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3 Tips On How to Use Pinterest to Grow SEO

All hail Pinterest – the king of social media conversions. Still confused about how to optimise your business account? We share 3 tips on how to use Pinterest to grow SEO in our latest blog.

Any marketer worth their salt knows the importance of social media. Asides from being considered a factor in your overall SEO strategy by Google, it can also drive highly qualified traffic that is likely to convert to your site. Particularly for e-commerce only businesses, Pinterest remains one of the most effective social platforms to drive conversions.

The great thing about Pinterest is when up to 70% of users’ login to browse; they’re already in the mind-frame for making a purchase. Consider the “window-shopping” like quality of Pinterest’s layout – combined with inspiration “mood boards”, a conversion is ripe for the taking!

So, how does one use Pinterest to Grow SEO? It’s simple. Just follow our top tips below!

 

Make Sure Your Boards Are Visible

It seems like a no brainer, but many companies will create pin-boards without making them visible to search engines to crawl. Ensure your settings for “Search Privacy” is set to “no” to ensure search engines have access to your boards. This option can be found in your “Account Settings.”

 

Make Sure You Are Using a Business Account

It’s all too easy to create a Pinterest account – but did you know as a company, you’re better off using a business account? The features are very similar to that of a regular account – with one staggering difference – access to analytics and rich pins. Add into the bargain that account verification tends to be a tad simpler too and there’s simply no good reason not to claim your free business account.

Be sure to claim your customised Pinterest URL and name as closely to your business name as possible. It’ll count towards your SEO.

 

Optimise Your “About Us” Description

We all love a great piece of optimised copy. Make sure you utilise your “About Us” with keyword optimised copy to help people find your Pinterest boards. Although Google is focused on the actual detail of the content, keywords are still very much an integral part of growing your SEO.

 

How to Use Pinterest to Grow SEO – Working With POSH

Are you struggling to use Pinterest to grow your SEO? Fear not. Here at POSH, our team live, eat and breathe social optimisation. Why not get in touch with us today to take your social media strategy to the next level?

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Top Tips for Project Management

In the age of e-commerce, it’s no longer viable to commission a pretty website and leave it at that. A successful web build will have other strategies factored in – such as a CMS migration plan, or indeed setting up a site to be search engine sound. But, with the looming task of a massive web build on your shoulders, how do you know where to begin? Without further ado, we present our tried and tested top tips for project management!

 

Assess the Project 

From the get-go of a web build, make it good practice not to commit to delivery until you’ve had the opportunity to properly understand the. Questions to ask at this stage of the project are: how long will the project take to complete? What is the budget available? Is this a complex build and does it require specialist skills? What is the projected ROI?

Understanding the work needed to put into a project to be successful will help your team understand the physical and financial restraints of the project and scope accordingly.

 

Scope the Project with your Specialists 

Your next port of call should be to round up your key specialists to assist in helping scope the project. Being a project manager, your skills lie in delivery, but setting unrealistic expectations for a technical project without consulting your specialists is a recipe for disaster. Here, let your specialists guide you through the risks and opportunities of the project before finalizing a quote.

 

Manage Expectations and Keep in Touch

From the start until the end of the project, the most important thing to do is manage your client’s expectations. This can be done through effective communication, not only with your client, but checking in with your team leaders too. Keeping the client updated regularly will help to reduce any anxiety on the client’s end and also stay aware of any potential roadblocks identified by your specialists.

 

Have a Contingency Plan 

There are many things in this world that can throw unexpected roadblocks in the way of a project completely out with our control. However, something we do have in our control is the ability to plan for contingency. In the event, something unexpected throws a spanner in your web build’s works, then having a contingency plan will cut down on stress by the tenfold. As always, stay in close contact with your client, keeping them updated on progress and run through the contingency strategy with them.

 

Benchmark Your Success – Tips for Project Management

From the beginning until the end of a project, be prepared to report consistently to your client. Share successes with both your team and client – there’s nothing more motivating! By having a regimented reporting structure in place, this will also help the client to understand the scope of the project and manage their expectations.

Follow our top tips for project management and you will not go wrong! Are you a budding project manager? Share your tips for project management success in the comments!

