazil. Do keep in mind that AI is still a burgeoning field, and sometimes things can go a little wrong, like this chap who tried to get himself a brand new Chevy car from a dealership chatbot for $1!

The future of AI

AI is going to become more human, and being able to tell when you are interacting with a human or machine will become more difficult as technology advances. This means that now is a great time to start using AI and keep ahead of the game. If you want to discuss ways to integrate AI into your hospitality industry, then get in touch!

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As 2023 draws to a close, we’ve seen many changes and developments in the Scottish hospitality industry over the year. Hospitality trends we have noticed include a rise in the need for digital marketing strategies to get businesses seen online, a rise in the number of people working whilst abroad and a definite increase in the number of people looking for eco holidays.

Here’s a rundown of what we’ve seen – and where we think 2024 will take us.

Travelling is happening again

After lockdowns and restrictions, we’re delighted that 2023 saw people travel in huge numbers around the world and here to Scotland. We saw a large rise in travellers from the USA as well as from across Europe. European travel had been weak since Brexit, but people are starting to come back to the UK from all across the continent again. 

One of the most interesting changes since COVID has been the rise in working travellers on ‘workations’. This is where people with remote jobs have realised that they don’t have to work from their kitchen or bedroom – they could do it from a beach or in a bar like at Kingsmills Hotel! Hotels and guest accommodation have similarly realised that to cater to this emerging market, they need to ensure their Wi-Fi is as fast as possible and accessible throughout their grounds. Additionally, guests like to find places to work where they can engage in online meetings without disturbing others. So locations that offer rooms to hire by the hour with screens and power sources are proving popular with this type of traveller. 

With remote working here to stay, ensuring your accommodation and services are appealing to these digital nomads is a good investment for the future.

The eco-travel market is on the rise

Furthermore, eco-travelling has come up the ranks in 2023. We’ve noticed that when faced with two similar holiday options, travellers will often choose the more expensive if it is eco friendly. This means it might be a location which is environmentally conscious, or offers carbon offsets. By pushing the environmental aspects of a venue – perhaps by not wasting unused food as seen at events at Venachar Lochside – businesses can increase their appeal to eco travellers. We can see this trend increasing over 2024 and beyond.

Make sure you have a digital marketing strategy

Long gone are the days when you could simply set up a website and expect customers to come pouring in. If you want to be seen online today, you need a digital strategy including SEO and marketing and 2023 has continued to prove that point. 

We continue to see a lot of traffic come from social media websites, so a strong presence on platforms like Facebook continue to be vital. A great example is Eagle Brae. Their social presence is more about the experience and getting potential customers to imagine how wonderful it would be to stay there. Whilst they still promote last minute breaks, it isn’t a hard sell because they have a high quality offer they know people will want. 

Having websites which are fully SEO optimised is also crucial. SEO or search engine optimisation is a way to construct a site so that search engines such as Google can easily find them and understand what your site is about. This means it can reliably deliver your site in search results to customers looking for your service. It’s no longer about ‘keyword stuffing’, but rather making sure your site is authoritative, up to date and relevant. By understanding the types of searches people do in your niche (for example caravan holidays, hot tub breaks, luxury event space etc), it’s possible to create pages to meet that need and so make yourself visible to a new audience. Stuckgowan Estates is a great example of a five-star accommodation experience which runs a beautifully SEO optimised website. 

Highlight free things to do

Even although people are going on holiday again, and are often willing to pay a little extra to make sure their hotel or self-catering meets their needs, people are still conscious of their overall budget. The cost of living will still be tight throughout 2024.

What we’ve found is that free things to do near an area can be a deciding factor when it comes to deciding on where to stay. We urge our clients to consider this when working on their websites. It could be anything from wild swimming in a loch to where to buy food for a picnic. Loch Lomond Waterfront have particularly embraced this strategy by highlighting the many free things to do around the area, and they are reaping the rewards. Offering itineraries for free days out is a slam dunk when it comes to high performing blogs. 

Open bookings in advance

People are planning their holidays much further in advance now than ever before, which means accommodations need to open up their bookings well into the future. 

It may be because people want to spread the cost for their holidays over a longer period, but we are finding that holiday bookings are coming in for up to a year or even two in advance. This means, as of 2023, we advise clients to open their bookings up to the end of 2025. Rates for Christmas and new year breaks need to be live at least six months before the season, and the same goes for Valentines Day offers, spring beaks and half term holidays. 

January is by far the biggest month of the year for bookings. By the end of December, websites need to have their last minute deals ready for 2024, as well as looking ahead to 2025 stays. 

Looking forward to another amazing year

2023 has been a fantastic year for our clients, and we hope to make 2024 even better! If you are looking for a marketing agency which specialises in hospitality digital marketing, then we would love to chat about helping you get to the next level. 

The post Scottish hospitality trends in 2023 appeared first on POSH Agency.

POSH tourism advisors and digital experts

Recently, our CEO, Jenny Mills, joined the board of Love Loch Lomond as one of their tourism advisors. As a result of her passion to drive and support the area through her extensive tourism and digital knowledge. As such, she is determined to support the team of Love Loch Lomond in any way she can and help them to continue acting as an ambassador for this beautiful region.

What is Love Loch Lomond?

Love Loch Lomond is the authentic face of the businesses in the area. Working hard to promote the destination and provide support for the region. It is supported by a collective of local Loch Lomond, Stirling and Glasgow businesses who care deeply for the area, and who look to give visitors the best experiences possible. 

Love Loch Lomond cover all aspects of real tourism around Loch Lomond and the Trossachs, including family-run businesses and attractions. Members include POSH clients such as Loch Lomond Waterfront and Stuckgowan Estates, and we are also trade members ourselves. 

If you are looking to enjoy an authentic Scottish experience when you visit Loch Lomond and the Trossachs, then make sure you check out their members. You can explore more of the website here. 

Joining the Love Loch Lomond board

Upon joining the board, Jenny said; “This is an opportunity for me in a personal capacity. As a result, I get to support and promote the local area and the businesses around Loch Lomond and the Trossachs. Being a resident of the area all my life, I am extremely passionate about global travellers expanding here. And the prospect of bringing Loch Lomond back to its hay day! Wow, don’t bypass Loch Lomond, pop in and explore on your way to the Highlands.

Here at the POSH Agency we have been working with wonderful clients around Loch Lomond for many years. And we have seen fantastic performance growth, year on year with them. So I have a good insight into how best to sell this area. I’m looking forward to working with fellow board members, tourism advisors and other members of Love Loch Lomond to help raise the profile of the area.”

Join us!

We think Love Loch Lomond is a valuable asset to the businesses and tourists to the area. That’s why we seek to encourage as many new members to join as possible. If you are a business in the area – and this could be everything from catering, accommodation, travel, experiences or attractions – then please do consider becoming a member. 

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