For Immediate Release POSH Communication Connect the ‘Savvy Traveller’ with the Locals
For Immediate Release
The Design of the New Visit Inverness Loch Ness Website Offers and Engaging Experience of Scotland
November 6, 2018 – With the boom of Scottish Tourism, and growing interest of the Historic Highlands, through the Outlander Series, the whisky trade and experiences such as the North Coast 500, a new online experience has been launched to promote the beautiful region of Inverness and Loch Ness. Delivered by the creative, SEO and Development team at the innovative Scottish digital agency, POSH Communication.
The POSH team launched an extensive website promoting the beauty of Inverness and the neighbouring area of Loch Ness for the tourism group Visit Inverness Loch Ness, one of the UK’s only balloted tourism organisations. POSH designed this engaging new online experience to provide people with a “Scottish insight” and an engaging journey to begin their research and experience of the region, helping them find the best places to stay and things to do when they visit Scotland.
The new website (visitinvernesslochness.com) was designed with the intention of creating an exciting and engaging user experience online. Inviting people to explore and interact with this historic Highland region of Scotland before they visit. The visual content was created to highlight the many special experiences people can enjoy in the area, including historic castles, hidden local gems, and, of course the famous Loch Ness to hunt for Nessie. The region of Inverness and Loch Ness is famous as an outdoor playground. But what was missing was a great experience to find information in one place on the many trails, hikes, outdoor activities and family attractions. The new VisitInvernessLochNess.com website delivers just this.
Guidance sections were produced within the new website, including local places to visit and various itineraries with unique trip plans for customers to download. These include schedules entail outdoor sporting activities, history and heritage tours, and food and drink excursions. Something for everyone.
Experience videos and 360-degree Google tours were created of special locations and historic sites. These produce a walk-through experience to allow the user to explore special sites and learn more about them before they visit. These videos and tours highlight everything that is appealing about the Inverness area. The outdoors, the nature, the history, the scenery, and give people a first-hand look at what they will experience as they travel to this popular part of the country.
Much of the site was also produced to cater to people who have various demands and interests in their travel abilities. Part of this includes support to highlight many types of accommodations. Full listings of self-catering accommodations, exclusive hire spaces, and smaller spots like hostels and B&B guesthouses are listed in an interactive search format. From camping excursions to luxury spots, POSH have worked to create a site that highlights everything the region has to offer on an engaging user journey.
What is special about this website on a technical front is that the site operates on a an Opensource platform. Designed and built upon WordPress integrated with an extensive database to highlight the many things that people can see in the region. The database works with information on the travel opportunities in the area to simplify the research criteria for the customer. All information is organized to be simple for the customer to find the travel experiences that interest them most.
POSH is now looking forward to helping Visit Inverness Loch Ness grow the region to new levels improving the Scottish Holiday experience for all who wish to visit. Additional information on the projects POSH Communication has to offer and what this leading Scottish Digital Agency is doing can be found at POSHCommunication.com.
Graeme Ambrose, Chairman of Visit Inverness Loch Ness
‘Our old website was tired and dated with declining visitor engagement. We are absolutely delighted with the new website that Jenny and her team at POSH have built for us. Fresh, easy to navigate with lots of new content and images, it is a site that absolutely hits the mark in terms of the requirements of destination website today. Already we have had excellent feedback from businesses about it’
Jenny Mills, Director and Founder of POSH Communication Ltd
‘As a Digital Agency we are very passionate about delivering results for our customers. We work hard to ensure goals are set and returns are met and Visit Inverness Loch Ness needed a new direction to do this. No customer online wants to feel like a tourist. Travellers are savvy. They want to live like locals, and experience local life. Yes, they want to visit our attractions, but they also want to look beyond and find special local haunts. The right places to stay, eat, drink and explore for them. We needed an online journey to deliver the indefinable wow factor of this special region of Scotland.’
Company: POSH Communication ltd.
Phone: 0141 278 6702
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