 

 

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5 Simple Tips to Improve Your SEO

It can seem like Google and other major search engines are changing the rules every five minutes, and the truth is they pretty much are. So, how can you stay on top of things? We share 5 simple tips to improve your SEO!

 

Complete your Meta Descriptions

Any newbie to search engine optimisation will have at some point come across a Meta description and not known quite what to enter into the field. A Meta description is essentially a short description of your web page. It’s also usually the excerpt displayed in search engines, so it’s important to make sure this description is optimised appropriately with the correct calls to action to get users to click.

 

Capitalise your Headings

Whilst capitalising your headings doesn’t have a direct relation to your actual search engine ranking, it can be the difference between whether a user clicks or not. For instance, when scrolling a search engine, are you more likely to click a well-written “Pink Fluffy Slippers” link, or a “PINK FLUFFY SLIPPERS” link. One certainly seems a little too aggressive!

 

Keep your NAPs Uniform

With the relationship between SEO and social media continuing to develop, one quick way to instant give your online listings a boost is to ensure your NAPs are uniform. What’s a NAP, you say? It stands for Name, Address and Phone Number. Keeping your NAPs consistent across your social media platforms is a subtle signal to search engines that your accounts are genuine.

 

Refresh your Keywords

If you’ve been on the search engine optimisation scene for a while, you’ll be more than familiar with the importance of keywords. Keywords make up the foundation to any great campaign, but if you’ve been running with the same strategy for a while, you may have missed some new and lucrative terms. Be sure to conduct frequent search term reports in order to capture new and growing markets.

 

Run Frequent Technical Audits

Although the focus of SEO is moving more and more towards content marketing, it’s still important to keep a good technical housekeeping schedule. Keep on top of things by conducting monthly SEO technical audits.

 

Simple Tips to Improve SEO

Of course, these are only a few simple tips to improve SEO. Ready to take your SEO strategy to the next level? Click here to contact our SEO experts at POSH.

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How to Make Your Website User-Friendly

As marketers, we’ve seen some really beautiful websites. But there’s one problem. They don’t convert – and it’s all down to the user experience. If you’re planning a reboot of your online brand, then your website is going to be your most valuable asset. In our latest blog, we present our top tips on how to make your website user-friendly.

 

Keep Navigation Simple

 

Consider your website navigation as a map to your online store. It’s important to keep categories concise and easy to reach with the click of a button. It’s also good practice to place more popular content in easier to reach places. Nobody wants to go digging through ten pages of men’s socks on a website in order to find a summer dress, do they? Use calls to action to help direct customers to popular pages and ensure that the actual layout of the website is complimentary, utilizing the correct amount of negative space.

 

Hyperlink Your Logo

 

It’s good practice to place your logo in the top left hand corner of your site. By hyperlinking this graphic too, it allows the user to click on something familiar in order to return to the home page of the site. The only exception where we recommend against this is within a booking engine or payment page – where all links should be reduced as much as possible to reduce the risk of a user abandoning their cart.

 

Place a Focus on Accessibility

 

With major search engines like Google rewarding websites for their accessibility factors, it’s never been more important to ensure you’re delivering a user-friendly experience through your site. Good accessibility can be achieved through a multitude of mediums – including everything from legible fonts right down to ensuring ALT text is appropriately attributed.

 

Concise Content

 

Of course, it’s all too easy to place focus on the physical presence of your website, but it’s essential to also consider content when taking into account user-friendliness. Is you content short and snappy? Does it get to the point quickly? Users are interested in receiving content that is of unique value to them – nobody wants to read an essay on why they should buy your product – they’re more interested in what it can do for them.

 

Making Your Website User-Friendly

 

Are you planning a rebrand but are unsure of how to make your website user—friendly? Don’t worry – this is something at POSH we have experience by the bucket load in. Ready to make your website user-friendly and conversion focused? Simply click here to get the ball rolling.

 

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Understanding Google’s SEO Algorithms

Google may have announced that another big SEO algorithm is several months away, but in reality, any digital marketer that has a handle on understanding SEO algorithms knows that things can change from one day to the next.

