Pros of ChatGPT

AI has become more sophisticated in its writing. It is able to knock up a 500 or 1,000 word blog in a matter of seconds. And, it’s free. You can sit at your desk and within five minutes have a fully written blog using any keywords you would like and upload it with a couple of images and boom, job done. And yes, AI can even generate the images for you, saving you even more time and money. 

Multiply that over the course of a day and you could be churning out thousands of words, very easily, without the need to do any research, editing or understanding of the topic yourself. For only a few pounds, you could probably find someone on Fiverr to do it for you whilst you enjoy a round of golf or some time in front of the TV. This will result in a consistent publishing schedule that will ensure your website is constantly refreshed with new content – a key aspect of being Google-friendly. 

ChatGPT can also create a variety of content types on a whim. From a funny blog post to a serious article, or from a LinkedIn post to Memorandum of Understanding, AI is versatile. Of course, it’s not just the finished product it produces. It can deliver outline strategies, article structures and even talk ideas out with you. Sometimes it feels like there’s nothing it can’t do!

Cons of ChatGPT

So we’ve established that AI can generate significant amounts of various content in very little time. However, it means if you’re doing that, then so are millions of people all over the world. Everyone is using the same regurgitated content on their sites and ultimately not producing anything new. How can you stand out? And what will make Google put you at the top of its organic search results over a competitor doing exactly the same?

Furthermore, it might even be making stuff up! “Hallucination” is a real problem where AI gets a bit confused and starts to make things up. If that’s then posted online, then other AI could pick it up, eventually spreading a load of nonsense. This will not reflect well on you or your business, and you will quickly lose the trust of your customers and Google. 

Without human oversight, ChatGPT productions can result in poorly written, poorly researched and sub-standard work. Online users are quickly becoming able to pick up on what was ‘written by a robot’, and may feel that ultimately if you can’t be bothered putting the time into your web content, why should they put in the time reading it? The same applies to Google – it much prefers text written by a human (and yes, it’s very good at detecting when it isn’t). 

For best results, use Human Intelligence!

Using ChatGPT for SEO has its place in digital marketing. However, it can’t do it on its own and needs a human  to make it useful. Whether that’s re-writing or proofreading, a person needs to see and be able to make any changes in advance of publication. Best of all, however, is a researched article or blog with accurate information and, if possible, some unique local insight to a place or activity that adds depth and simply doesn’t exist elsewhere online. Only people can do this – and POSH does it the best! That’s some of us up there, ready to get to work for you. Get in touch with us for more information on working together and helping you grow online. 

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How to use ChatGPT

In order to do anything with Chat GPT, you will need to actually know how to use AI. Follow these simple steps to start your ChatGPT journey:

• Visit chat.openai.com and log in (or sign up).
• Type your prompt in the message box on the homepage. This will tell ChatGPT what you want it to do.
• Once you receive a response, you can enter a new prompt, regenerate the response, copy it, or like/dislike it.

What can ChatGPT be used for?

You can use ChatGPT for a huge range of things. Plenty of people use Chat GPT on a daily basis, for small, personal tasks as well as larger professional ones. Here are just some of the uses of ChatGPT:

Explaining complicated topics

Sometimes, no matter how many times you re-read something or research it in different ways, things just do not make sense. If you’re struggling to understand a concept or a topic, you can use ChatGPT to get an easier-to-digest explanation.

You can simply give Chat GPT the prompt “explain x to me like I’m 5”, and it will provide you with an explanation much less convoluted than pages like Wikipedia. This can really useful for theoretical concepts, especially if you don’t want to pause reading a text or a brief but are stuck on one word. Rather than spend half an hour researching, simply ChatGPT it.

Solving maths problems with a step-by-step explanation

For people who simply cannot get on with maths equations, ChatGPT can help hugely. Not only will it answer your question, but it can break the answer down into a step-by-step of working out. It allows you to get an answer, but most importantly, it shows you how to do it yourself. This can be really helpful for revising students.

Creating a meal plan

Trying to decide what to eat each and every night can be exhausting. With the help of ChatGPT, however, that is a thing of the past! No more getting to 6 pm and ransacking the fridge to see what you can make – give it prompts about the kind of foods you want it to make.

For example, you could ask ChatGPT:

• “What are some high-protein meals that use red peppers, beans and cottage cheese?”
• “Can you suggest some low-fat dinner ideas that only take 20 minutes?”
• “What can I cook for someone who is gluten-free, vegetarian and lactose intolerant?”

Any of these will give you a handful of meal suggestions, allowing you to get your tasty evening meal without having to do too much thinking.

Suggesting things to do

If you’ve got a group of friends over, ChatGPT can be really helpful in picking something to keep you all busy. You could ask ChatGPT for ideas for card games, or questions to ask to break the ice, you could even try to ask it for a murder mystery game!

Using ChatGPT for business

Chat GPT has uses beyond just personal projects. You can also use it to help with a variety of business tasks. For example, it can help you to plan your time effectively, conduct market research or plan online content and social media posts.

Coming up with hashtags and keywords

Since ChatGPT can scour the internet, it can be really useful in finding social post hashtags for you to use in your marketing. Likewise, ChatGPT can be used to find keywords for you to use in your articles. All you will need is to type in a few of the keywords you already have and it will provide a list of related words.

Creating outlines for articles

Once you’ve got keywords and a title, you can ask ChatGPT to provide you with a list of subtitles and headings for a piece of content. It will keep them as closely related to the keyword that you’ve given as possible, and make sure that the article has as much information as possible.

You can then provide your writers with the outline to shape the content perfectly. Just make sure you give the outline a once over before you send it out, as sometimes it might include headings that don’t fit your content plan.

Creating business strategies and schedules

If you outline your target audience and goals, ChatGPT can help you to create a marketing strategy with content calendars and schedules. It can help you with processes, time management and workflows across many areas of your business, such as HR, sales and payroll. Within your industry, it can identify current trends and gather market research and insights. It can also carry out competitor analysis and suggest improvements. Even if it isn’t perfect, it provides a good base to work off!

When not to use ChatGPT

So if ChatGPT can do all of these things, surely you should use it for everything? It would make life easier – right?

Well, the short answer is no. Using it to create keywords, strategies, and outlines is fine. But beyond that, you run the risk of it harming your performance. Google’s algorithm, as it stands, can identify AI-generated content, and it will penalise pages accordingly. If you use ChatGPT to write content for your pages, you may find that the pages do not do as well as you’d like them to. No matter how many keywords it has or how much you promote the page. You may also find that some of the generated content has inaccuracies or irrelevant information, which can add to the spread of misinformation.

It is also important to consider that while ChatGPT can be used to craft content strategies, others may do the same. If your competitors are also using ChatGPT to create their strategies, you might be using the same strategy. That won’t work well for either of you.

Real humans still needed!

So, in summary, ChatGPT can be really useful for some things. It can reduce the number of hours you need to spend doing some things. Meaning you can get on with other things that you wouldn’t normally have time for. Or spend more time on special projects. And, of course, it is still learning. Future iterations will no doubt give even better solutions to the tasks detailed above.

However, what is clear is that using a real human being is still the way forward for other things! So, if you need help with your website, content creation, blogs, etc., we have real human writers and marketing experts. Get in touch to see what we can help you with.

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