Computer Screen with Kingsmills Hotel website on it

Social Media Case Studies:

Our Shopper Campaign Case Study

Campaign Stimulus:

As part of our ongoing e-commerce strategy for this 4 Star Hotel we identified a trend shopper guests who would travel to Inverness purely to shop. We encouraged the hotel to take advantage of this trend by advertising a specific deal via social media.


Increase booking revenue for the Shopping Offer to a specifically targeted audience.A social post for Kingsmills Hotel

Tools Used:

  • Targeted Social Media PPC Advertising
  • Google Pay Per Click Advertising
  • On Page Search Engine Optimisation

Social Media PPC Advertising:

Spend: £74.31
Duration: 1.5 months
Result: £1812.83
ROI: 24.39 : 1
Reach: 24,268

How we did it:

We researched the general age demographic of previous guests who had visited the hotel with the intention to shop locally in Inverness. We cross compared this with the conversion history of the hotel and generated adverts sets targeted specifically at the most profitable demographic given the limited budget we had to work with.

Throughout the campaign we continued to refine the images, text audience to ensure the best results.

At the end of the campaign, we had generated a staggering ROI of 24.39 : 1.

Get in touch and get started on your campaign today!

Our social media case studies are evidence that our social campaigns work. If you want to see how we can make social marketing work for your business then get on touch with our Glasgow based social media agency today. It does not matter where you are based as you are as close as next door in today’ connected digital world. Call us on 0141 278 6702 or email us here today.


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