For any digital marketing novice, a quick search of SEO algorithms will instantly open a Pandora’s Box of street names such as Panda, Penguin and Hummingbird. So what are all these creatures, and how exactly do they come into play with the organic traffic to your website?

 

Understanding Google’s Goals

At the beginning of the year, market dominator, Google made one thing clear – 2015 was to be the year of content marketing. As such, other search engines such as Bing followed suit, signifying the changing the SEO landscape as we know it.

Gone are the days of content farms, article spinning and video blasting – there’s no room in the world for black and grey hat SEO tactics anymore. Search engines have only one thing on their mind – creating a killer user experience.

Favouring quality and relevance over link backs, we share everything you need to know about Google’s key SEO algorithms in 2015 and how to avoid penalization.

 

The Panda

Named after one of its key creators, Navneet Panda, this algorithm is focused on showcasing and giving ranking preference to higher quality websites. Fundamentally, this update is all about on-page quality and looks at the trustworthiness of the creator publishing content.

This algorithm is focused on serving up quality content to users – and as such, sites that are well-written, thoroughly researched and presented in a clean cut format benefit. Sites with issues such as duplicate content, poor research, factual inaccuracies and user complaints are highly likely to be penalised.

 

The Penguin

Not quite as funny as Danny Devito’s character portrayal in Batman Returns, but equally as foreboding, the Penguin algorithm focuses on penalising sites that are built to have unnatural backlink patterns in an attempt to dupe search engines.

A key influencer in the changing SEO landscape, Penguin seeks out sites that attempt to fool Google into believing a site has authority through self-created backlinks. In the past this type of SEO practice was considered highly successful, but with a growing focus on quality and not quantity, link building as we know is unrecognisable.

 

The Hummingbird

Focusing on user queries, the Hummingbird algorithm is changing the way SEO marketers approach smart technology. This algorithm is designed to understand user queries and indeed looks at the distinction between those typing search queries, as opposed to speaking queries (through the likes of Google Glass.)

Further to the content theme running through the algorithms, the best way to be rewarded by Hummingbird is to create content that is relevant and answers a user’s query, as opposed to solely focusing on a keyword or phrase alone. In other words, it’s about putting the human factor back into content creation.

 

The Pigeon

This particular algorithm relates back to local SEO – an important factor overlooked in many digital strategy plans. Specifically important for the likes of visibility on Google Maps, this algorithm focuses on providing users with more accurate and relevant content based on their physical location.

Currently only in operation with US English results, there has been no word from Google on how this may affect the rest of the world. However, as good practice in the event of a world-wide roll-out, we suggest making sure your brand NAPs are uniform across the web.

 

Being Rewarded by Google’s SEO Algorithms

Here at POSH, if there’s one thing we know inside-out, it’s how to build a strong, solid and sustainable SEO strategy. With algorithms being rolled out every month – some even without prior warning – it is essential to ensure you have a comprehensive SEO strategy in place.

Feeling overwhelmed by Google’s SEO algorithms? Don’t worry. We have this covered. Simply get in touch with us here.

 

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The Relationship Between PR & SEO & What It Means For Your Business

There’s no doubt about it -the marketing and PR hybrid continues to evolve and as such, many companies are finding their strategies direly outdated. As online presence continues to grow in importance, we look at the relationship between PR and SEO and what it means for your business.

 

Forget links, it’s all about the Coverage

 

With Google’s E-A-T principle in full swing, old-school SEO link building has become almost obsolete. As one of the three major factors of the E-A-T principle, authority no longer is about page ranking, but rather what people are saying about your brand. Gone are the days of link farms, now it’s all about making sure the right people are talking about you. A great review on for instance, the Huffington Post or a post by a prolific blogger has far more weight and benefit for SEO than simple link submission to build authority.

 

PR Outreach is fuel to the fire that is Social Media

 

Having a strong PR outreach can help take your social media campaign to the next level. Having industry influencers and key bloggers sharing your campaign can be rocket fuel to your brand – just look at the influencer of super bloggers such as Zoella. There’s a reason brands are queuing up to work with these super bloggers, and it’s not just because of the vast following, but also what it can do for the brand’s SERPs.

