Fresh Content Vs. Re-sharing Content

In a world where content is king and duplicate content is a big no no, the idea of re-sharing content goes against the grain. But there is a big difference between creating fresh content and simply re-sharing content. That’s why creating a solid foundation of evergreen content that can be shared again and again should be a key part of any social media strategy. Fresh content is great for a website. Sharing, and re-sharing that content gets your content seen by more and more people. And the more people to engage with your content, the better it is for SEO. So to help you make the most of your content, we’ve put together 3 sure ways to re-use great content.

1. Spruce Up An Old Blog

Let’s face it. A lot happens in the social sphere every day. New content, new ways to engage with fans, and dare we say it, new followers. So writing blog posts that can be used again and again is one of the smartest, time-saving content marketing strategies out there. Simply check your analytics, find an old, popular blog and give it some TLC. Re-write the headline, update the links and images, update content and share it with new followers who wouldn’t have seen it when it was originally published.

2. Repackage Your Content

Spending hours and hours creating great content, only to find out that no one is clicking through to the content itself can be disheartening. That’s where repackaging content comes in. Give old blogs a new focus by rounding up similar blogs based on a theme. For example, “The Best of Christmas in Edinburgh” or “Halloween in the Scottish Highlands”. That way, you can encourage readers to stay longer on your website by housing all the content you’ve created around a certain topic in one place.

3. Avoid Spamming Your Audience

Social organic reach is dwindling. It is a truth universally acknowledged by social media marketers. So the chances of the same fan or follower seeing an old piece of content you shared two years ago is minimal. But if you do re-share old content word-for-word, without updating the content for a new audience, you run the risk of spamming your audience. So if you are going to re-share content, you have to do so responsibly. It is important to vary your content, as well as how you share it on social media. Try using a different image with a new headline. Then test to see which post got the most online engagement.

So there you have it. 3 ways to optimise your content marketing by re-sharing great content. To find out more about content marketing strategies, how to grow organic traffic or increasing social media reach, contact us today.

The post Effective Content Marketing: 3 Ways To Renew, Refresh and Recycle Content appeared first on POSH Agency.

Blogs are a way to continually update your site and keep it fresh with new content. This is because:

1. It assures people that your business is active and you are working hard to keep it up to date
2. It lets Google know that you offer a current and up to date service for its customers and so you are more likely to turn up in search results. 

Turning up high in Google’s search result list is absolutely one of the most important (and free!) ways to promote your business to customers. But there are ways you can help ensure this happens and try to get as close to the top of the search results as possible. 

Search Engine Optimisation

There could be millions of people all vying for a spot at the top of search engines for specific topics. But the question is: how do they plan on getting there? The answer to that is that they’ll be blogging for Search Engine Optimisation, or simply SEO. 

What is SEO, though? The answer to that question starts with Google. Let’s imagine you are lucky enough to be going on holiday. You will probably want to search for a hotel and you will probably use Google for doing so (most people do). Google displays links to the pages that it considers the most relevant and authoritative in relation to your chosen query. It will give you a list of hotels. 

But you will want to search for something more specific than just “a hotel to stay in”. You will want to stay in a hotel in, for example. Inverness. That will give you a slightly different and more precise set of search results. Again, you might want a hotel in Inverness that is dog friendly. So that will give you even more specific results. 

SEO has been called the ‘quality control for websites’ before. In some way it’s true, web pages have the chance to rank high on Google as long as they are written well, use the keywords that people use to search, and have other quality web pages link to them in turn. 

But how do we make sure that we appear in the search results? Let’s talk a bit more about how to make keywords work for you.

Keywords

One of the flat-out best methods of attracting viewers to your site is through the hard-to-master art of keywords. Think of these as the words and phrases that people use when searching for something online.

For example, if you have a hotel in Inverness, you will want to use that exact phrase, as well as other phrases people might look for when deciding on an Inverness hotel. Are you dog friendly? Close to shops? Are you a good wedding venue? All of these are important keywords which when used throughout your blog make it clear to Google what you are, where you are and who you are selling to. 

Keywords are often used multiple times throughout a single blog (see if you can spot ours!). Entire bodies of content can be based around them. They can be well hidden, or only appear a few times throughout a piece, though they’ll always make up part of the title.

There’s a lot to consider when making sure a blog is both quality content, and fully search engine optimised. So it’s important to never let the desire to plug in plenty of keywords detract from a well written blog. The aim is to write a clear, easy to read blog that incorporates a few keywords. This is the start of your SEO strategy to bring more customers to your website through search engines.

Links and You

Blogs are the perfect platform for websites wanting to build up their traffic and reputation with new, relevant content. They also give you, the writer, the chance to add a link to one of your other pages. This will boost its rank on Google. It’s a little cheeky, but every little helps and you’d hardly be the first, or the last! It also means that people who visit your site begin to see it as an authority on a subject as you hold all the information they are seeking. This is great user experience because they don’t have to keep typing search terms into Google.

As your site (or blog page) grows in popularity, other reputable sites might see fit to include relevant links back to it in turn. This will further boost it in the cut-throat world of Google Ranks. There are a number of detailed guides online that can explain exactly how and why linking becomes so important – especially when it comes to attracting viewers.

Where to start?

The basics of writing a good blog isn’t black magic. Anyone can do it! But not everyone can do it well. A good blog should be entertaining, informative and easy to read. Try to avoid using industry jargon, especially if your target audience won’t understand your acronyms. 

If you are looking to find keywords for your industry, check out sites like Google Ads. And remember to link your site up to an analytical account like Google Analytics. This is one of the best ways to see which blogs are working well. This could be those which attract customers to your site and drive sales. You can also see the ones which are perhaps not performing to expectations, and so you can update them accordingly.

If all this sounds like too much for you, and you just want blogs that work and drive people to your website, then get in touch with us today. We’ll be happy to take a look at your site and help you out!

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