The Dunstane is a stunning 4-star boutique hotel in Edinburgh’s vibrant west end. With two breath-taking townhouses, luxurious décor and a renowned Orcadian restaurant, The Dunstane is quickly becoming the destination of choice for luxury holidays and romantic Scottish retreats.
Despite all the elegance of a boutique hotel, The Dunstane was in need of an elegant identity to reflect their brand. In order to increase brand awareness and online revenue by driving more qualified traffic to their site, POSH needed to create a comprehensive online marketing solution from the ground, up.
- In collaboration with The Dunstane, we create a customised online marketing solution designed to reach new markets and deliver on their goals as a company.
- Adopting a holistic approach, our online marketing solution included the creation of an annual campaign plan, monthly SEO, effective online PR, content planning and strategy, as well as PPC and foot-fall campaigns for the hotel and restaurant respectively.
- A new, optimised and elegant website was created to bring the elegance of their brand to life, while improving the customer journey and highlighting the unique services they have to offer.
- Absorbing The Dunstane’s business objectives as our own, we’ve been able to successfully manage and deliver on all aspects of their digital strategy and e-commerce.
Within 9 months of the launch of the new website, organic traffic was up by 500%, and revenue was up by 63%. With a total ROI of 15:1 (including the cost of the new website), the Dunstane was listed in the Top 15 Hotels in Edinburgh by TripAdvisor, and saw online vs. offline growth of 18% Y-o-Y … which is still growing.
“POSH have been very pro-active in their work with The Dunstane over the last year. They are always on the phone to support or answer any questions and nothing is too much trouble. They have changed the way we as a business approach online marketing and SEO and how much we interact with it.” – Samantha Wright, Hotel Manager