 

SEO Optimised Press Releases

 

Any great PR strategy will have an element of press releases built into it. Look for agencies that incorporate SEO into their press release writing. By loading up your press release with the right keywords, when a news outlet publishes the said press release, it will only compliment your SEO efforts for your own site further. Plus, not to mention the added benefit – with articles being published online, this SEO value will only grow over time, helping your future SEO efforts. Be wary, press releases that are considered non-newsworthy will count against you – so pick only the best stories to go to press with.

 

Mastering the Relationship between PR and SEO

 

Nailing the relationship between PR and SEO can be tricky. Update your strategy and be ahead of your competition – pop us an e-mail today and get started on upgrading your PR and SEO strategy to the next level.

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How to Decide What Bloggers to Work With As a Brand

In the digital age, it’s hard to tell the difference between a legitimate press request and a chancer disguised as a “blogger” attempting to get a freebie with minimal effort. We share our tips for helping you suss out authentic, quality bloggers from those simply looking for a free ride.

 

Pre-qualification of a Blogger

 

Any time a blogger approaches you, your first port of call should be to request a media pack or at the very least some supplementary statistics about demographics and monthly readership. A well-prepared magazine or blogger will happily share their statistics and media kit with you, allowing you to make a judgement as to what sort of collaboration would be suitable.

 

Google Analytics – Things to Look For

 

If a blogger or journalist has a predominantly online blog following, then they may share a snapshot of their Google Analytics with you. Google Analytics can be a tricky platform to navigate and understand to the untrained eye, so look out and be wary of the following: a high bounce rate, low session duration on page and referrals. Bear in mind that sites that have poor SEO – that link back to your site – can actually have bad consequences with regards to your own SEO for the site.

 

Look at Social Media Following

 

Once you have ascertained the level of traffic coming to your blogger’s website, the next step is to evaluate their social media following. In this instance, more isn’t always better – some companies allow you to purchase followers to give a great first impression, but all that glitters may not be gold. What you should look for is engagement – do their followers interact with their content? Do they leave comments, retweet or even like posts on Facebook? If a blogger has high traffic but little interaction, approach with caution – all may not be as it appears.

 

Deciding What Bloggers to Work With

 

As the modern media army, bloggers have never been a better asset to emerging and established brands. Making products accessible for everybody, a great collaboration with a blogger can pay dividends for both parties. Not sure where to begin and what bloggers to work with? Get in touch with POSH today to find out about our outreach services – click here to get the ball rolling.

 

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How to take your Blogger Outreach to the Next Level

So, you’ve mastered the fine art of attracting a blogger, but how can you take your blogger outreach to the next level? In our latest blog, we share a few tips to help you get started.

Talk to Your Bloggers

 

It might sound obvious, but often brands forget to do the most social thing of all – pick up the phone and have a chat. Talking to your bloggers about your product is a great way to receive qualitative feedback. If your product has featured with the blogger before, don’t be afraid to ask for statistics on the performance of the blog post, as well as snapshots of how their audience responded and engaged with them.

 

Be Social

 

Find out where all the bloggers go to hang out online. For instance, many types of blogger have dedicated handles on Twitter – such as #lbloggers meaning “Lifestyle Bloggers.” If this is your target blogger, check to see if they attend a dedicated Twitter chat or online social gathering and pop on along. It’s a perfect opportunity to make friends and engage with bloggers cold to your brand. A full list of Blogger chats can be found here.

 

Host an Online Party

 

It’s time to crack out the virtual champagne and canapés! Why not host your very own #TwitterParty? Similar to a Twitter chat, this is a dedicated time to invite bloggers along to your Twitter feed and discuss a subject such as “Obstacles in Blogging” or another topic that relates back to your brand. The benefit of hosting a #TwitterParty is you’ll have an active captive audience and you can use this opportunity to launch new products, introduce a social competition and invite bloggers to engage with your brand after the party has finished. Did we mention a zero-calories virtual cake too?

