Chat GPT

We’ve already spoken at length about Chat GPT and how it can help us with our writing. Whilst we would never use AI to generate blogs to publish, it can help produce a plan or structure to guide writing. All blogs written by us for our clients are written by real people behind the keyboard (hello!) and so everything is researched and written by hand. However AI can help us consider ideas we might not have though of, giving us fresh blogs to write ourselves that are original and relevant to our clients niche.

AI in imagery

Everything needs images now, from websites to social media posts to newsletters. Images are what grabs people’s attention, and keeps them reading. However, finding the right image can be hard – if it even exists at all.

There are many AI tools out there to help you generate your own images, and you can usually use them however you want afterwards. Shutterstock is a paid-for tool which can generate images when you input text. Adobe Photoshop similarly lets you edit and generate unique images, and you can even start by using one of your own. There are also plenty of free image generators to use, including Nightcafe. 

The only limit is your imagination. We’ve been playing with these tools for a while with mixed results that often need time for tweaking. But if what your website needs is an image of a luxury hotel resort where a family are playing happily in the sand and overhead, a large green dragon breathes fire at a distant volcano…well, AI has got you covered:

Alexa, set a reminder…

For many households, Amazon’s Alexa and Google’s Nest speakers have become part of daily routines. From setting reminders to controlling the TV to even ordering goods with your voice, they have changed they way we do things.

Such always-listening speakers still worry many about invasion of privacy in their home, but for many the benefits outweigh the potential risks. Many hotels have included smart speakers in rooms, with the option of turning them off. 

Benefits to guests include easily playing music they like, checking the local weather and news and also connecting to the front desk. It’s also possible to check out of a hotel just by using your voice. 

Chatbots

When you have been in the hospitality industry for a long time, especially in one location, you begin to see patterns in things people want to know. For example, are there parking spaces nearby? What time is breakfast? What time is checkout? 

These are just a few of the many questions a chatbot can help answer, allowing hotel staff more time to deal with complicated questions that need personal attention. By allowing website visitors to click an icon, they can open up a chatbot which offers lifelike responses and is able to answer any number of questions, even those specific to your business. For anything it can’t help with, it is able to transfer the customer to a real person to continue their experience. 

Take a look at an example here from Le Canton hotel in Brazil. Do keep in mind that AI is still a burgeoning field, and sometimes things can go a little wrong, like this chap who tried to get himself a brand new Chevy car from a dealership chatbot for $1!

The future of AI

AI is going to become more human, and being able to tell when you are interacting with a human or machine will become more difficult as technology advances. This means that now is a great time to start using AI and keep ahead of the game. If you want to discuss ways to integrate AI into your hospitality industry, then get in touch!

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How to use ChatGPT

In order to do anything with Chat GPT, you will need to actually know how to use AI. Follow these simple steps to start your ChatGPT journey:

• Visit chat.openai.com and log in (or sign up).
• Type your prompt in the message box on the homepage. This will tell ChatGPT what you want it to do.
• Once you receive a response, you can enter a new prompt, regenerate the response, copy it, or like/dislike it.

What can ChatGPT be used for?

You can use ChatGPT for a huge range of things. Plenty of people use Chat GPT on a daily basis, for small, personal tasks as well as larger professional ones. Here are just some of the uses of ChatGPT:

Explaining complicated topics

Sometimes, no matter how many times you re-read something or research it in different ways, things just do not make sense. If you’re struggling to understand a concept or a topic, you can use ChatGPT to get an easier-to-digest explanation.

You can simply give Chat GPT the prompt “explain x to me like I’m 5”, and it will provide you with an explanation much less convoluted than pages like Wikipedia. This can really useful for theoretical concepts, especially if you don’t want to pause reading a text or a brief but are stuck on one word. Rather than spend half an hour researching, simply ChatGPT it.

Solving maths problems with a step-by-step explanation

For people who simply cannot get on with maths equations, ChatGPT can help hugely. Not only will it answer your question, but it can break the answer down into a step-by-step of working out. It allows you to get an answer, but most importantly, it shows you how to do it yourself. This can be really helpful for revising students.

Creating a meal plan

Trying to decide what to eat each and every night can be exhausting. With the help of ChatGPT, however, that is a thing of the past! No more getting to 6 pm and ransacking the fridge to see what you can make – give it prompts about the kind of foods you want it to make.

For example, you could ask ChatGPT:

• “What are some high-protein meals that use red peppers, beans and cottage cheese?”
• “Can you suggest some low-fat dinner ideas that only take 20 minutes?”
• “What can I cook for someone who is gluten-free, vegetarian and lactose intolerant?”

Any of these will give you a handful of meal suggestions, allowing you to get your tasty evening meal without having to do too much thinking.

Suggesting things to do

If you’ve got a group of friends over, ChatGPT can be really helpful in picking something to keep you all busy. You could ask ChatGPT for ideas for card games, or questions to ask to break the ice, you could even try to ask it for a murder mystery game!

Using ChatGPT for business

Chat GPT has uses beyond just personal projects. You can also use it to help with a variety of business tasks. For example, it can help you to plan your time effectively, conduct market research or plan online content and social media posts.

Coming up with hashtags and keywords

Since ChatGPT can scour the internet, it can be really useful in finding social post hashtags for you to use in your marketing. Likewise, ChatGPT can be used to find keywords for you to use in your articles. All you will need is to type in a few of the keywords you already have and it will provide a list of related words.

Creating outlines for articles

Once you’ve got keywords and a title, you can ask ChatGPT to provide you with a list of subtitles and headings for a piece of content. It will keep them as closely related to the keyword that you’ve given as possible, and make sure that the article has as much information as possible.

You can then provide your writers with the outline to shape the content perfectly. Just make sure you give the outline a once over before you send it out, as sometimes it might include headings that don’t fit your content plan.

Creating business strategies and schedules

If you outline your target audience and goals, ChatGPT can help you to create a marketing strategy with content calendars and schedules. It can help you with processes, time management and workflows across many areas of your business, such as HR, sales and payroll. Within your industry, it can identify current trends and gather market research and insights. It can also carry out competitor analysis and suggest improvements. Even if it isn’t perfect, it provides a good base to work off!

When not to use ChatGPT

So if ChatGPT can do all of these things, surely you should use it for everything? It would make life easier – right?

Well, the short answer is no. Using it to create keywords, strategies, and outlines is fine. But beyond that, you run the risk of it harming your performance. Google’s algorithm, as it stands, can identify AI-generated content, and it will penalise pages accordingly. If you use ChatGPT to write content for your pages, you may find that the pages do not do as well as you’d like them to. No matter how many keywords it has or how much you promote the page. You may also find that some of the generated content has inaccuracies or irrelevant information, which can add to the spread of misinformation.

It is also important to consider that while ChatGPT can be used to craft content strategies, others may do the same. If your competitors are also using ChatGPT to create their strategies, you might be using the same strategy. That won’t work well for either of you.

Real humans still needed!

So, in summary, ChatGPT can be really useful for some things. It can reduce the number of hours you need to spend doing some things. Meaning you can get on with other things that you wouldn’t normally have time for. Or spend more time on special projects. And, of course, it is still learning. Future iterations will no doubt give even better solutions to the tasks detailed above.

However, what is clear is that using a real human being is still the way forward for other things! So, if you need help with your website, content creation, blogs, etc., we have real human writers and marketing experts. Get in touch to see what we can help you with.

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