The Client
Crieff Hydro is a beautiful family resort that offers spectacular hotel accommodation and self-catering retreats in picturesque Perthshire, Scotland. Since opening its doors as The Strathearn Hydropathic Establishment Company in 1868, Crieff Hydro has been a fun, relaxing and entertaining retreat for families for over a century.
The Problem
Located outside the busy city centre, Crieff Hydro needed to be positioned as a delightful, desirable holiday destination … fast. In order to improve their brand image in the midst of a recession, they needed an efficient, cost-effective digital marketing solution. A POSH solution that would introduce their brand to new, untapped digital channels and up their fight against OTAs – all in line with their extensive investment into the hotel.
A POSH Digital Marketing Solution
- With in-depth knowledge of the market, we analysed their businesses and processes, integrating all aspects of the marketing and revenue teams into our digital marketing solution.
- We identified the needs of their market segments, and re-looked the way their service was being delivered in the digital world.
- Adopting a more segmented and personal approach to campaign delivery, we transformed their online presence into a more customer-focused, needs-driven one.
- We introduced a tailored digital channel plan, moving their business away from a here-and-now digital strategy, to a future-focused, performance driven solution.
The Results
Overall Crieff Hydro saw an astounding return on investment of 22:1. PPC advertising alone resulted in an 195% increase in revenue, with a return on investment of 37:1. Traffic to the site grew significantly, with transactions on site up by 110% year-on-year. Through our careful digital markety solution, we were able to drive qualified traffic to their site, increase conversions and drive both online and on-site customer spend.
What the Client Thinks
“Crieff Hydro worked with POSH for five years to be able to adapt and grow our digital strategy. Throughout this time Jenny was an extension of our of our marketing team striving to expand our market reach. Here at Crieff Hydro, we create a journey for our customers to experience from their first interaction with us to their departure and POSH added great value to this in terms of adding new ideas, creating new campaigns and increasing on-site spend.” – Stephen Leckie, Chief Executive of Crieff Hydro.