 

Increasing your Blogger Outreach at POSH

 

In an ocean of online media mavens, it can be hard to select the best blogger for the job. Here at POSH, we’re all hooked up with the best of bloggers to ensure your brand gets the recognition it deserves. Want to increase your blogger outreach? Get in touch with POSH today – click here to get the ball rolling.

 

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How to Attract a Blogger

Gone are the days of traditional media, there’s a (relatively) new kid on the block and they know what’s hot and what’s not. The importance of bloggers in the PR make-up of any business is not something to be underestimated. With bloggers reigning in audiences by the millions, it’s time that businesses sat up and took notice. But how does one grasp the attention of a power-blogger? In our latest blog, we share our tips on how to attract a blogger.

A Polished Product

As a rule, any blogger worth their weight in PR cannot be bought for their opinion. Audiences gravitate towards bloggers who provide honest and accurate reviews. That means the good, the bad and the ugly. Make sure your product is polished and at its absolute best to impress and convert audiences into customers. The chances are, if one key blogger loves your product, ten more will want to review it.

Core Values

A blogger’s value lies within their integrity. Audiences are well known to switch off from their favourite YouTubers if they suspect their brand affection is being bought. Be a company with core values and let your product do the talking. It may be tempting to fire an incentive along the way of your chosen blogger, but with stricter rules about advertising in place from various countries around the world, you not only run the risk of damaging your brand reputation, but you may also find yourself in some legal hot water too.

An Informal Approach

If there’s one major factor to differentiate traditional press and blogging, it’s without a doubt the level of formality. Open up your social platforms to be blogger friendly – and encourage your social audience to interact. A personable approach is without a doubt the quickest way to make friends online. Give your bloggers a virtual high five, not a handshake.

How to Attract a Blogger – Working with POSH

At POSH, we’re something of a whiz in the blogosphere.  With several members of our teams being devoted bloggers ourselves, we know exactly what makes bloggers tick and how to help your business attract a blogger too. To find out more about blogger outreach with POSH, get in touch with us here.

 

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Afternoon Tea By The Sea

PRESS RELEASE

Known for its uninterrupted views, quintessential coast line and as a peaceful holiday haven, Silverdyke Holiday Park gets ready to showcase its luxury lodge pitches and holiday homes for sale.

 

COMPRESSED Aerial Media-2

 

Opening in 2012 and having enjoyed growth every year with continuously positive reviews from all guests. New for this year is our luxury lodge development including a pre-owned lodge complete with wrap-around decking this July.

Celebrating their new arrival, owners Gwen & Kirsty will be hosting ‘Afternoon Tea By The Sea’ as part of their open doors weekend between Saturday 11th – Sunday 12th July 12-4pm for all to enjoy and view their holiday homes and lodges for sale.

Owners of Silverdyke Caravan Park, Gwen and Andy said:

As a friendly, family run holiday park we’re delighted to be able to share our luxury park with locals and all who wish to experience the tranquility first hand.  

“As part of Afternoon Tea By The Sea, guests will be able to roam freely round the park, view the luxury lodges and holiday homes for sale and will get the chance to speak with the owners first hand – an ideal opportunity to come and visit for anyone considering purchasing a luxury holiday home.

“Our mantra revolves around making sure our guests cherish the Silverdyke luxury experience for years to come and we look forward to welcoming everyone in July.”

 

Located on the East Coast of Fife with views from the Firth of Forth to the Isle of May, Silverdyke luxury Holiday Park proudly offers a peaceful haven for all who wish to stay there.

 

HH Sheraton Living

 

Afternoon Tea By The Sea

Dates:              Sat 11th – Sun 12th July
Time:               12 – 4pm
Parking:           Available on site

 

Address

Silverdyke Caravan Park
Windmill Road
Cellardyke, Anstruther, Fife
KY10 3FN
For Satnav use postcode KY10 3BT

- END-

Note To Editors

If  Press wish to attend Afternoon Tea By The Sea, please RSVP fraser@poshagency.com

High resolution photography here.

Download Press Release here.

Contact Details
Fraser Ralston
Events, PR & Account Manager
Mob: +44(0)7891 974 640
Office: +44(0)141 342 4335
Webwww.POSHAgency.com

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